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The electronic hookah market size is forecast to increase by USD 1.11 billion and is estimated to grow at a CAGR of 13.4% between 2023 and 2028. The market is witnessing significant growth due to several driving factors. One of the primary factors is the increasing disposable income among consumers, enabling them to afford these devices. Another trend influencing the market is the rising adoption of electronic hookahs among millennials, who prefer modern and healthier alternatives to traditional hookahs. However, the market also faces challenges, including health concerns associated with the use of electronic hookahs. Despite these challenges, the market is expected to continue its growth trajectory, driven by technological advancements and innovative product offerings. The report provides a comprehensive analysis of these trends and challenges, offering insights into the future growth prospects of the market.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The disposable segment is estimated to witness significant growth during the forecast period. The market is witnessing substantial growth, particularly in the disposable segment. Mechanical e-cigarettes, commonly known as mods, and rechargeable electronic hookahs have been popular alternatives to traditional smoking for some time.
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The disposable segment was the largest segment and valued at USD 501.70 million in 2018. However, disposable electronic hookahs are gaining significant traction due to their convenience and simplicity. These devices are designed for ease of use, making them an attractive option for both novice and experienced vapers. Unlike traditional hookahs or reusable electronic hookahs, disposable electronic hookahs do not require the complexities of refilling e-liquids or charging batteries. Instead, they come pre-filled with e-liquids and are ready to use straight out of the package. Hence, such factors are fuelling the growth of this segment during the forecast period.
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APAC is estimated to contribute 28% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market is witnessing significant growth due to the innovation in flavour options. Dessert flavours, including apple pie, blueberry cheesecake, and chocolate fudge, are gaining popularity among consumers. Candy flavours, such as bubblegum and cotton candy, are also trending, catering to the sweet tooth of consumers. Tobacco substitutes, including zero nicotine and reduced nicotine options, are increasingly being adopted to cater to health-conscious consumers. These flavour innovations are driving the growth of the market, providing consumers with a diverse range of choices to suit their preferences.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aspire Vape Co: The company offers a wide range of electronic hookahs which include Aspire Proteus E-Hookah and others.
Technavio provides the ranking index for the top 20 companies along with insights on the market positioning of:
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Market structure |
Fragmented |
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YoY growth 2023-2024 |
12.0 |
The market, also known as e-hookahs or battery-powered hookahs, has gained significant traction as a modern smoking alternative to traditional hookahs. These devices, which resemble mechanical ecigarettes (mods) with unique e-hookah designs, offer a more convenient and customizable vaping experience. E-hookahs use rechargeable batteries to heat e-liquids, providing a wide range of flavor selections and nicotine concentrations. Unlike traditional hookahs, which involve smoking tobacco through a water pipe, e-hookahs do not involve the combustion of tobacco. Instead, they vaporize flavored e-liquids, resulting in a smoother and potentially healthier lifestyle choice. However, health concerns surrounding e-hookahs and vaping culture remain, with public health considerations being a significant factor in the market's growth. Retail channels and online platforms have become the primary distribution channels for e-hookahs, offering a diverse range of e-hookah designs, flavor options, and disposable e-hookahs. Flavor innovation, including dessert flavors, has been a significant driver in the market's growth, with RNV Designs and Timesvape being notable players in the e-hookah industry. E-commerce has also played a crucial role in the market's expansion, providing consumers with easy access to a wide range of non-traditional tobacco products. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing disposable income among consumers is notably driving market growth. The global market is experiencing substantial growth due to the rising disposable income among consumers worldwide. E-Hookahs, also known as Mechanical Ecigarettes (Mods), are rechargeable electronic devices that provide an alternative to traditional smoking. They come in various designs, including Timesvape, LED, portable, and disposable options.
These devices use battery-powered heating elements to vaporize e-liquids, which contain flavors and, in some cases, nicotine concentrations. E-Hookahs are increasingly popular for indoor and outdoor smoking, social gatherings, nightclubs, and other settings where traditional hookahs are used. Thus, such factors are driving the growth of the market during the forecast period.
Rise in adoption of electronic hookah among millennials is the key trend in the market. The market is experiencing notable growth due to the rising preference for modern smoking alternatives among millennials and Generation Z. With millennials and Generation Z collectively accounting for a significant demographic weight, particularly in countries like China, they are driving the demand for rechargeable and portable Electronic Hookahs, Mechanical Ecigarettes (Mods), and other non-traditional tobacco products.
E-Hookahs offer various flavor selections, including Timesvape's extensive range, and cater to healthier lifestyle choices, as they are perceived to be less harmful than traditional smoking. However, health concerns and public health considerations remain key factors influencing consumer behavior. E-commerce and online sales channels have gained popularity, allowing for easy access to a wide range of E-Hookahs, including LED, disposable, and portable options. Thus, such trends will shape the growth of the market during the forecast period.
Health issues associated with use of electronic hookahs is the major challenge that affects the growth of the market. The market encompasses a range of modern smoking alternatives, including rechargeable and disposable E-Hookahs, Mechanical Ecigarettes (Mods), and portable, LED, and battery-powered heating devices. These innovations offer flavor selections and design aesthetics that deviate from traditional hookahs, catering to the evolving vaping culture.
However, health concerns persist, as electronic hookah vapor still contains nicotine and potentially harmful chemicals, even when using nicotine-free e-liquids. These substances include flavoring agents and other constituents, which may contribute to health hazards, particularly regarding respiratory and cardiovascular health. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
The market is witnessing significant growth due to the increasing popularity of modern smoking alternatives, such as e-hookahs. These devices, also known as mechanical ecigarettes (mods) or rechargeable electronic hookahs, offer a more convenient and healthier lifestyle compared to traditional smoking methods. E-hookahs use battery-powered heating elements to vaporize e-liquids, providing various flavor selections and nicotine concentrations. E-hookah design varies from LED e-hookahs, which add an aesthetic appeal, to portable and disposable options, making them suitable for indoor and outdoor use at social gatherings, nightclubs, and other settings. The market for electronic hookahs is expanding as more consumers seek healthier alternatives to traditional smoking. The e-hookah market caters to diverse consumer preferences through online sales channels and retail stores. Health concerns and public health considerations are driving the integration of smart technology into e-hookahs, ensuring safer vaping experiences. The market comprises rechargeable and disposable e-hookahs, with e-liquids and flavors available in a wide range. E-hookahs provide an alternative to traditional hookahs and cater to the vaping culture, offering various flavor options and appealing designs. Despite the health benefits, it is essential to consider potential health hazards and adhere to responsible usage guidelines. The market continues to evolve, offering a more modern and convenient smoking experience.
The electronic hookah market is experiencing a surge in popularity as it merges the rich history of hookah culture with modern innovation. This market encompasses various types of hookah devices, including rechargeable ehookahs, disposable ehookahs, and portable ehookahs. These advanced devices offer the convenience of indoor smoking, eliminating the need for charcoal and external heat sources. Online channels have become a significant distribution platform for electronic hookahs, allowing consumers to explore a wide range of options, from smart technology integration to LED e hookahs. Smart technology integration includes features like temperature control, adjustable airflow, and digital displays, enhancing the overall user experience. Flavor innovation is another key trend in the electronic hookah market, with an array of nicotine substitutes and unique flavors catering to diverse tastes. Disposable ehookahs, in particular, have gained traction due to their ease of use and disposability. Portable ehookahs offer the freedom to enjoy the experience on-the-go, making them a popular choice for those with an active lifestyle. In conclusion, the electronic hookah market is a dynamic space that combines the centuries-old hookah culture with cutting-edge technology. With its diverse product offerings and convenience, it continues to attract both traditional hookah enthusiasts and tech-savvy consumers alike.
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Market Scope |
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Report Coverage |
Details |
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Page number |
195 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 13.4% |
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Market growth 2024-2028 |
USD 1.11 billion |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 28% |
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Key countries |
US, China, Canada, UK, and Australia |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Aspire Vape Co., Eleaf Group, GD SIGELEI Electronic Tech Co. Ltd., Geekvape, IJOY Group, Innokin Technology Ltd., Joyetech Electronics Co Ltd., JWell, LOSTVAPE, Rincoe Technology Co. Ltd ., Shenzhen dovpo Technology Co. Ltd., Shenzhen Electronic Technology Co Ltd., Shenzhen FreeMax Technology Co. Ltd., Shenzhen Hellvape Technology Co. Ltd., Shenzhen IVPS Technology Co Ltd., Shenzhen Kanger Technology Co. Ltd., Shenzhen Smoore Technology Ltd, Shenzhen UWELL Technology Co. Ltd., Stefen Zhang and Vandy Vape Technology Co. Ltd., and VOOPOO |
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Market dynamics |
Parent market analysis, market research and growth , market report , market forecast , market growth inducers and obstacles, fast-growing and slow-growing segment analysis, AI impact on market trends, COVID -19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Type
9 Market Segmentation by Distribution Channel
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
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