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The adult diaper market size is forecast to increase by USD 2.57 billion at a CAGR of 3.35% between 2023 and 2028. The market is experiencing significant growth, driven by several key trends and factors. In developing regions, there is a growing awareness and adoption of adult diapers due to increasing elderly populations and changing societal attitudes towards incontinence. Additionally, the growth of online retail like online medical shops for personal hygiene products has facilitated greater accessibility and convenience for consumers. Absorbent materials like polypropylene and polyethylene are commonly for making these materials. However, the market is also facing challenges, including fluctuating raw material prices, which can impact production costs and profitability. Despite these challenges, the market is expected to continue growing, driven by demographic trends and advancements in product technology. The market report forecasts market size, historical data spanning from 2018-2022, and future projections.
The market report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The adult diaper pads segment is estimated to witness significant growth during the forecast period. Adult diapers, specifically diaper pads, have gained significant popularity among individuals dealing with incontinence issues, whether due to urinary or fecal concerns. These diapers cater to both men and women, offering convenience and discreetness. The market for adult diapers is driven by heightened hygiene and health awareness, leading to an increase in demand for advanced products. Vendors are responding to this trend by introducing diaper pads with plant-based ingredients, ensuring sustainability and non-toxicity. These eco-friendly alternatives are free from allergens, making them suitable for individuals with sensitive skin. The diapers' absorbent materials, such as polypropylene and polyethylene, effectively manage moisture and prevent soiling. For those with heavier incontinence, advanced diaper pads are available. These pads feature a super absorbent core that locks away fluid and odors, providing extended protection.
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The adult diaper pads segment accounted for USD 7.68 billion in 2018. An adhesive strip ensures a secure fit in underwear, preventing leakage and skin irritations. Marketing channels, including ecommerce platforms, have made it easier for consumers to access these products from the comfort of their homes. Traditional retailing is also a popular option, with deals and discounts often available. Medical hygiene is a crucial aspect, with hospitals and medical centers offering these diapers for patients with dementia, disability, or other medical conditions. Despite the convenience, diaper pads can still present challenges, such as moisture-related issues, rashes, and bedsores. To address these concerns, some diapers are infused with vitamin E and aloe vera, promoting skin health and reducing the risk of irritations. Overall, the adult diaper market continues to evolve, offering innovative solutions for those dealing with incontinence.
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APAC is estimated to contribute 41% to the growth of the global market during the market forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market caters to the hygiene needs of the geriatric population and individuals with mobility impairment. The market is witnessing significant growth, particularly in the Asia Pacific region, due to the presence of a large and growing aging population and the increasing availability and affordability of adult diapers. China, as one of the largest producers, ensures the accessibility of these products at competitive prices. Additionally, emerging economies such as India and Indonesia present substantial opportunities due to their substantial under-served populations in rural areas. Skin friendliness is a crucial factor in adult diapers, with the use of compounds that prevent skin irritation and maintain hygiene consciousness. Diaper variants, including thinner, more skin-friendly designs, offer improved comfort and absorbency. Odor control and high retention capacities are essential features, with innovative products such as smart diapers and advanced absorbent materials gaining popularity. Retail channels, including pharmacies, convenience stores, and online stores, are major sales points for adult diapers. Institutional sales, such as elderly care services and hospitals, also contribute significantly to the market. Vendors are investing in customer education programs to reduce the social stigma associated with adult diapers and promote their use as essential hygiene products. Products in the market include disposable diapers, underwear and briefs, pads and guards, drip collectors, and bed protectors. Addressing specific needs, such as stress incontinence and post-menopause complications, is a focus for vendors. The market is expected to continue growing, driven by the increasing awareness of personal hygiene and the availability of innovative, high-absorbency, and skin-friendly products.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market is witnessing significant growth due to increasing Hygiene and Health awareness among the elderly population and individuals dealing with Incontinence. E-commerce platforms are becoming popular Marketing channels for these products, making them easily accessible. Advanced products with features like Waste absorption, Soiling prevention, and Inner lining made of Skin-friendly compounds are in high demand. Plant-based ingredients, Sustainable products, and Non-toxic diapers are also gaining popularity. Key ingredients like Vitamin E and Aloe vera are being used to make the diapers more Skin-friendly. The aging population's need for incontinence-absorbent products is driving market growth. Social stigma surrounding the use of Adult Diapers is gradually decreasing, leading to increased demand for Smart Diapers with innovative features like Fluid management and High absorbency. Elderly care services are also adopting these products for their clients. Polypropylene and Polyethylene are commonly used materials for the Outer and Inner linings, respectively. Allergens are a concern, and manufacturers are focusing on producing Allergen-free diapers.
The growing awareness and adoption of adult diaper in developing regions is notably driving market growth. The market is witnessing significant growth, particularly in developed regions, due to heightened hygiene and health awareness. Advanced products with absorbent materials, sustainable and non-toxic ingredients, and deals and discounts offered on e-commerce platforms are driving the demand. However, in developing countries like India, Indonesia, and the Philippines, the market is still in its nascent stages. This is primarily due to the lack of awareness regarding the benefits of adult diapers and the social stigma associated with their use. Traditional methods, such as cloth pads, are still prevalent, despite their potential health risks, including skin irritations, moisture-related issues, and the risk of infections. As the global population ages, the demand for adult diapers is increasing, especially for those suffering from urinary or fecal incontinence, dementia, or disability. These diapers offer convenience, odor control, comfort, and prevention of soiling. The inner lining, often made of polypropylene, and the outer lining, typically made of polyethylene, work together to absorb moisture and prevent leaks.
Moreover, many manufacturers are now incorporating plant-based ingredients, such as vitamin E and aloe vera, to enhance comfort and reduce the risk of rashes and bedsores. Medical institutions, including hospitals and medical centers, are significant consumers of adult diapers. The medical hygiene sector is a significant contributor to the market's growth, as these institutions require large quantities of adult diapers for their patients. Despite the convenience and benefits of adult diapers, some individuals may still prefer traditional retailing channels due to privacy concerns or the perception of a higher cost. However, as awareness of the product's benefits continues to spread, the market for adult diapers is expected to expand further. Thus, such factors are driving the growth of the market during the forecast period.
The growth in online retail for personal hygiene products is the key trend in the market. The market caters to the hygiene and health needs of individuals experiencing incontinence due to aging, disability, or medical conditions. With increasing health and hygiene awareness, the demand for advanced, sustainable, and non-toxic and absorbents adult diapers is on the rise. E-commerce platforms have become a popular marketing channel for vendors due to the convenience they offer. These vendors cater to a global audience, with mature markets leading in e-commerce penetration. However, the growth in emerging markets is relatively slow. Despite the popularity of traditional retailing, online sales are projected to increase significantly. Advanced products, such as those made with plant-based ingredients and sustainable materials, are gaining popularity. Odor control, moisture management, and skin irritation prevention are key features that consumers look for in adult diapers.
Further, comfort, absorbency, and waste absorption are essential considerations. Incontinence can result from urinary or fecal issues, affecting both elderly individuals and those with dementia or disabilities. Adult diapers come in various forms, including briefs, underwear, and disposable garments. Some manufacturers incorporate vitamin E, aloe vera, and other natural ingredients to enhance comfort and prevent rashes and bedsores. Deals and discounts are effective marketing strategies for vendors. Skin irritations and moisture-related issues can lead to rashes and other complications, making it crucial for diapers to effectively manage these concerns. The inner lining plays a significant role in preventing soiling, while the outer lining ensures leakage protection. Vendors must prioritize the health and comfort of their customers while addressing the unique challenges of adult diapers. Thus, such trends will shape the growth of the market during the forecast period.
The fluctuating raw material prices is the major challenge that affects the growth of the market. The market caters to the hygiene and health needs of individuals experiencing incontinence, dementia, disability, or other conditions requiring the use of adult briefs or disposable garments. Advanced products in this market include those made with plant-based ingredients, cotton, sustainable materials, and non-toxic components, addressing consumer concerns for allergens and skin irritations. E-commerce platforms and various marketing channels facilitate access to these products, offering deals and discounts to enhance convenience. Manufacturing involves raw materials like fluff pulp, superabsorbent polymers, and various polymers such as polypropylene and polyethylene. While these materials contribute to product effectiveness, their prices can be influenced by petroleum costs, affecting production and transportation expenses.
This, in turn, may impact the final product's cost and profit margins for vendors. Absorbent materials, such as polypropylene and polyethylene, play a crucial role in waste absorption and soiling prevention. Inner linings often consist of polypropylene, while outer linings may use polyethylene. Additional ingredients like vitamin E and aloe vera are added for skin care and comfort. Despite these advancements, challenges such as moisture-related issues, rashes, and bedsores remain concerns for users. Addressing these challenges while maintaining affordability and accessibility is essential for market growth. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Domtar Corp. - The company offers adult diapers under the brand Lighthouse.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to the increasing awareness towards Personal Care and medical hygiene. With the rise in health consciousness and an aging population, the demand for advanced, sustainable, and non-toxic adult diapers is on the rise. E-commerce platforms are becoming popular marketing channels for these products, offering deals and discounts to attract customers. Advanced products in the market include diapers made with plant-based ingredients and sustainable materials. These diapers cater to the growing demand for eco-friendly options. Incontinence, a common issue among the elderly, disabled, and those with dementia is a major driver for the market. Adult diapers come in various forms such as adult briefs and disposable garments. Absorbent materials and biocomponent fiber like polypropylene and polyethylene are used in the inner and outer linings to ensure waste absorption and soiling prevention. Comfort is a key consideration, with features like moisture management, odor control, and skin-friendly inner linings made with Vitamin E and Aloe Vera. Urinary and fecal incontinence, common issues for the elderly and those with disabilities, are addressed by these diapers. Convenience is another major factor, with easy-to-use designs and discreet packaging. Skin irritations, rashes, and moisture-related issues are common problems for users, making comfort and non-toxic materials essential. The market also caters to medical institutions like hospitals and medical centers, where adult diapers are used for patient care. With the increasing focus on personal and medical hygiene, the market is expected to continue its growth trajectory.
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Market Scope |
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Report Coverage |
Details |
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Page number |
180 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.35% |
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Market growth 2024-2028 |
USD 2.57 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.1 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 41% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
BonBon Products, Daio Paper Corp., Domtar Corp., DSG International Thailand Public Co. Ltd, Essity AB, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Kao Corp., Kimberly Clark Corp., Medline Industries LP, Mother and Baby Care Inc., Nasibdar Sons, Nippon Paper Industries Co. Ltd., Nobel Hygiene Pvt. Ltd., Ontex BV, Paul Hartmann AG, Principle Business Enterprises Inc., TATARIA HYGIENE, The Procter and Gamble Co., and Unicharm Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Market Segmentation by Gender
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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