Badminton Equipment Market in APAC 2016-2020

Outlook of the badminton equipment market in APAC

The badminton equipment market in APAC will grow at a steady rate during the forecast period and will post a moderate CAGR of around 3% by 2020. According to the market analysts at Technavio, a major growth-promoting factor for this market will be the celebrity endorsements of new product lines by vendors. It has been observed that consumers tend to purchase products that are promoted by their favorite players. Badminton champions like Saina Nehwal and Lin Dan often launch new products of international vendors, which aids in increasing their sales revenues. Additionally, promotional strategies like the availability of discounts and lucky draws will also lead to the growth of this market during the forecast period.

A significant trend spurring the growth prospects for this market is the introduction of improved quality products with additional features. To increase profit margins and customer base, the vendors occasionally launch new and upgraded versions of their badminton equipment like racquets based on design, performance, and technology. Numerous smart racquets are available in the market that provides real-time information about exercise data of every game and training. Such information can be used by the players to improve their performance. In addition, this data can also be transferred through Bluetooth to other systems. The SOTX smart racquet is one such technologically advanced product that gives players information about their shots.

Product segmentation and analysis of the badminton equipment market in APAC

• Badminton racquets
• Badminton shoes
• Shuttlecocks