Stand-up Pouches Market Size 2024-2028

The stand-up pouches market size is estimated to grow by USD 15.73 billion at a CAGR of 10.43% between 2023 and 2028. The market's expansion is driven by various factors, such as the increasing demand for convenient food packaging, the rising popularity of stand-up pouches in developing nations, and the growing emphasis on lightweight packaging solutions such as pouches. These trends reflect a shift towards more practical and efficient packaging options, driven by consumer preferences and industry demands. The convenience offered by stand-up pouches, coupled with their lightweight nature, makes them increasingly favored in various markets. As developing countries witness economic growth and lifestyle changes, the demand for such packaging solutions is expected to rise. This, in turn, is fueling the market's growth and driving innovation in the industry to meet these evolving needs.

What will be the Market Size During the Forecast Period?

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Market Segmentation

By Application

The market share growth by the food and beverages segment will be significant during the forecast period. The food and beverages segment in the market is expected to witness significant growth during the forecast period owing to rapid growth in the food and beverages industry across the globe.

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The food and beverages segment was valued at USD 9.99 billion in 2018. Protecting foodstuffs from external influences and damage is the principal objective of stand-up pouches for food products. Packaging and sales of products by the food and beverage industry have been driven by convenience and protection from standup pouches. For instance, snacks like popcorn, nuts, and trail mixes have migrated into stand-up pouches packaging, and this has replaced glass jars or bags. In addition, pre-packaging meals such as pasta, rice dishes, and stews are being packaged in stand-up pouches to take advantage of their cost-effectiveness and convenience. Hence, the rising demand for stand-up pouches from the food and beverages industry, owing to the growing demand for sustainable packaging solutions, will fuel the growth of the food and beverages segment in the market during the forecast period. 

By Type 

Aseptic pouches are flexible packaging solutions manufactured under sterile conditions to maintain product sterility without preservatives or refrigeration. They consist of plastic and aluminum foil layers, providing excellent barriers against light, oxygen, and moisture. Aseptic pouches are widely used in food and beverage packaging, pharmaceuticals, and biomedical applications. Their advantages include preserving nutritional value, flavor, quality, and freshness, as well as being lightweight, durable, cost-effective, and environmentally friendly.

The food and beverage industry, including companies like Nestle and Coca-Cola, uses them for products like coffee, dairy, juices, and energy drinks. The pharmaceutical industry also employs aseptic pouches to store drugs and vaccines, ensuring sterility and efficacy. These benefits make them increasingly popular across various industries, driving the growth of the aseptic segment. Hence, such factors are fuelling the growth of this segment during the forecast period.

By Region 

APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In Asia and the Pacific, the market is growing steadily. In Asia, mainly as a result of rapid growth in mature end-user industries like e-commerce, fen duffs, and personal care products, developing countries are expected to emerge as key revenue contributors in the market, which is dominated by China and India. Demand for flexible and light packaging, such as stand-up pouches, is expected to increase with the growing eCommerce industry due to the necessity of effective shipping and handling. They help to protect products when they are transported. They will be able to eliminate the costs of damage, replacement, return, waste and shipping. In this region, these factors have led to an increase in demand from the e-commerce sector for these products, such as stand-up pouches. Hence, such factors are driving the market in APAC during the forecast period.

Market Definition 

A stand-up pouch, also known as doypack is a type of packaging that securely contains products within a sealed pouch-like space and is reusable. It is a type of flexible package made of flexible or easily yielding materials that, when filled or closed, can be readily changed in shape and can stand on its base for display, storage, and convenience. The most common material used for stand-up pouches is metal foil, polypropylene, and polyester. They can be used for food and non-food products.

Market Dynamics

The market is witnessing significant growth, driven by the demand for liquid and solid stand-up pouches across various industries. These offer convenience and are environmentally friendly alternatives to traditional rigid packaging such as metal cans and bottles. They are widely used for packaging a variety of products, including packaged food, breakfast cereals, ready-to-eat meals, grains, frozen fruit pulp, and frozen fruits. They are also popular for non-food items like baby food and pet food. They are typically made from materials like polyester (PET), polypropylene (PP), polyethylene (PE), and polyamide (PA), offering durability and flexibility. The inclusion of features like spouts and zippers enhances their functionality and convenience, making them a preferred choice for consumers. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage. 

Key Market Driver

One of the key factors driving the market growth is the growing demand for convenient packaging in the food industry. Food products are required to be packaged robustly to prevent any spoilage. They protect the food in several ways, such as preservation, where food packaging preserves the food from external influences, which include chemical influences, such as exposure to gases, moisture, and light, and biological influences, such as exposure to microorganisms, insects, and rodents.

Different aspects of the global food packaging industry are driving the growth of the market, which includes growing demand for convenient packaging for food products: They offer a convenient packaging solution for ready-to-eat meals, packaged food, solid and liquid products, and even frozen fruits. Their lightweight and easy-to-carry advantages make them popular among consumers. Nowadays consumers mostly prefer food products that require minimal time and effort to carry and open. They provide a store and dispose of option, which makes them prevalent among consumers. Thus, the growing flexible food packaging market and rising demand for convenient packaging for food products are encouraging companies to produce customer-centric solutions to gain a competitive edge and profitability. Therefore, the growing demand for convenient packaging in the food industry will drive the demand, which in turn will boost the growth of the market during the forecast period.

Significant Market Trends

A key factor shaping the market growth is the Increasing vendor initiatives to promote sustainable packaging. Increasing concern about the environment has led to an increased focus on sustainable packaging between people and government organizations. Increasing interest in these sustainable options for their products by end users, such as the food and beverage sector, medicine, or personal care, has led to several initiatives being launched by manufacturers aimed at promoting sustainable packaging.

For instance, Amcor provides AmLite Standard Recyclable stand-up pouches, which include metal-free high-barrier packaging that is recyclable. The Plant-Based Products Council's study shows that in 2020, 60% of American consumers are willing to pay more for plant-derived products, as well as environmentally friendly. The study estimated that 136 million consumers in the US preferred sustainable materials, including plant-based packaging materials. Therefore, the increased emphasis on sustainable packaging will positively impact the growth of the market during the forecast period. 

Major Market Challenge

The hermetic seal protection challenge in stand-up pouches is one of the key challenges hindering the market growth. During processing, the hermetic seal of stand-up pouches must be protected. The seal of the bottle may be adversely affected if the processors have failed to ensure adequate vacuum or proper handling of the bottle.

For example, a high vacuum may pull the product into the sealed area, leading to the breakdown of the seal in liquid products. Inappropriate handling can cause physical damage to the pouch and seal. The protection of the hermetic seal faces challenges, including pouch filling, exhausting the filled pouch, and formation of the seal, which can lead to abrasion, leak, or blister in the seal, which poses a challenge to the integrity of the product. As a result, consumers will not prefer any defective stand-up pouch, leading to a loss of revenue for the manufacturer. Thus, such challenges will negatively impact the growth of the market during the forecast period.

Key Market Companies

Companies are implementing various strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches to enhance their presence in the market.

Coveris Management GmbH: The company offers stand-up pouches solutions such as MonoFlexBE, Premade Stand-up Pouches.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including: 

Allegion Public Ltd. Co., Amcor Plc, Berry Global Inc., Bryce Corp., Clondalkin Group Holdings BV, Constantia Flexibles Group GmbH, Coveris Management GmbH, Flexible Packaging LLC, Glenroy Inc., Guala Pack S.p.a., Huhtamaki Oyj, Mondi plc, Packman Packaging Pvt. Ltd., ProAmpac Holdings Inc., Sealed Air Corp., Smurfit Kappa Group, Sonoco Products Co., Swiss Pac Pvt. Ltd., UFlex Ltd., and Wihuri International Oy

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments

• Application Outlook 
  • Food and beverages
  • Personal care and cosmetics
  • Healthcare
  • Others
• Type Outlook
  • Aseptic pouches
  • Standard pouches
  • Retort pouches
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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Market Analyst Overview

The market continues to expand, driven by the rising demand for liquid stand-up pouches and their sustainable attributes. With a focus on sustainability, manufacturers are increasingly using recyclable materials in pouch production, addressing concerns over raw material supply and environmental impact. These flexible pouches are favored for their convenience, especially for ready-to-cook and ready-to-eat food. They cater to various industries, including beauty and personal care, pet food, and homecare products. The market offers a wide range of options, including zipper and spout closures, making them ideal for packaging a variety of products such as beverages, flavored juices, tea, skincare creams, and shampoos. Materials like polyethylene terephthalate (PET), polyvinyl chloride (PVC), and bioplastics are commonly used, offering both durability and environmental friendliness. Stand-up pouches are also suitable for hot-filled products like sauces, dips, and condiments, further expanding their market reach.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2028.
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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