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The market trends and analysis report covers an in-depth analysis of market growth factors like increased demand for premium products, the expansion in online retailing of luxury goods, and the rising disposable income of consumers in APAC.
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The offline segment will account for a major share of the market's growth during the forecast period. The revenue in this segment has been declining gradually over the years due to the increasing preference for online shopping. To fuel sales of luxury goods through offline channels, companies are expanding their stores in local and regional markets. To survive in such a competitive market and to overcome the declining preference for offline shopping, retailers are introducing new business and retail strategies, such as better pricing strategies and a wide range of products. The offline segment was valued at USD 94.27 billion in 2018. The huge growth in the number of retailers in different regions will drive customer familiarization with different types of footwear, purses, belts, and many other things. It will also increase the value of sales in the market. Although the offline segment is losing its market share to the online segment, innovative marketing strategies by companies will keep the growth rate of the offline segment stable during the forecast period.
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The market is segmented by product into clothing, perfumes and cosmetics, watches and jewelry, and others. The clothing segment will account for the largest share of this segment.?
Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Bang and Olufsen Group, Capri Holdings Ltd., Cartier SA, Chanel Ltd., Compagnie Financiere Richemont SA, Dolce and Gabbana SRL, Gianni Versace Srl, Giorgio Armani S.p.A., Hermes International SA, JOHN HARDY USA Inc., Kering SA, LVMH Moet Hennessy Louis Vuitton SE, MCM Products USA Inc., Prada S.p.A, Ralph Lauren Corp., Rolex SA, S.T. Dupont SA, Swarovski AG, and The Swatch Group Ltd.
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
Increased demand for premium products is the key factor driving the market. Premium products often offer a combination of tangible and intangible value. The perceived value of owning a well-crafted, exclusive item or experiencing a premium service contributes to the demand for such products and services. APAC includes economically dynamic countries such as China, Japan, Australia, and South Korea. For instance, China stands out as one of the most economically dynamic countries in the APAC region. With a massive and rapidly growing middle class, China has become a major market for premium and luxury products. Similarly, South Korea has witnessed remarkable economic growth over the years, and consumers in the country have developed a strong appetite for premium and luxury goods. Seoul, the capital, is known for its vibrant fashion scene and luxury shopping districts and has a consumer base that values high-quality products.
Moreover, premium products often incorporate cutting-edge design and innovative technologies. Whether it is fashion, electronics, or automobiles, consumers are drawn to products that showcase the latest trends and embody a sense of modernity and luxury. Furthermore, luxury brands frequently offer personalized and customized options in their products. This level of personalization, which takes the form of monogramming, bespoke tailoring, or unique configurations, enhances the exclusivity and individuality of the premium item purchased. Therefore, a rise in the demand for premium products, with a rise in the lifestyles of customers, will foster the growth of the market during the forecast period. Additionally, digital channels are increasingly becoming important channels for reaching Asian luxury consumers whose attitudes heavily favor boutique luxury experiences and customization.
The rise in demand for sustainable goods is the primary trend shaping the market. The rise in the demand for sustainable goods in the market is part of a global trend where consumers are redefining their idea of luxury to include values such as sustainability, responsibility, and authenticity. Brands that embrace and champion these values are likely to find success in meeting the evolving expectations of consumers in the region. The concept of circular fashion, which promotes recycling, upcycling, and the extension of product lifecycles, is gaining traction in the market. Consumers are increasingly valuing brands that contribute to a more sustainable and circular approach to fashion.
Furthermore, the governments of China, India, and Japan are implementing initiatives and regulations to promote sustainable practices in manufacturing. These policies are encouraging brands to adopt eco-friendly production methods and raw materials. Several luxury brands cater to the rising trend of sustainable luxury goods. Additionally, the integration of sustainable practices by luxury brands not only addresses environmental concerns but also meets the growing demand for conscious and ethical consumption, which is expected to drive the growth of the market during the forecast period.
The growing issue of counterfeit products is a challenge that affects market expansion. The growing market prospects for luxury goods (such as handbags, watches, and accessories) and their surging demand parallelly drive the market for counterfeit luxury goods, especially in developing countries such as India and Sri Lanka. The increasing penetration of e-commerce has propelled the sales of counterfeit products. Customers face difficulty in differentiating genuine products from counterfeit products, as both appear similar. These imitation luxury bags often mimic the design, logos, and stitching of authentic products. Furthermore, counterfeit products are inexpensive and are thus high in demand. These products adversely affect the sales and pricing strategies of genuine companies by diluting their market shares and hampering their reputations.
Moreover, manufacturers of counterfeit products save a lot on production and transportation costs through the use of low-quality raw materials and operations in regional or local markets. As a result, these are more cost-effective than their genuine counterparts. Established players in the market are striving to penetrate developing countries such as India and China, which have a significant presence of these due to their low prices. Therefore, the presence of counterfeit products will hinder the expansion of the market during the forecast period.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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