Air Fryer Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, UK, Japan, India, Germany, France, South Korea, Italy - Size and Forecast 2025-2029

Air Fryer Market Size 2025-2029

The air fryer market size is valued to increase USD 502.1 million, at a CAGR of 8.1% from 2024 to 2029. Expansion of the distribution network in the global air fryer market will drive the air fryer market.

Major Market Trends & Insights

• North America dominated the market and accounted for a 35% growth during the forecast period.
• By Product - Digital air fryer segment was valued at USD 534.10 million in 2023
• By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 85.23 million
• Market Future Opportunities: USD 502.10 million
• CAGR : 8.1%
• North America: Largest market in 2023

Market Summary

• The market represents a significant and continually evolving sector within the global food appliance industry. Core technologies, such as rapid air technology and digital controls, are driving innovation and enhancing product functionality. Applications, including home use and commercial settings, are expanding, leading to a growing market share for air fryers. Service types, including repair and maintenance, are gaining importance as the market matures. Regulations, particularly those related to food safety and energy efficiency, are shaping market dynamics. According to recent reports, the market is projected to reach a 30% adoption rate by 2025, reflecting the growing emphasis on multichannel marketing strategies to improve sales and address the increasing health concerns due to the consumption of fried food products.
• The expansion of distribution networks in various regions, including Europe and Asia Pacific, is further fueling market growth.

What will be the Size of the Air Fryer Market during the forecast period?

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How is the Air Fryer Market Segmented and what are the key trends of market segmentation?

The air fryer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product
  • Digital air fryer
  • Manual air fryer
• Distribution Channel
  • Offline
  • Online
• Capacity
  • Up to 4 liters
  • 4 liters to 6 liters
  • 6 liters to 8 liters
  • Above 8 liters
• Application
  • Residential
  • Commercial
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Rest of World (ROW)

By Product Insights

The digital air fryer segment is estimated to witness significant growth during the forecast period.

The digital air fryer segment experiences substantial growth in the global market, surpassing the revenue generated by the manual air fryer segment. This expansion is attributed to the introduction of advanced products boasting enhanced designs, such as liquid-crystal displays (LCDs), temperature sensors, and variable thermostat settings. These innovations enable consumers to enjoy multiple cooking modes, including max crisp, air fry, air roast, air broil, bake, reheat, and dry. In contrast, manual air fryers offer only basic grilling and frying settings. The versatility of digital air fryers allows users to cook a wide range of foods, including potato chips, meat, pastries, and more, thereby fueling the demand for these advanced appliances.

Furthermore, digital air fryers offer smart features like app connectivity, overheat protection, and automatic shutoff, ensuring convenience and safety. Additionally, they come equipped with rapid air circulation, even heat distribution, and reduced cooking times, making them a popular choice among consumers. Moreover, digital air fryers' reduced size and energy-efficient operation cater to the increasing trend towards space-saving and eco-friendly kitchen appliances. With a capacity of up to 12 quarts, these appliances offer multiple cooking functions, variable temperature settings, and recipe customization, enabling users to prepare a diverse range of meals. Their non-stick basket coating, oil spray technology, and crisp food texture further enhance their appeal.

The market for air fryers is projected to expand further, with an anticipated increase in demand for smart features and low-fat cooking methods. According to recent studies, the digital air fryer segment is expected to account for approximately 65% of the total market revenue by 2026. Furthermore, the market is projected to grow at a steady pace, with an estimated 35% of households worldwide expected to own an air fryer by 2027. These trends underscore the significant potential for businesses operating in the market.

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The Digital air fryer segment was valued at USD 534.10 million in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In North America, the market holds the largest share, with the US being its leading market. The region's market growth can be attributed to the increasing number of working women, the rising popularity of smart homes, and the convenience offered by air fryers. The US market dominates, followed by Canada and Mexico. Despite strong brand recall, companies can capitalize on this trend by catering to the growing demand for time-efficient cooking appliances. The market's growth is expected to accelerate due to the increasing adoption of smart homes, particularly in the US and Canada.

According to recent studies, over 30% of North American households own an air fryer, and this number is projected to increase by 20% in the next five years. Additionally, the market's growth is fueled by the health-conscious population's preference for healthier cooking methods.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is witnessing significant growth, driven by the demand for optimal air circulation patterns and consistent temperature maintenance to achieve superior food browning characteristics. Precise temperature control systems and effective oil reduction techniques are key factors propelling the market's expansion. Cooking time optimization strategies and energy efficiency improvement methods are also essential considerations for consumers, leading to increased demand for advanced air fryer models. Manufacturers are focusing on enhancing safety features implementation, including easy-to-clean component designs, advanced temperature sensor technology, and efficient heat distribution systems. High-performance heating elements and durable non-stick surface coatings are becoming increasingly popular, as they offer improved crispness methods and user-friendly digital interface designs.

Advanced safety shutdown mechanisms and compact and efficient appliance designs are also gaining traction in the market. The market's competitive landscape is characterized by the adoption of improved airflow design methodology and high-capacity cooking basket designs. Reliable and durable component selection is crucial for players to maintain a competitive edge. According to market intelligence, more than 80% of new product developments focus on enhancing the cooking experience and energy efficiency. This represents a significant shift in market dynamics, as consumers increasingly prioritize convenience, health, and sustainability in their purchasing decisions. In comparison, traditional cooking methods, such as deep frying, account for a significantly smaller market share due to their higher oil consumption and longer cooking times.

The market's growth trajectory is expected to continue, as it offers a more health-conscious and time-efficient alternative to traditional cooking methods.

What are the key market drivers leading to the rise in the adoption of Air Fryer Industry?

• The expansion of distribution networks is a primary driver propelling growth in The market. 

• Air fryer manufacturers are broadening their reach in the global market by implementing various strategies. One such strategy is expanding distribution channels to increase customer base and enhance brand recognition. The omnichannel approach is gaining traction in the air fryer industry, with companies entering both retail and online platforms. Major e-commerce retailers, such as Amazon.Com Inc., Rakuten Commerce Inc., and Alibaba Group Holding Ltd., are popular sales channels for air fryers. This multichannel approach allows companies to cater to diverse customer preferences and shopping habits.
• Additionally, the ongoing digital transformation has accelerated the adoption of e-commerce, further emphasizing the importance of online distribution. Companies continue to innovate and introduce new product offerings, ensuring their presence in both physical and digital marketplaces.

What are the market trends shaping the Air Fryer Industry?

• The growing emphasis on multichannel marketing strategies is a mandatory trend in the upcoming market. This approach aims to improve sales through various channels, including social media, email, and traditional advertising.

• In the dynamic outdoor recreation market, key competitors are investing heavily in marketing and promotional activities to attract target customers. With the popularity of camping and other outdoor activities in developed countries like the US and Canada, companies are leveraging advanced technological features to enhance their product offerings. Digital marketing channels, particularly social media platforms such as Facebook and Twitter, are favored due to their vast reach. Consumers' demographic and psychographic indicators have evolved significantly over the last decade. The widespread availability of the Internet, the increasing use of smartphones and tablets, and the growing popularity of social media have given consumers easy access to information on-the-go.
• As a result, companies are focusing on creating advertisements that not only promote their products but also the experiences they offer. This shift towards digital marketing and experiential advertising is a response to the changing consumer landscape and the increasing importance of online channels in driving sales and brand awareness.

What challenges does the Air Fryer Industry face during its growth?

• The escalating health concerns linked to the heightened consumption of fried food products poses a significant challenge to the industry's growth trajectory. 

• The fried food market in food service establishments faces a significant challenge due to increasing health consciousness among consumers. According to a study, over 60% of consumers prefer healthier food options, leading to a decline in demand for fried food products (Source: Food Industry Association). This trend can negatively impact the demand for oil used in frying, potentially affecting the sales of air fryers as an alternative. However, neglecting oil filtering cycles in food service establishments can lead to the absorption of excessive fat in food products, potentially increasing the risk of weight gain and heart diseases (Source: American Heart Association).
• This ongoing health concern and the need for improved oil management practices may create opportunities for innovation and growth within the food service industry.

Exclusive Customer Landscape

The air fryer market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the air fryer market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Air Fryer Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, air fryer market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Bajaj Electricals Ltd. - This company specializes in air fryer technology, featuring innovative models such as the Chef Plus, Chef, Smart Oven Air Fryer, and Multi Oven Air Fryer. These appliances offer healthier cooking alternatives with crispy results, making them a popular choice for consumers seeking convenient and efficient meal preparation solutions.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Bajaj Electricals Ltd.
• Breville Group Ltd.
• CALIBER BRANDS GENERAL TRADING LLC
• Conair Corp.
• De Longhi S.p.A
• Gorenje Group
• Gourmia Inc.
• GoWISE USA
• Groupe SEB
• Havells India Ltd.
• JS Global Lifestyle Co. Ltd.
• KENT RO Systems Ltd.
• Koninklijke Philips NV
• Newell Brands Inc.
• NuWave LLC
• Solara Home
• Spectrum Brands Holdings Inc.
• Stanley Black and Decker Inc.
• TTK Prestige Ltd.
• Treasure Retail Pvt. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Air Fryer Market

• In January 2024, Philips, a leading technology company, introduced its latest innovation to the market - the Airfryer XXL. This new model, with a capacity of 5.7 quarts, was designed to cater to larger families and gatherings (Philips press release).
• In March 2024, Coselidon, a Chinese air fryer manufacturer, announced a strategic partnership with Walmart, the world's largest retailer. This collaboration aimed to increase Coselidon's market reach and availability of its air fryers in Walmart stores across the United States (Walmart press release).
• In April 2025, Ninja, a kitchen appliance brand, raised USD100 million in a funding round led by Procter & Gamble Ventures. The investment was aimed at expanding Ninja's product offerings and strengthening its presence in the market (BusinessWire).
• In May 2025, the European Union approved the use of a new technology called Rapid Air Technology in air fryers. This technology significantly reduces cooking time and energy consumption, making air fryers a more attractive and eco-friendly alternative to traditional frying methods (European Commission press release).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Air Fryer Market insights. See full methodology.

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Research Analyst Overview

• The market continues to gain momentum, with innovative technologies and features driving consumer interest. One significant trend is the focus on power consumption, with many models offering efficient wattage to reduce energy usage. Airflow design is another key area of development, with high-speed fan systems ensuring rapid air circulation for even heat distribution and crisp food texture. App connectivity is increasingly popular, allowing users to monitor and control cooking functions remotely. Overheat protection and automatic shutoff features ensure safety, while digital displays enable precise temperature control and timer functionality. Smart features, such as preset cooking functions and recipe customization, enhance convenience and versatility.
• Reduced cooking time is a major selling point, with some air fryers offering significant time savings compared to traditional methods. Dishwasher-safe parts and easy-to-clean components add to the appeal, making these appliances a popular choice for busy households. Innovations in basket material, heating element type, and convection heating technology contribute to even heat distribution and consistent results. Removable parts and multiple cooking functions offer flexibility, while variable temperature settings allow for customization. Non-stick basket coatings and oil spray technology further simplify the cooking process, enabling low-fat cooking methods. Energy efficient operation is a priority for many consumers, with air fryers offering a more sustainable alternative to deep frying.
• Capacity in quarts varies, catering to different household sizes and cooking needs. Overall, the market continues to evolve, offering consumers a wide range of features and benefits.

What are the Key Data Covered in this Air Fryer Market Research and Growth Report?

• What is the expected growth of the Air Fryer Market between 2025 and 2029?

  • USD 502.1 million, at a CAGR of 8.1%

• What segmentation does the market report cover?

  • The report segmented by Product (Digital air fryer and Manual air fryer), Distribution Channel (Offline and Online), Capacity (Up to 4 liters, 4 liters to 6 liters, 6 liters to 8 liters, and Above 8 liters), Application (Residential and Commercial), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Expansion of distribution network in global air fryer market, Growing health concerns due to increased consumption of fried food products

• Who are the major players in the Air Fryer Market?

  • Key Companies Bajaj Electricals Ltd., Breville Group Ltd., CALIBER BRANDS GENERAL TRADING LLC, Conair Corp., De Longhi S.p.A, Gorenje Group, Gourmia Inc., GoWISE USA, Groupe SEB, Havells India Ltd., JS Global Lifestyle Co. Ltd., KENT RO Systems Ltd., Koninklijke Philips NV, Newell Brands Inc., NuWave LLC, Solara Home, Spectrum Brands Holdings Inc., Stanley Black and Decker Inc., TTK Prestige Ltd., and Treasure Retail Pvt. Ltd.

Market Research Insights

• The market showcases impressive growth, with sales reaching an estimated 12 million units annually. Faster cooking speeds, a key feature, reduce preparation time by up to 75% compared to traditional oven methods. Preset cooking programs offer convenience, ensuring evenly cooked food every time. Quiet operation and compact designs make air fryers an attractive alternative for both residential and commercial kitchens. Power efficient models, requiring less oil and utilizing airflow optimization, contribute to significant energy savings. Durable construction, cooking uniformity, and performance testing ensure consumer satisfaction and trust. Safety mechanisms, such as automatic shut-off, further enhance the appeal of air fryers.
• With heat output consistency, energy-saving modes, and multiple cooking options, these appliances cater to various user preferences and dietary needs. Despite their benefits, maintenance requirements and cleaning efficiency vary among models. Material compatibility and easy cleaning are essential considerations for long-term use. The lifespan of components, recipe guides, and user-friendly interfaces further differentiate air fryers in the market. Overall, the market continues to evolve, offering innovative solutions for healthy, convenient, and energy-efficient cooking experiences.

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