Anti-Counterfeit Packaging Market Size 2025-2029
The anti-counterfeit packaging market size is forecast to increase by USD 185.9 billion at a CAGR of 16.2% between 2024 and 2029.
- The market is experiencing significant growth due to several key trends. The burgeoning e-commerce sector is driving market expansion, as the convenience and accessibility of online shopping increase the risk of counterfeit products entering the supply chain. Another trend is the adoption of smart and intelligent packaging solutions, which utilize technologies like RFID, QR codes, and NFC to ensure product authenticity. However, the high cost of implementing anti-counterfeit technology remains a challenge for some market participants. In the luxury and healthcare sectors, where brand reputation and consumer safety are paramount, the use of blockchain technology is gaining traction. This secure, decentralized digital ledger system offers enhanced traceability and transparency throughout the supply chain, providing an effective solution to combat counterfeiting. Overall, the market is poised for continued growth as businesses and consumers demand greater security and assurance in their purchases.
What will be the Size of the Anti-Counterfeit Packaging Market During the Forecast Period?

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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Anti-Counterfeit Packaging Market 2019 - 2023
- Historic Market Size - Data Table on Global Anti-Counterfeit Packaging Market 2019 - 2023 ($ billion)
- 5.2 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ billion)
- 5.3 Technology segment analysis 2019 - 2023
- Historic Market Size - Technology Segment 2019 - 2023 ($ billion)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI on the Global Anti-Counterfeit Packaging Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Application
- 8.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
- 8.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 8.3 Healthcare products - Market size and forecast 2024-2029
- Chart on Healthcare products - Market size and forecast 2024-2029 ($ billion)
- Data Table on Healthcare products - Market size and forecast 2024-2029 ($ billion)
- Chart on Healthcare products - Year-over-year growth 2024-2029 (%)
- Data Table on Healthcare products - Year-over-year growth 2024-2029 (%)
- 8.4 Consumer goods - Market size and forecast 2024-2029
- Chart on Consumer goods - Market size and forecast 2024-2029 ($ billion)
- Data Table on Consumer goods - Market size and forecast 2024-2029 ($ billion)
- Chart on Consumer goods - Year-over-year growth 2024-2029 (%)
- Data Table on Consumer goods - Year-over-year growth 2024-2029 (%)
- 8.5 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 8.6 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)
9 Market Segmentation by Technology
- 9.1 Market segments
- Chart on Technology - Market share 2024-2029 (%)
- Data Table on Technology - Market share 2024-2029 (%)
- 9.2 Comparison by Technology
- Chart on Comparison by Technology
- Data Table on Comparison by Technology
- 9.3 Authentication - Market size and forecast 2024-2029
- Chart on Authentication - Market size and forecast 2024-2029 ($ billion)
- Data Table on Authentication - Market size and forecast 2024-2029 ($ billion)
- Chart on Authentication - Year-over-year growth 2024-2029 (%)
- Data Table on Authentication - Year-over-year growth 2024-2029 (%)
- 9.4 Traceability - Market size and forecast 2024-2029
- Chart on Traceability - Market size and forecast 2024-2029 ($ billion)
- Data Table on Traceability - Market size and forecast 2024-2029 ($ billion)
- Chart on Traceability - Year-over-year growth 2024-2029 (%)
- Data Table on Traceability - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Technology
- Market opportunity by Technology ($ billion)
- Data Table on Market opportunity by Technology ($ billion)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 11.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 11.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 11.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 11.10 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 11.11 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 11.12 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 11.13 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 11.14 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 11.15 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 11.16 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 11.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 11.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Advanced Track and Trace
- Advanced Track and Trace - Overview
- Advanced Track and Trace - Product / Service
- Advanced Track and Trace - Key offerings
- SWOT
- 14.5 Alien Technology LLC
- Alien Technology LLC - Overview
- Alien Technology LLC - Product / Service
- Alien Technology LLC - Key offerings
- SWOT
- 14.6 AlpVision SA
- AlpVision SA - Overview
- AlpVision SA - Product / Service
- AlpVision SA - Key offerings
- SWOT
- 14.7 Angstrom Technologies Inc.
- Angstrom Technologies Inc. - Overview
- Angstrom Technologies Inc. - Product / Service
- Angstrom Technologies Inc. - Key offerings
- SWOT
- 14.8 Applied DNA Sciences Inc.
- Applied DNA Sciences Inc. - Overview
- Applied DNA Sciences Inc. - Product / Service
- Applied DNA Sciences Inc. - Key offerings
- SWOT
- 14.9 Authentix Inc.
- Authentix Inc. - Overview
- Authentix Inc. - Product / Service
- Authentix Inc. - Key offerings
- SWOT
- 14.10 Avery Dennison Corp.
- Avery Dennison Corp. - Overview
- Avery Dennison Corp. - Business segments
- Avery Dennison Corp. - Key news
- Avery Dennison Corp. - Key offerings
- Avery Dennison Corp. - Segment focus
- SWOT
- 14.11 CCL Industries Inc.
- CCL Industries Inc. - Overview
- CCL Industries Inc. - Business segments
- CCL Industries Inc. - Key news
- CCL Industries Inc. - Key offerings
- CCL Industries Inc. - Segment focus
- SWOT
- 14.12 Impinj Inc.
- Impinj Inc. - Overview
- Impinj Inc. - Product / Service
- Impinj Inc. - Key news
- Impinj Inc. - Key offerings
- SWOT
- 14.13 MicroTag Temed Ltd
- MicroTag Temed Ltd - Overview
- MicroTag Temed Ltd - Product / Service
- MicroTag Temed Ltd - Key offerings
- SWOT
- 14.14 SICPA HOLDING SA
- SICPA HOLDING SA - Overview
- SICPA HOLDING SA - Product / Service
- SICPA HOLDING SA - Key offerings
- SWOT
- 14.15 Thermo Fisher Scientific Inc.
- Thermo Fisher Scientific Inc. - Overview
- Thermo Fisher Scientific Inc. - Business segments
- Thermo Fisher Scientific Inc. - Key news
- Thermo Fisher Scientific Inc. - Key offerings
- Thermo Fisher Scientific Inc. - Segment focus
- SWOT
- 14.16 TruTag Technologies Inc.
- TruTag Technologies Inc. - Overview
- TruTag Technologies Inc. - Product / Service
- TruTag Technologies Inc. - Key offerings
- SWOT
- 14.17 UFlex Ltd.
- UFlex Ltd. - Overview
- UFlex Ltd. - Business segments
- UFlex Ltd. - Key offerings
- UFlex Ltd. - Segment focus
- SWOT
- 14.18 Zebra Technologies Corp.
- Zebra Technologies Corp. - Overview
- Zebra Technologies Corp. - Business segments
- Zebra Technologies Corp. - Key news
- Zebra Technologies Corp. - Key offerings
- Zebra Technologies Corp. - Segment focus
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations