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The animation collectibles market share is expected to increase by USD 1.23 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 4.11%. This animation collectibles market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The animation collectibles market report also offers information on several market vendors, including Hasbro Inc., JAKKS Pacific Inc., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Moose Enterprise Pty. Ltd., Ravensburger AG, Spin Master Corp., TOMY Co. Ltd., and VTech Holdings Ltd. among others. Furthermore, this report extensively covers animation collectibles market segmentation by distribution channel (specialty stores, hypermarkets and supermarkets, department stores, and online retailers) and geography (APAC, North America, MEA, and South America).
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Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The growing number of gaming and animation character fan base is notably driving the animation collectibles market growth, although factors such as emergence of 3d printing may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the animation collectibles industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Animation Collectibles Market Driver
The growing number of gaming and animation character fan bases is one of the key factors driving the growth of the global animation collectibles market. The strong interaction between digital entertainment media and animation movie enthusiasts has resulted in a powerful affection for the game and animation movie character collectibles. The rising affection and an increase in demand for such animation characters have resulted in the launch of animated movie characters and gaming character collectibles. Major toy manufacturers are focusing on developing collectibles of game and animation movie characters through licenses from franchises in order to increase the market share. In addition, vendors are offering a wide range of these character collectibles in flagship retail stores in order to have an effective customer reach for their products. For instance, in July 2020, HOT TOYS Ltd. announced the opening of the TOY SAPIENS OSAKA official HOT TOYS retail store in OSAKA, Japan. This store will showcase movies, video games, comics and pop culture content, as well as iconic figures, collectibles, and merchandise of numerous franchises. Such a rise in the fan base of animation movies and games is expected to provide high growth opportunities for vendors in the market during the forecast period.
Key Animation Collectibles Market Trend
The emergence of 3D printing will fuel the global animation collectibles market growth. With the introduction of 3D printers, the power of choice has shifted toward consumers. Moreover, 3D printers will also likely become increasingly affordable in the coming years. Licensors are trying to protect their products and figuring out methods to legitimize do-it-yourself (DIY) merchandise and derive revenue from it. Many licensors such as Sesame Workshop and Hasbro also are offering licenses to 3D printing companies by providing access to specific assets and distinguishing them from other licensed merchandise available in the market. Many market players are introducing 3D printing tools for building and modifying toys at home. For instance, Toybox Labs LLC offers a Toybox 3D printer, which allows children to print toys. Toybox has a user-friendly interface, which allows multiple 3D prints of toys of one's own choice. Such innovations in 3D printing are expected to propel the growth of the market in focus during the forecast period.
Key Animation Collectibles Market Challenge
The seasonal demand and short life of merchandise are the major challenges hindering the global animation collectibles market growth. Efficient merchandising management is critical for retailers. Merchandising retailers manage thousands of items across numerous product lines and categories. Therefore, merchandise planning should be conducted in accordance with demand forecasts for the products, as such products are not fixed for different seasons. With the demand in the market being highly susceptible to changing consumer needs, companies may also regularly extend or drop entire categories or lines. As a result, merchandise purchasing can become even more challenging as the merchandise manufacturing industry is highly fragmented, and retailers can have a wide range of vendors. Additionally, merchandise sales are directly proportionate to the popularity of movies or TV shows. Unlike movie merchandise, most of the TV merchandise are stocked and sold after the airing of the show. Retailers pre-stock most of the movie-related merchandise to stay ahead of competitors. However, retailers may end up buying too much inventory, resulting in deadstock if the movie fails. Such factors will hinder the market growth during the forecast period.
This animation collectibles market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
The global animation collectibles market is a part of the global apparel, accessories, and luxury goods market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the animation collectibles market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the animation collectibles market encompasses successful business strategies deployed by the key vendors. The animation collectibles market is fragmented and the vendors are deploying growth strategies such as high product differentiation, price competition, relatively high brand loyalty, and high buyer switching costs to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The animation collectibles market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the animation collectibles market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global apparel, accessories, and luxury goods market includes the following core components:
The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution channel
6 Customer landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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