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Technavio’s market research analyst predicts the LBS market in Africa to grow at a high CAGR of more than 49% by 2020. One of the primary drivers for this market is the rise in demand for personal and enterprise navigation services. These services generate high revenues for the market primarily through fees for map updates and advertisements. These services also include voice-enabled in-car and pedestrian navigation services, which contribute to the market revenue. Moreover, the rise in internet penetration has boosted the adoption of smartphones in workforce management services for tracking the movement of goods through real-time sensors.
According to this market research study, an interesting trend gaining momentum in the market is the growing popularity of proximity-based mobile advertising among enterprises. Proximity-based solutions send relevant offers and information to individuals and allow companies track data related to people at different venues and locations. These solutions also help companies discover typical traffic patterns to understand and analyze consumer buying behavior. The growing trend of personalized shopping experience to customers has boosted the need for location data and behavioral insights, which will impel the prospects for growth in this market until the end of 2020.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by technology
PART 07: Outdoor LBS market segmentation by application
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Key vendor analysis
PART 15: Appendix
PART 16: Explore Technavio
Exhibit 01: Product and service offerings
Exhibit 02: Percentage of households with Internet access
Exhibit 03: Percentage of individuals using Internet
Exhibit 04: Mobile broadband subscriptions
Exhibit 05: Major mobile features used in Africa
Exhibit 06: LBS value chain
Exhibit 07: Benefits of LBS
Exhibit 08: LBA value chain
Exhibit 09: Benefits of location data with respect to mobile marketing and advertising
Exhibit 10: LBS market in Africa 2015-2020 ($ millions)
Exhibit 11: Five forces analysis
Exhibit 12: LBS market in Africa by technology 2015-2020 ($ millions)
Exhibit 13: Indoor LBS market in Africa 2015-2020 ($ millions)
Exhibit 14: Outdoor LBS market in Africa 2015-2020 ($ millions)
Exhibit 15: Outdoor LBS market segmentation by application 2015-2020 ($ millions)
Exhibit 16: LBS market in Africa by location-based search and advertising 2015-2020 ($ millions)
Exhibit 17: LBS market in Africa by location-based tracking 2015-2020 ($ millions)
Exhibit 18: LBS market in Africa by location-based navigation 2015-2020 ($ millions)
Exhibit 19: LBS market in Africa by location-based infotainment 2015-2020 ($ millions)
Exhibit 20: LBS market in Africa by analytics 2015-2020 ($ millions)
Exhibit 21: LBS market in Africa by location-based games and augmented reality 2015-2020 ($ millions)
Exhibit 22: Impact of drivers
Exhibit 23: Impact of drivers and challenges
Exhibit 24: Google: Geographical segmentation by revenue 2014
Exhibit 25: MTN Group: Business segmentation by revenue 2014
Exhibit 26: TomTom: Business segmentation
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