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Global Antivirus Software Package Market 2016-2020

  • Published: Nov 2016
  • Pages: 93
  • SKU: IRTNTR10958
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Outlook of the global antivirus software package market 

According to Technavio’s market research analyst, the global antivirus software package market will grow impressively at a CAGR of almost 10% by 2020. The recent increase in the number of online transactions will spur the growth prospects for antivirus software package market during its forecast period. At present, most consumers are extremely reliant on the Internet for a number of transactions, especially banking and e-commerce transactions. Online transactions are gaining prominence among individual consumers because they are very easy, quick, and highly convenient. However, since these banking and e-commerce transactions are extremely vulnerable to cyber attacks, vendors in the market have been compelled to incorporate advanced features in their antivirus software packages for payment security to prevent fraudulent activities.

Another key trend that will ameliorate this market’s growth prospects is the advent of cloud-based antivirus software. Since the cloud is a convenient and cost-effective way of storing critical business data, its rate of adoption is increasing among SMEs across the globe. This recent increase in the dependency on the cloud coupled with the budgetary constraints of SMEs will augment the demand for cloud-based antiviruses over the next four years. Cloud-based antiviruses do not require any hardware or software and are controlled remotely, making them cost-effective for end-users.

Competitive landscape and key vendors  

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Antivirus software definition
  • Base year and forecast period
  • Estimation of market
  • Vendors
  • Major-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Types of threats
  • iOS and Android threats on mobile devices
  • Types of antivirus software packages
  • Advantages of antivirus software packages

PART 05: Market landscape

  • Global antivirus software package market

PART 06: Market segmentation by device

  • Global antivirus software package market by device

PART 07: Market segmentation by end-user

  • Global antivirus software package market by end-user

PART 08: Geographical segmentation

  • Segmentation of global antivirus software package market by geography 2015-2020
  • Global antivirus software package market by geography 2015-2020 ($ billions)

PART 09: Buying criteria

  • Cost
  • Security
  • Interoperability
  • Scalability
  • PART 10: Market drivers
  • Increase in cybercrime
  • Rise in number of online transactions
  • Growing dependence on Internet

PART 11: Impact of drivers

PART 12: Market growth inhibitors

  • Adoption of pirated antivirus software by consumers
  • Threat from inexpensive security solutions
  • Lack of advanced virus detection

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Partnerships between antivirus software vendors and telecom vendors
  • Emergence of cloud-based antivirus software
  • Increased market consolidation

PART 15: Five forces model

PART 16: Vendor landscape

  • Competitive scenario
  • Vendor rating

PART 17: Description of major vendors

  • AVAST Software
  • Microsoft
  • AVG
  • Avira
  • McAfee
  • Symantec
  • Other prominent vendors

PART 18: Assumptions

PART 19: Key insights

PART 20: Appendix

  • List of abbreviations

PART 21: Explore Technavio

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