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The air fryer market size is forecast to increase by USD 434.05 million at a CAGR of 7.54% between 2023 and 2028. The market is experiencing significant growth, fueled by several pivotal factors. Firstly, there is an expansion of distribution networks, making air fryers more readily available worldwide. Additionally, the rising adoption of ENERGY STAR certified air fryers underscores a growing consumer focus on energy efficiency. Safety considerations are also contributing to demand, prompting a shift towards air fryers that carry safety certifications. Furthermore, companies are leveraging multichannel marketing strategies to enhance sales, catering to a wide range of consumer preferences. End-users are increasingly preferring electric air fryers with enhanced designs, contributing to market growth. However, concerns over health due to fried food consumption, coupled with the availability of counterfeit products and competition from gas fryers, present challenges to the market's growth.
The global air fryer market offers a diverse range of kitchen appliances designed to revolutionize cooking methods while promoting healthier lifestyles. With air fryer accessories and recipe books readily available, consumers can explore a wide variety of culinary creations. From analog air fryers to advanced models with mobile app control, the market caters to both residential and commercial segments. These appliances enable cooking with significantly less oil and calories, providing a healthier alternative to traditional frying methods. Equipped with features like a cooking chamber and timing control parameters, air fryers offer convenient and precise cooking experiences.
In the air fryer market, consumers can choose from a wide range of options to suit their needs, including home and household appliances and specialized kitchen appliance. These appliances come with various features, such as air fryer accessories and recipe books to enhance cooking experiences. Customers can opt for either a digital air fryer or an analog air fryer, hand blender, catering to different preferences. The market serves both the residential segment and the commercial segment, offering convenience through online shopping platforms. With features like smart cooking presets and digital touchscreens, these appliances appeal to tech-savvy consumers seeking healthy eating alternatives to traditional deep frying methods. They utilize hot air for cooking, reducing the need for oil and calories while ensuring even cooking through air circulation technology. Further, the market offers innovative kitchen appliances, providing alternatives to conventional ovens and stovetops. With features such as hybrid cooking appliances and misty tender roasting mode, users can enjoy healthier options compared to traditional deep-frying methods. These appliances incorporate blower technology and precise temperature control parameters for optimal cooking results.
The digital air fryer segment is estimated to witness significant growth during the forecast period. This is due to the rising innovative products with improved designs, which propel the segment. This includes liquid-crystal displays (LCDs), temperature sensors, variable thermostat settings, and several cooking modes such as max crisp, air fry, roast, broil, bake, reheat, and dry.
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The digital air fryer segment was the largest and was valued at USD 504.78 million in 2018. The manual air fryer offers grills and basic frying settings, while with the digital air fryer, consumers can fry foods such as potato chips, meat, pastries, and several others, which increases the demand. Furthermore, most companies are focusing on digital air fryers, ensuring product innovations that lead to an increase in sales globally. For instance, in May 2025, Philips announced the launch of a new digital air fryer that comes with a touch screen with seven presets for special types of cooking, a digital touch display on top, along rapid technology. Such factors are expected to fuel the growth of the segment of the market during the forecast period.
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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and analysis, and drivers that shape the market during the forecast period. The US is the largest market in the region, followed by Canada and Mexico. However, customers have a strong brand recall, which provides different growth opportunities for these vendors. The rising number of working women in the region is also a factor that influences sales. People have hectic schedules, which incline them toward cooking appliances that minimize their efforts in cooking and are time-efficient. The demand for the market in North America is expected to grow at a notable rate, driven by an expected rise in the popularity and adoption of smart homes, particularly in the US and Canada.
In addition, the demand is expected to grow due to the convenience offered by such appliances to cook multiple dishes. Therefore, vendors are continuously innovating and introducing new products in the market. Foodservice establishments in North America are increasingly focusing on cooking solutions that help reduce energy and labor costs. Hence, prospective end-users in the region prefer advanced models of commercial fryers, such as electric fryers. This includes fryers that are integrated with automated controls and features such as the programmable cooking function. Thus, the increasing adoption of electric fryers with improved control options is expected to propel the regional market growth during the forecast period.
The market is driven by the rising demand for home and household appliances, especially in the residential segment, fueled by the convenience and health benefits they offer. Tech-savvy consumers prefer features like digital touchscreens and mobile app control, leading to a surge in online shopping. Healthy eating trends prompt consumers to opt for air fryers as an alternative to deep frying, reducing oil and calorie intake. However, challenges include competition from conventional ovens ,smart oven and addressing consumer concerns about diverse cooking capabilities.
Increasing adoption of air fryers with ENERGY STAR certification is notably driving market growth. Foodservice establishments are mainly focused on using it that help improve production efficiency with minimal operating costs. This enables manufacturers to offer equipment with energy-saving features to increase the profitability of food service establishments as the air fryer cook food faster and require less preheating time, resulting in lower overall electricity consumption. Manufacturers are focusing on achieving ENERGY STAR certification through advanced burner and heat exchanger designs. Most of the end-users, such as fast-food establishments and quick service restaurants, use large-volume.
Moreover, an air fryer with ENERGY STAR certification can save up to about 25 cents per hour, with annual savings using an air fryer expected to range between USD 200 to USD 300 per year. The growing focus on ENERGY STAR-certified models encourages key vendors to include energy-saving features. Thus, all such factors increase the adoption of air fryers with ENERGY STAR certification, which, in turn, is expexted to have a positive impact on the growth of the market during the forecast period.
The increasing expansion of end-users in the fryer market is an emerging trend shaping market growth. The growing inclination of consumers toward fried food products is encouraging food service establishments to expand their presence across various regions. The increase in food service establishments can create opportunities for the sales of new units. The growing concept of socializing at cafes among urban youth is expected to drive the market. The growth in the influx of people to urban areas and a substantially large, white-collared demographic have increased the number of quick-service restaurants. Varied tastes and preferences for different types with experiments of different cuisines have further led to the emergence of these products in food service establishments.
As a result, leading food service establishment chains are opening their outlets in many developing economies of Asia and South America. The number of companies offering products such as air fryers has attracted the attention of the youth and is widening their reach. For instance, Restaurant Brands International Inc., one of the key players operating in the global quick service restaurants, announced its plan to open more than 100 restaurants in Ontario and Manitoba during the forecast period. Thus, a growing expansion of food service establishments is expected to drive the market during the forecast period.
The threat of substituting gas fryers for air fryers is a significant challenge hindering market growth. The increasing availability of gas fryers is anticipated to influence the potential growth of the market during the forecast period. Gas fryers also offer applications and performance similar to those of air fryers. Gas fryers also offer a faster heating time compared with air fryers. All the key leading companies offer various models of gas fryers with features similar to those. Gas fryers have a huge market across regions where gas is cheaply available. Employees in commercial kitchens also prefer gas fryers due to easy and convenient controls. The increasing availability of commercial gas fryers with energy-efficient features offers added benefits to food service establishments.
Furthermore, gas fryers with ENERGY STAR certification help food service establishments save utility bills. Commercial gas fryers are also available with improved technological features to offer cost benefits to end-users. For instance, gas fryers come up with built-in filtration systems and such gas fryers are capable of extending the life of the oil to around 25 days while preparing French fries using canola oil with different capacity models. Hence, the increasing availability of gas fryers with improved features is expected to hinder the growth of the market during the forecast period.
The air fryer market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market analysis and report also include key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Air Fryer Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Breville Group Ltd. - The company offers air fryer products such as the Air fryer Chef Plus, Air fryer Chef, the Smart Oven Air fryer, and the Multi Oven Air fryer.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
In this air fryer market analysis report, qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market has revolutionized kitchen appliances, offering a healthier alternative to conventional ovens and stovetops. With advanced features like hybrid cooking appliances and misty tender roasting mode, users can savor delicious meals with reduced oil usage, mitigating concerns associated with traditional deep-frying methods. These appliances integrate blower technology for efficient air circulation within the cooking chamber, ensuring even cooking and crispy textures. Moreover, precise temperature control parameters and timing control parameters enable users to customize cooking settings according to their preferences. Catering to tech-savvy consumers, some models feature digital touchscreens and smart cooking presets, enhancing convenience and ease of use. With rising awareness of healthy eating and the popularity of the accessories, the market for these innovative kitchen gadgets is expected to witness substantial growth.
Also, the market is witnessing a surge in demand as consumers seek innovative kitchen appliances offering healthier cooking options. With features like WiFi connectivity and cooking precision, modern air fryers like the Hafele NOIL Air Fryer allow for minimal oil usage and personalized cooking experiences. Equipped with aerodynamic fry baskets and smartphone compatibility, these appliances offer home cooking enthusiasts guilt-free alternatives to traditional deep-frying procedures. By promoting less oil consumption, they address concerns related to obesity and heart diseases, offering guilt-free indulgence with dishes like baked chicken and guilt-free french fries. Available through various channels, including hypermarkets, online channels, and home delivery services, these versatile kitchen appliances are shaping the future of healthy home cooking.
The market is experiencing rapid growth, fueled by innovative technologies like Rapid Air Technology and aerodynamic fry baskets. Smart air fryers, including IoT-integrated Smart Air Fryer 3 with Google Assistant integration, offer convenience and control right from smartphones. With pre-programmed cooking presets and recipe libraries, users can easily create delicious meals with multi-functional air fryers, capable of baking, grilling, and more. From the quart Mini Air Fryer to larger models, air fryers are replacing traditional deep fryers, reducing excessive oil and trans fats while producing less oily food. This shift contributes to lower carbon emissions and energy waste, thanks to convection fans that circulate hot air efficiently. As kitchen equipment evolves, air fryers continue to gain popularity for healthier cooking options.
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Air Fryer Market Scope |
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Report Coverage |
Details |
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Page number |
162 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.54% |
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Market Growth 2024-2028 |
USD 434.05 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.92 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 36% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks, air fryer industry share |
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Key companies profiled |
Bajaj Electricals Ltd., Breville Group Ltd., Conair Corp., De Longhi S.p.A, Gorenje Group, Gourmia Inc., GoWISE USA, Groupe SEB, Havells India Ltd., JS Global Lifestyle Co. Ltd., KENT RO Systems Ltd., Koninklijke Philips N.V., Newell Brands Inc., CALIBER BRANDS GENERAL TRADING LLC, Spectrum Brands Holdings Inc., Stanley Black and Decker Inc., TTK Prestige Ltd., Wonderchef Home Appliances Pvt. Ltd., Xiaomi Communications Co. Ltd., Solara Home, and NuWave LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period, air fryer market worth |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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