Tablet Application Processor Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Germany, UK, Japan - Size and Forecast 2024-2028

Tablet Application Processor Market Size 2024-2028

The tablet application processor market size is forecast to increase by USD 1.29 billion at a CAGR of 6.78% between 2023 and 2028. The market has experienced significant growth in recent years due to increasing consumer demand and advancements in technology. With the ability to offer a larger screen size than smartphones, tablets have become an essential device for both personal and professional use. One of the most notable trends driving this growth is the rise of mobile gaming. Tablets provide an immersive gaming experience with high-resolution displays, powerful processors, and long battery life. Additionally, the availability of a wide range of games and applications in digital marketplaces has further fueled the demand for tablets. As technology continues to evolve, tablets will undoubtedly remain a key offering in the consumer electronics industry.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics and Customer Landscape

The market is witnessing significant growth due to the increasing demand for tablets in various sectors such as education, healthcare, and business. Customers prefer tablets for work, gaming, and entertainment, leading to an increase in sales. The integration of 5G technologies and GPS in tablets is further boosting their popularity. Manufacturers are focusing on product quality and manufacturing facilities to enhance competitive effectiveness. Infrastructural development in regions like Asia Pacific and Europe is providing integration opportunities for market growth. The market is segmented based on product type, including tablets and e-readers, and core type, such as ARM and Intel. Operating systems like Android and iOS dominate the market. The application processor market for tablets is expected to grow at a steady pace due to the innovation in products, such as foldable tablets and 2-in-1 devices. The market for e-readers is expected to grow at a slower pace due to the dominance of tablets in the market. Smartphones with larger screens are also posing a threat to the tablet market. Overall, the market is expected to continue its growth trajectory, driven by customer demand, technological advancements, and market dynamics. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The increasing demand for tablets is notably driving the market growth. The increasing demand for tablets is driving the need for more tablet production, leading to a higher demand for tablet application processors. This trend is prompting advancements in process technology and power level, including the development of the latest 12-core chips. These processors are designed to improve battery life and support an open ecosystem with features like 5G connectivity and 4nm processor technology. Apple Inc.'s introduction of the Apple iPad Pro in 2021, powered by the M1 chip, an octa-core application processor, is a prime example. The M1 chip offers superior performance, power efficiency, and graphics capabilities compared to previous iPad processors, making it more appealing to consumers who use tablets for work, gaming, or entertainment.

Additionally, the rising popularity of mid-range and low-cost tablets, alongside high-end tablets, is boosting the demand for affordable tablet application processors. This trend is driving advancements in GPS navigation applications, rugged tablets, location tracking, semiconductors, chipsets, major chip fab, and wi-fi chips to meet the diverse needs of tablet users. For instance, the octa-core MediaTek Helio P22T application processor is designed for mid-range tablets and is favored by tablet manufacturers seeking to offer reasonably priced devices with good performance and power efficiency. Overall, the increasing demand for tablets is fostering competition and innovation in the market, with manufacturers introducing new and improved processors to meet the evolving needs of consumers. This trend is expected to drive market growth in the forecast period.

Significant Major Trend

The increasing adoption of 5G technology is an emerging trend in market growth. This is because tablets are able to perform more complicated tasks and run more sophisticated applications because of 5G technology's faster data transfer speeds and lower latency. Furthermore, as 5G technology spreads, consumers will probably demand tablets with 5G capabilities, which will increase demand for application processors that are more potent and effective in order to support these devices.

Additionally, 5G technology can make it possible for tablets to connect to a wider variety of hardware and services, such as smart home appliances, driverless cars, and industrial IoT systems, which will lead to an even greater demand for application processors that are more potent and effective. Moreover, enterprise users, who are increasingly reliant on tablets for business applications like video conferencing, document editing, and data analysis, may also be impacted by the adoption of 5G technology. Hence, the increasing adoption of 5G technology is a key driver of growth in the global market during the forecast period.

Major Market Challenge

The rise in pricing pressure is a major challenge impeding market growth. As the tablet market becomes more competitive, vendors are under pressure to lower prices. This might have an effect on the manufacturers of tablet application processors' profit margins. The level of competition will rise further as more businesses enter the market and as current players diversify their product offerings. 

Profit margins for businesses in the global market are dwindling as prices fall. This could make it more difficult for businesses to spend money on R&D, which is essential for long-term competitiveness. A rise in pricing pressure will also increase the cost of the raw materials used to make tablet processors, which can make it challenging for vendors to strike a balance between keeping costs in check and providing customers with appealing products.  Therefore, such factors will hamper the growth of the global market during the forecast period.

Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.

Market Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Allwinner Technology Co. Ltd. - The company designs mixed-signal systems on a chip. The key offerings of the company include a tablet application processor such as Allwinner A64. 

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Advanced Micro Devices Inc.
• Allwinner Technology Co. Ltd.
• Apple Inc.
• Broadcom Inc.
• Huawei Technologies Co. Ltd.
• Ingenic Semiconductor Co. Ltd.
• Intel Corp.
• MaxLinear Inc.
• MediaTek Inc.
• Microchip Technology Inc.
• NVIDIA Corp.
• NXP Semiconductors NV
• Qualcomm Inc.
• Renesas Electronics Corp.
• Rockchip Electronics Co. Ltd.
• Samsung Electronics Co. Ltd.
• SK Inc.
• Texas Instruments Inc.
• Toshiba Corp.
• UNISOC Shanghai Technologies Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation 

By Type

The market share growth by the multi-core segment will be significant during the forecast period.  Multi-core processors are essentially chips with numerous CPUs or processing cores that can all work on different tasks at once. As a result of this technology, computing devices now operate much more quickly and with significantly greater processing power. The use of multi-core processors has allowed manufacturers to create tablets that can run multiple applications at once without compromising performance or battery life. 

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The multi-core segment was valued at USD 1.56 billion in 2018. Several different kinds of multi-core processors are frequently used in the global market. These consist of dual-core, quad-core, and octa-core processors. The global market benefits from the use of multi-core processors in a number of ways. It enables increased performance and speed. Tablets with multiple processing cores can run a number of applications concurrently without experiencing any lag or delay. This is crucial for users who depend on their tablets for work or entertainment because it allows for seamless and uninterrupted app switching. Additionally, each core can operate at a lower frequency because the workload can be split among several cores, which lowers power consumption. As a result, tablets can operate for longer. Therefore, the multi-core segment contributes largely to the growth of the market during the forecast period.

By Region

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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The increasing use of tablets for both personal and professional purposes, as well as the expansion of the mobile computing industry, have been driving the steady growth of the North American market in recent years. Additionally, the average cost of consumer tablets in the US is declining, which is driving up demand for tablets and, consequently, for tablet application processors. Samsung and Apple are the two companies with the largest market shares. In addition, players are concentrating on releasing new tablets that are either updates of older models or new versions with updated processors.

Additionally, one of the world's major regions for logistics and transportation is North America. Moreover, the growing energy sector investments are probably going to fuel the expansion of the North American market. The third-largest industry in the US, the energy sector, is getting a lot of attention. The US is expected to invest over USD 700 million over the next 20 years to increase its renewable energy capacity, according to Bloomberg New Energy Finance (BNEF). This will help expand the industrial tablet segment, which is anticipated to support the growth of the regional market during the forecast period.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Type Outlook
  • Multi-core
  • Single-core
• End-user Outlook 
  • Consumer
  • Commercial
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

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Market Analyst Overview

The market is driven by the increasing demand for portable devices in various sectors, including the household sector and the workplace. Customers seek tablets with superior processor efficient capabilities for work, gaming, and entertainment. The integration of 5G technologies and GPS in tablets presents new opportunities for manufacturers. Product quality and manufacturing facilities are crucial factors for competitive effectiveness in this market. Infrastructural development in regions like Asia-Pacific and Europe is fueling the demand for tablets, especially in the household sector due to rising computer ownership and internet usage rates. Tablets come in various product types, including core type and operating systems like Apple iOS for iPads, and Android. Innovative technologies like Slide over, Split view, and multitasking enhance user experience. Affordable tablets cater to the demand for electronic items in regions with high disposable incomes. 

The automotive sector is increasingly adopting GPS integrated tablets like the Panasonic Toughpad with Windows OS, leveraging GPS receiver chipset and SOC for advanced automotive applications. These innovative products provide user-friendly interfaces and enhance graphic processing, memory management, Operating system, and multimedia coding, while adhering to SOP standards. The OEM industry benefits from these tablets' capabilities in base band processor performance and APU efficiency, driving improvements across the transportation sector. The market also includes tablets for specific applications, such as e-readers, navigation, and automotive. The integration of tablets with other devices, such as touchscreen notebook PCs, smartphones, and wireless technology, expands their functionality. The market is expected to grow significantly due to the increasing demand for wireless devices and the rising popularity of tablets for various applications. Production costs and operating systems are key factors influencing the market's dynamics.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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