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The artificial sweetener market size is forecast to increase by USD 2.27 billion at a CAGR of 5.39% between 2023 and 2028. The market's expansion hinges on several factors, including the rising popularity of low-calorie sweeteners, increasing demand for high-intensity sweeteners, and the versatile applications of artificial sweeteners. These trends reflect a growing consumer preference for healthier alternatives to chocolate and traditional sugar, driven by concerns over calorie intake and the desire for weight management. The demand for low-calorie and high-intensity sweeteners is particularly strong in the food and beverage industry, where manufacturers are increasingly incorporating these ingredients into their products to cater to health-conscious consumers. Additionally, the multiple applications of artificial sweeteners across various industries, including food, pharmaceuticals, and personal care, contribute to their growing demand and market growth.
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The market encompasses a wide range of zero-calorie or low-calorie alternatives to conventional sugar. Key players in this market include aspartame, sucralose, saccharin, and xylitol. These sweeteners are extensively used in food and beverage industries, including sugar-free chewing gums, oral care products, medications, and liquid medications. They are also popular in pediatric medications, candies, jams, baked goods, and low-calorie desserts. Blood sugar levels are a significant concern for individuals managing their weight and diabetes. Artificial sweeteners offer a viable solution by providing sweetness without raising calorie intake. Additionally, they are used in processed foods and beverages as tabletop sweetener and as preservatives like sodium benzoate. The market for artificial sweeteners is driven by growing health awareness and the increasing demand for sugar-free and calorie-conscious options. Key trends include the development of new sugar substitutes and the expansion of their applications in various industries.
The increasing popularity of low-calorie sweeteners is notably driving market growth. Artificial sweeteners, including saccharin, sucralose, neotame, and others, have gained significant traction in various food and beverage applications due to the escalating health concerns related to obesity and diabetes among the global population which has led to popularity for sugar-free food and beverage industries. With an estimated 422 million people worldwide living with diabetes, as reported by the World Health Organization (WHO) in 2021, and the number of obese individuals predicted to reach one billion by 2030, the demand for calorie-reduced alternatives in food products has surged. High-intensity artificial sweeteners have become increasingly popular among food manufacturers catering to overweight and obese individuals and diabetic patients. These sweeteners offer a sweet taste without significantly increasing blood glucose levels, making them suitable for individuals seeking to maintain a healthy lifestyle while managing their conditions. Urban residents, in particular, have shown a preference for sugar-free and zero-calorie alternatives in various food categories, such as dressings, ice cream, yogurt, frozen dairy products, and diet beverages. Food processing companies have responded to this trend by innovating new products and reformulating existing ones with natural and artificial sugar alternatives. The market for artificial sweeteners has expanded to include various industries, such as bakery, dairy, confectionery, and soups. Acesulfame K and neotame are commonly used in these applications to reduce sugar content in a wide range of food products.
In addition, the convenience of using these sweeteners in various food applications, from sodas and iced tea beverages to baked goods and confectionery, has made them indispensable for food additive suppliers and food manufacturers. The rising prevalence of lifestyle diseases, such as heart disease, hypertension, and stroke, has further fueled the demand for low-calorie and sugar-free alternatives. As urban populations continue to adopt sedentary lifestyles, the need for calorie-reduced and sugar-free options in food and beverages is expected to remain high. In summary, the market for artificial sweeteners is driven by the increasing global prevalence of obesity, diabetes, and other lifestyle diseases. Food manufacturers and food additive suppliers have responded to this trend by innovating new products and reformulating existing ones with natural and artificial sugar alternatives, catering to the growing demand for calorie-reduced and sugar-free options in various food categories. Thus, such factors are driving the growth of the market during the forecast period.
Growing demand for organic sweeteners is the key trend in the market. Artificial sweeteners have been a contentious issue in the food industry due to their potential health consequences. These sweeteners, commonly found in dressings, ice cream, and various other food products, have been linked to an increased risk of obesity and lifestyle diseases such as heart disease, hypertension, and stroke. With a growing population, particularly urban residents, adopting a healthy lifestyle and eschewing sedentary lifestyles, the demand for natural sugar alternatives has surged. Product innovation in the food sector has led to the introduction of high-intensity artificial sweeteners like Acesulfame K and Neotame, which offer a sweet taste with minimal calorie content.
Moreover, food manufacturers catering to overweight individuals and diabetic patients have been quick to adopt these sweeteners in their sugar-free gums, diet beverages, yogurt, frozen dairy products, and iced tea beverages. However, the widespread use of these sweeteners has raised concerns regarding their long-term effects on blood glucose levels and overall health. Food processing companies have been under pressure to reduce the sugar content in their offerings, leading to the increased use of artificial sugar alternatives in bakery, dairy, and confectionery products. Soups and convenience foods, too, have not been immune to this trend. The market for zero-calorie foods and natural sugar alternatives is expected to grow significantly, potentially hampering the growth of the overall food market during the forecast period. Thus, such trends will shape the growth of the market during the forecast period.
The potential negative health effects of artificial sweeteners is the major challenge that affects the growth of the market. Artificial sweeteners, used extensively in various food products such as dressings, ice cream, and beverages including diet beverages, yogurt, and frozen dairy products, have been a subject of concern due to their potential health risks. High-intensity artificial sweeteners like aspartame, Acesulfame K, and Neotame, while offering calorie reduction, have been linked to health issues. Overweight and obese individuals, as well as diabetic patients, are particularly susceptible to these risks, as blood glucose levels can be affected. The global population, especially urban residents, is increasingly adopting a sedentary lifestyle, leading to an increased demand for convenience foods and zero-calorie alternatives.
However, the use of artificial sugar alternatives in these products may negatively impact market growth during the forecast period. Food manufacturers continue to innovate, exploring natural sugar alternatives to mitigate health concerns. Food processing companies employ food additives to enhance food energy and provide a sweet taste, but the long-term health implications remain a concern. Lifestyle diseases such as heart disease, hypertension, and stroke are on the rise, and the consumption of artificial sweeteners has been identified as a contributing factor. The food industry must balance the demand for sugar-free and calorie-reduced products with the need to ensure consumer health and safety. Hence, the above factors will impede the growth of the market during the forecast period.
The market share growth by the aspartame segment will be significant during the forecast period. Artificial sweeteners, including aspartame, play a significant role in the food industry, particularly in the production of dressings, ice cream, and other calorie-conscious offerings. Product innovation continues to drive the market for high-intensity artificial sweeteners, catering to the needs of overweight and obese individuals, diabetic patients, and those seeking to manage blood glucose levels.
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The aspartame segment was valued at USD 2.92 billion in 2018. Food manufacturers rely on these alternatives to reduce sugar content in various food categories, such as sugar-free gums, diet beverages, yogurt, frozen dairy products, and convenience foods. Zero-calorie foods and natural sugar alternatives have gained popularity among urban residents pursuing a healthy lifestyle, while artificial sugar alternatives like aspartame, Acesulfame K, and Neotame offer a sweet taste without the added energy. Hence, such factors are fuelling the growth of this segment during the forecast period.
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APAC is estimated to contribute 47% to the growth of the global market research and growth during the forecast period. Technavio's analysts have provided an extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. Hence, these factors are expected to boost the growth of the market in the region during the forecast period. The non-GMO, natural, and additive-free artificial sweetener market is experiencing notable growth, particularly in the Asia Pacific (APAC) region. This expansion is attributed to the escalating prevalence of chronic conditions such as liver fat, fatty liver disease, and Type 2 diabetes. Urbanization, an aging population, and decreased physical activity contribute to the rising obesity rates in APAC. In response, health-conscious consumers are increasingly seeking diabetic-friendly sweeteners as alternatives to sugar. Fructose and glucose are common sugars used in processed foods, beverages, candies, jams, baked goods, and sodas. However, their consumption is linked to health concerns, including obesity and diabetes. Hence, such factors are driving the market in APAC during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, which are forecasts to enhance their presence in the market report.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Customer Landscape
The market research and growth report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is a significant sector in the global food and beverage industry. This market is driven by the increasing consumer preference for low-calorie and sugar-free food and beverage products. The demand for artificial sweeteners is on the rise due to their ability to provide the taste of sugar without the calories. Artificial sweeteners find extensive applications in various food and beverage categories, including carbonated soft drinks, dietary supplements, baked goods, and confectionery. The convenience food sector is also witnessing a surge in the adoption of artificial sweeteners due to the growing trend of on-the-go consumption. The market for artificial sweeteners is segmented based on type, application, and region. The major types of artificial sweeteners include saccharin, aspartame, sucralose, and stevia.
In addition, the market for artificial sweeteners is expected to grow at a steady pace due to the increasing health consciousness among consumers and the rising demand for sugar-free and low-calorie food and beverage products. The market for artificial sweeteners is also influenced by various factors such as regulatory frameworks, consumer trends, and technological advancements. The market is highly competitive, with key players focusing on product innovation, pricing strategies, and expanding their geographical presence to gain a competitive edge. In conclusion, the market is a dynamic and growing sector in the global food and beverage industry. The market is driven by the increasing demand for low-calorie and sugar-free food and beverage products and is expected to grow steadily in the coming years.
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Market Scope |
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Report Coverage |
Details |
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Page number |
170 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.39% |
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Market growth 2024-2028 |
USD 2.27 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.87 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 47% |
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Key countries |
US, China, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Ajinomoto Co. Inc., Archer Daniels Midland Co., Cargill Inc., Celanese Corp., GLG Life Tech Corp., Hermes Sweeteners Ltd., Infinity Additives and Foods, Ingredion Inc., JK Sucralose Inc., Johnson and Johnson Services Inc., Manus Bio, Morita Kagaku Kogyo Co. Ltd., Nestle SA, Roquette Freres SA, Sunwin Stevia International Inc., Tate and Lyle PLC, Tereos Participations, Van Wankum Ingredients BV, Whole Earth Brands Inc., Wilmar International Ltd., and Zydus Lifesciences Ltd. |
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Market dynamics |
Parent market analysis, market growth analysis, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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