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The E-reader Market size is projected to increase by USD 7.01 billion, at a CAGR of 6.46% between 2023 and 2028. The growth rate of the market depends on several factors, including the longer battery life of E-readers, the benefits and reader engagement of e-books, and the glare/light pollution-free nature of E-readers. An E-reader is also called an e-book reader or e-book device and is predominantly used to read electronic copies of the book. The device can display text on the screen and has the capability to optimize font size, brightness, and text level according to the reader's preferences.
The report includes a comprehensive outlook on the market, offering forecasts for the industry segmented by Capacity, which comprises 8 GB, 32 GB, and 4 GB. Additionally, it categorizes Screen Size into 6-8 inch, 8-10 inch, above 10 inch, and below 6 inch, and covers Regions, including North America, APAC, Europe, South America, and Middle East and Africa. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.
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Longer battery life of E-readers is the key factor driving market growth. E-readers consume a very minimal amount of power, making them highly energy-efficient when compared with tablets and smartphones. They mainly consume power when the display is being updated. This is becoming a major unique selling proposition for E-readers as customers are more concerned about the efficiency of the product.
Moreover, E-readers stay intact until they are changed again by the electric charge. This makes the device extremely energy efficient. Owing to their energy efficiency, E-readers are prominently used for E-books and aid learning for children, and therefore, eliminate the emission of unwanted blue light, which is common from smartphones and tablets. Therefore, such product developments are expected to drive market growth during the forecast period.
The rising adoption of online local language translation modules in e-books is the primary trend shaping market growth. Factors such as the localization of content and online local language translations for e-books are increasing due to countries across the world having many native languages. Consumers in the region prefer to buy e-books that they can relate to and comprehend well, and some E-readers such as Amazon, Kindle, and Oasis come with an in-built translator application. As a result, e-books can be easily translated into languages most commonly spoken across the world other than English on the device.
In addition, to align with market trends and analysis e-book publishers are embedding the translation of their e-books with E-reader software. This is expected to not only improve the accessibility and distribution of books to a wider target end-user but also help them cut costs and improve content mobility during the forecast period. UK-based First Editions Translations has been serving various clients across Europe in translating books in a wide range of local languages. Thus, the localization of e-books is expected to drive the growth of the market during the forecast period.
The lack of color range in E-readers is a challenge that affects market growth. E-readers majorly produce images in black, white, and shades of gray. The importance of having colored images in newspapers and other display mediums is increasing. Thus, the lack of color options in E-readers is a major disadvantage for the global E-reader market. Customers tend to be less attracted to black-and-white images, which form the majority of E-readers. Consequently, companies such as Rakuten Group Inc. that are interested in displaying colorful images or ads do not opt for E-readers.
However, a significant amount of research and development (R and D) is expected to be required to improve its features, such as color, during the forecast period. Devices such as tablets, smartphones, and phablets provide a wide range of color combinations, and it is expected to be very difficult for E-readers to compete with such devices in the future. Such a factor is expected to pose a challenge to the growth of the market during the forecast period.
The market share growth by the 8 gigabytes (GB) segment will be significant during the forecast period. The 8 gigabyte (GB) E-reader is the most popular E-reader among various storage sizes. Major companies such as Amazon and Barnes are the main provider of 8 GB variants and price their E-readers at USD 150 to USD 190. Companies such as Amazon and Rakuten Kobo are launching new versions of their E-readers.
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The 8 GB Segment shows a gradual increase in the market share of USD 9.77 billion in 2018. Major market players such as Barnes and Noble offer Nook E-readers with a 6-inch HD display and 8 GB capacity, which completely enhances the reader experience. Barnes & Noble offers Nook E-readers with an HD display size of 6 inches and 8 GB, which will improve your reading experience. Consequently, the demand for E-readers with 8 GB storage capacity is expected to increase in the forecast period due to their low cost and availability of optimal features.
The 6-8 inch segment will account for the largest share of this segment. This is due to the fact that 6-8 inch E-readers offer a good balance of portability and screen size. A 6-8 inch screen is often considered the standard size for E-readers and is commonly found in popular devices such as Amazon Kindle Paperwhite and Kobo Clara HD. 6-8 inch E-readers are a popular choice for a variety of people, including students, professionals, and avid readers. They are a great way to enjoy books, magazines, and other digital content on the go. Such factors are expected to drive the growth of the 6-8 inch segment of the global E-reader market during the forecast period.
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North America is estimated to contribute 33% to the growth of the global market during the forecast period.
Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The regional E-reader market focuses significantly on making readers interactive and compatible with the exam-oriented approach prevalent in classrooms. Several institutions are adopting the bring-your-own-device (BYOD) policy in the US, which enables students to embrace digital literacy while reducing the financial disbursement of institutions.
Additionally, E-reader market players based in the region, such as Amazon, are focusing on providing E-readers with the capability to play audiobooks as well. Moreover, many publishers such as McGraw-Hill, Harper-Collins, and Random House are launching e-books and selling them online, which is expected to boost the demand for E-readers in the region during the forecast period. Thus, such factors are expected to drive the growth of the regional market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 12 market companies, including:
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018-2028
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E-Reader Market Scope |
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Report Coverage |
Details |
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Page number |
162 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.46% |
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Market Growth 2024-2028 |
USD 7.01 billion |
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Market structure |
Concentrated |
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YoY growth 2023-2024(%) |
6.01 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 33% |
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Key countries |
US, China, India, UK, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amazon.com Inc., Apple Inc., Barnes and Noble Booksellers Inc., ECTACO Inc., Hanwang Technology Co. Ltd., Pearson Plc, PocketBook International SA, Rakuten Group Inc., Sony Group Corp., tolino media GmbH and Co. KG, Vivilo, and Wacom Co. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Capacity
7 Market Segmentation by Screen Size
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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