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The artificial grass turf market share is expected to increase by USD 1.25 billion from 2021 to 2025, and the market's growth momentum will accelerate at a CAGR of 8.43%. This artificial grass turf market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The artificial grass turf market report also offers information on several market vendors, including Avalon BV, CoCreation Grass Corp., Controlled Products LLC, ForeverLawn Inc., GrassInc. BV, Landscape Solutions BV, Recreational Systems International, Sport Group Holding GmbH, Tarkett Group, and Tennessee Acquisition Holding BV among others. Furthermore, this report extensively covers artificial grass turf market segmentation by distribution channel (offline and online), application (sports and leisure and landscaping), and geography (Europe, North America, APAC, South America, and MEA).
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The advances in technology for developing artificial grass turf is notably driving the artificial grass turf market growth, although factors such as high field temperatures associated with artificial grass turf may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the artificial grass turf industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Artificial Grass Turf Market Driver
The advances in technology for developing grass turf are driving the artificial grass turf market growth. Offering innovative products will accelerate market growth and generate better results in terms of revenue. Intense competition and high demand for good-quality playing surfaces have resulted in the creation of the third-generation artificial grass turf that resembles natural grass. This type of artificial grass turf has advantages such as safety, durability, and high resistance to wear and tear. One of the main concerns of using artificial grass is the high temperature emitted from it, particularly in warm weather conditions, often making the surface unfit for play. Hence, many vendors are offering advanced artificial grass turf to overcome this issue. For instance, Synlawn Artificial Grass, a subsidiary of Sport Group Holdings, offers artificial grass turf products that are developed with HeatBlock technology. The technology lowers the rising temperatures by reflecting sunlight, thus reducing heat build-up and thermal emissivity. Similarly, FieldTurf, a subsidiary of Tarkett, has introduced the CoolPlay infill system, which reduces surface temperature by at least 30% when compared with turfs that use sand and rubber infills. All these factors are driving the demand for artificial grass turfs.
Key Artificial Grass Turf Market Trend
The increasing prominence of private-label brands is a major trend shaping the artificial grass turf market growth. Private-label artificial grass turf brands are becoming a key focus area for retailers globally. Various retailers are selling different types of artificial grass turfs under their private-label brands to increase their profitability, which contributes to the growth of the global artificial grass turf market. Globally, major retailers are introducing their own brands of artificial grass turf products, such as artificial non-infilled football Turf, to capitalize on the growing demand for artificial grass turf from end customers. The private-label product segment grew in terms of scope and size in the last decade. For instance, Target offers a line of artificial grass turfs, which includes a 9pk Artificial Grass Deck Tile Set. Similarly, China-based Alibaba sells a variety of artificial grass turfs under its own brand. Private-label products are cheaper than branded products. Hence, price-sensitive customers are more likely to purchase such products, including artificial grass turfs. Supermarket chains have started allocating more shelf space to private-label offerings besides undertaking various in-house marketing and promotional activities. Thus, the demand for private-label brands is expected to increase during the forecast period, which, in turn, is expected to aid the growth of the global artificial grass turfs market.
Key Artificial Grass Turf Market Challenge
High field temperatures associated with artificial grass turf are hindering the adoption of the product. Artificial grass turf absorbs heat, particularly in sunny weather conditions. The average temperature emitted from artificial grass turfs is very high during warm days, making them unfit to use. The average surface temperature of an artificial football field on campus is 117 F. However, the average surface temperature of a regular grass field is 78 F. Watering reduces the temperature of artificial grass, but the effects are short-lived. As artificial grass retains more heat, the chances of burns and injuries to players are higher than that of natural grass. As a result, practicing on an artificial grass turf can lead to muscle cramping, heatstroke, and athlete fatigue. For instance, players of the FIFA Women s World Cup 2015 filed a complaint with the Ontario Human Rights Tribunal in Toronto, Canada, stating that artificial grass turf leads to higher injury rates and impacts the game as well as the behavior of the ball.
This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
This artificial grass turf market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the global artificial grass turf market as a part of the global environmental and facilities services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the artificial grass turf market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the artificial grass turf market encompasses successful business strategies deployed by the key vendors. The artificial grass turf market is fragmented and the vendors are deploying growth strategies such as organic and inorganic strategies to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The artificial grass turf market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the artificial grass turf market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the environmental and facilities services market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Application
6 Market Segmentation by Distribution channel
7 Customer landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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