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The marketing automation software market size is forecast to increase by USD 3.35 billion, at a CAGR of 13.07% between 2023 and 2028. Market growth is driven by the need for effective lead nurturing in marketing consulting, enhanced customer digital experiences, and the adoption of SMAC technologies. Marketing automation software helps businesses improve customer engagement solutions and streamline operations. The integration of SMAC technologies drives innovation and efficiency, enabling companies to meet customer expectations and remain competitive.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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