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The transactional and marketing emails market size is estimated to grow by USD 16.59 billion at a CAGR of 13.61% between 2023 and 2028. Market acceleration is driven by several factors, such as heightened emphasis on audience engagement via email marketing, the substantial return on investment (ROI), and cost-effectiveness of email campaigns, coupled with the expanding user base of email. These elements collectively propel market expansion, influencing strategies and investments in digital marketing. The growing focus on engaging audiences underscores a shift towards personalized and targeted communication strategies, optimizing customer interactions and enhancing brand visibility. Email campaigns continue to demonstrate their effectiveness in delivering measurable results and fostering direct customer engagement, making them a preferred choice for marketers seeking efficient promotional avenues. As the number of email users rises, businesses capitalize on this pervasive communication channel to reach wider audiences and achieve marketing objectives with greater efficiency and precision, further fueling the accelerated growth of the email marketing market.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Additional Value/Volume Data
6 Five Forces Analysis
7 Market Segmentation by Application
8 Market Segmentation by End-user
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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