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The sports nutrition market size is forecast to increase by USD 14.29 billion at a CAGR of 7.79% between 2023 and 2028. The market is experiencing significant growth, driven by several key trends in nutrition. One of the primary factors fueling market expansion is the rise of personalized nutrition and data-driven approaches. Consumers are increasingly seeking customized solutions to meet their unique nutritional needs, leading to a swell in demand for sports nutrition products tailored to specific athletic goals and individual health requirements. Another trend influencing the market is the growing demand for plant-based sports nutrition. With an increasing number of consumers adopting plant-based diets and plant-based protein products, there is a growing need for vegetarian and vegan sports nutrition options. However, concerns about the quality of ingredients used in sports nutrition products persist, necessitating stricter regulations and higher standards to ensure consumer safety and trust.
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The market is a dynamic and growing industry, encompassing a wide range of products designed to enhance athletic performance and support active lifestyles. Key product categories include sports drinks, which provide essential hydration and electrolyte replacements; protein supplements, such as whey, casein, plant-based, and BCAA (branched-chain amino acids); energy bars and gels; and carbohydrate powders. Other popular offerings include creatine, nitric oxide boosters, amino acids, and endurance products. Recovery products, like meal replacement powders and collagen supplements, are also gaining traction as athletes seek ways to optimize their training and enhance overall wellness. Antioxidants, herbal supplements, and fat burners are additional niches within the market, catering to various fitness goals and dietary preferences.
The sports nutrition industry continues to evolve, driven by advancements in nutrition science and the increasing demand for effective, convenient, and health-conscious solutions for athletes and fitness enthusiasts.
The sports nutrition market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The non-protein sports nutrition segment is estimated to witness significant growth during the forecast period. The market encompasses a wide range of products designed to enhance athletic performance and promote recovery.
Protein supplements, including whey protein, casein protein, plant-based protein, and vegan protein, are popular choices for athletes and fitness enthusiasts to build and repair muscles. However, the non-protein sports nutrition segment is also gaining traction due to the availability of convenient and clean-label options. This segment includes amino acids, electrolyte replacements, creatine, BCAA, glutamine, and nitric oxide boosters. These nutrients are essential for optimal athletic performance and are available in various forms, such as powders, nutritional bars, protein shakes, isotonic drinks, high-protein snacks, sports gels, and electrolyte tablets.
The UK, Japan, Australia, and Sweden are major consumers of these products. Consumers with specific dietary requirements or health conditions may prefer non-protein sports nutrition products. For instance, individuals with liver or kidney disorders may opt for non-protein products to avoid further interference with their protein metabolism activities. The market for sports nutrition products also includes functional foods, adaptogens, superfoods, and herbal supplements, catering to the diverse needs of athletes and fitness enthusiasts. The market is further segmented into performance enhancers, antioxidants, weight gain supplements, fat burners, endurance products, and sports beverages. Supplement manufacturers and sports nutrition retailers play a crucial role in the distribution and availability of these products.
Dietary supplements, such as probiotics and digestive enzymes, are also gaining popularity for their role in enhancing nutrient absorption and overall health. Gummy supplements offer a convenient alternative for those who find it difficult to swallow pills. Nutrient timing plays a significant role in the effectiveness of sports nutrition products, making it essential for consumers to understand their unique nutritional needs and the optimal timing for consuming various products.
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The non-protein sports nutrition segment accounted for USD 12.73 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 41% to the growth of the global sports nutrition market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The sports nutrition market is witnessing significant growth, with North America leading the way in 2023, accounting for the largest market share. Factors such as the increasing demand for sports nutrition products, a trend toward healthier eating and ready-to-drink (RTD), the proliferation of health clubs, and the rising preference for meal-replacement powders are driving market growth in the region. Key product categories in the market include plant-based bars, recovery drinks, nutritional science-backed energy gels, protein cookies, keto supplements, paleo supplements, and sports nutrition ingredients. Athletic performance supplements and vegan supplements are also gaining popularity. The market is subject to stringent regulations, and there is a growing demand for clean label supplements and customizable supplements. The market packaging is also undergoing innovation to cater to consumer preferences. Companies are focusing on expanding their product portfolios through acquisitions, such as Unilever plc's acquisition of US supplements and sports nutrition brand Onnit in April 2021.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rise of personalized nutrition and data-driven approaches is the key driver of sports nutrition market growth. In the realm of sports nutrition, individuals are increasingly embracing personalized approaches to optimize their performance, recovery, and overall health. By analyzing personal data such as genetics, body composition, and training metrics, consumers can identify their unique nutritional requirements. This data-driven insight enables the formulation of customized protein blends, targeted supplement recommendations, and tailored meal plans. Sports nutrition offerings encompass a wide array of products, including sports drinks, protein supplements in the form of whey protein, casein protein, plant-based protein, and vegan protein, energy bars, amino acids like glutamine and BCAA, electrolyte replacements, creatine, isotonic drinks, high-protein snacks, and sports gels. Performance enhancers such as nitric oxide boosters and adaptogens like ashwagandha are also gaining popularity. Functional foods like antioxidant-rich fruits and vegetables, herbal supplements, and probiotics and digestive enzymes further expand the sports nutrition landscape.
Further, endurance products, fat burners, and weight gain supplements cater to specific consumer needs. Brands offer gummy supplements and nutrient timing solutions, while retailers and supplement manufacturers provide a diverse range of dietary supplements and protein bars. Personalized nutrition recommendations based on individual data help users avoid ineffective products and focus on solutions with a higher chance of success. This approach fosters a sense of control and ownership over one's nutrition, leading to higher engagement and satisfaction with sports nutrition products. Electrolyte tablets and isolate protein are essential additions to the sports nutrition arsenal. With the abundance of options available, consumers can make informed decisions and optimize their athletic performance.
Growing demand for plant-based sports nutrition is the upcoming trend in the sports nutrition market. The market is witnessing a significant trend towards plant-based products, driven by shifting consumer preferences for cleaner, ethically sourced, and sustainable options. With the rise of plant-based diets, such as vegetarian, vegan, and flexitarian, there is an increasing demand for plant-derived protein sources like pea protein, hemp protein, and brown rice protein. These alternatives align with consumers' values, as plant farming generally has a lower carbon footprint compared to animal agriculture. The plant-based market offers various products, including protein supplements, energy bars, amino acid supplements, and electrolyte replacements. Other popular categories include creatine, BCAA, whey protein, casein protein, and vegan protein.
Additionally, functional foods, such as nutrient-dense superfoods and adaptogens, are gaining popularity. The market also includes isotonic drinks, high-protein snacks, sports gels, glutamine, nitric oxide boosters, and performance enhancers. Other categories include antioxidants, herbal supplements, weight gain supplements, fat burners, endurance products, and sports beverages. Sports nutrition powders, probiotics, and digestive enzymes are also part of this market. Brands, retailers, and supplement manufacturers are responding to this trend by introducing new plant-based product lines, and dietary supplements are becoming increasingly accessible through various channels. Gummy supplements and nutrient timing strategies are also gaining traction in the market. Electrolyte tablets and functional foods, such as functional beverages and meal replacement shakes, are other notable categories.
Concerns about the quality of ingredients used in sports nutrition products is a key challenge affecting sports nutrition market growth. The market encompasses a wide range of products designed to enhance athletic performance and promote overall health. These include sports drinks, rich in electrolyte replacements and carbohydrates for hydration and energy; protein supplements, such as whey protein, casein protein, plant-based protein, isolate protein, and vegan protein, to support muscle growth and recovery; and energy bars, nutritional bars, high-protein snacks, and sports gels, providing a quick energy boost. Additionally, amino acids, creatine, BCAA, glutamine, nitric oxide boosters, performance enhancers, antioxidants, herbal supplements, and weight gain supplements are popular choices among athletes. Functional foods, adaptogens, superfoods, electrolyte tablets, and probiotics are also gaining popularity for their health benefits.
However, concerns regarding the use of additives, cheap quality ingredients, and genetically modified organisms (GMOs) in sports nutrition products have raised consumer awareness. Furthermore, the presence of banned substances, such as anabolic steroids and stimulants, in some products poses a risk to consumer health and market reputation. Strict regulations and quality control measures are essential to ensure the safety and efficacy of sports nutrition products. Sports nutrition brands, supplement manufacturers, dietary supplements retailers, and consumers must prioritize transparency and trust to maintain the integrity of the market. Gummy supplements and nutrient timing are emerging trends in the market.
The sports nutrition market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the sports nutrition market growth analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Abbott Laboratories - The company offers sports nutrition under the brand Abbott EAS Sports Nutrition such as EAS Lean 15 powder and bars, EAS Recovery powder, EAS Myoplex 30 bars, and EAS Myoplex Original shakes featuring Revigor.
The sports nutrition market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The sports nutrition market is a dynamic and expanding industry, encompassing a wide range of products designed to enhance athletic performance and promote optimal health. Key product categories include sports drinks, protein supplements, energy bars, and electrolyte replacements. These offerings cater to various nutritional needs, such as providing quick energy, aiding in muscle recovery, and replenishing essential nutrients lost during physical activity. Additional product offerings include amino acids, creatine, BCAAs, whey protein, casein protein, plant-based protein, nutritional bars, protein shakes, isotonic drinks, high-protein snacks, sports gels, glutamine, nitric oxide boosters, performance enhancers, antioxidants, herbal supplements, weight gain supplements, fat burners, endurance products, and sports beverages.
Further, other popular items include isolate protein, vegan protein, probiotics, digestive enzymes, sports nutrition powders, functional foods, adaptogens, superfoods, electrolyte tablets, and various supplement forms like gummy supplements. Sports nutrition brands, retailers, supplement manufacturers, and dietary supplements all play crucial roles in this market, catering to the diverse needs of athletes and fitness enthusiasts.
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Market Scope |
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Report Coverage |
Details |
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Page number |
174 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.79% |
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Market Growth 2024-2028 |
USD 14.29 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.26 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 41% |
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Key countries |
US, China, Japan, Italy, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Abbott Laboratories, Amp Human, Associated British Foods Plc, BPI Sports, California Sports Nutrition, FitLife Brands, Inc., Glanbia plc, Harbin Pharmaceutical Group Co. Ltd., Hormel Foods Corp., JW Nutritional LLC, Kruger GmbH and Co. KG, Nestle SA, NOW Health Group Inc., Nutrivo LLC, Otsuka Holdings Co. Ltd., PepsiCo Inc., Quest Nutrition and Athletics, The Coca Cola Co., Twinlab Consolidated Corp., Ultimate Nutrition Inc., Unilever PLC, and Weider Global Nutrition LLC |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our sports nutrition market forecast report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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