Overview of the K-12 educational technology market in ASEAN

Market research analysts at Technavio have predicted that the K-12 educational technology market in ASEAN will grow steadily during the next four years and post a CAGR of almost 25% by 2020. This market research analysis identifies the rise in adoption of the bring-your-own-device (BYOD) program as one of the primary factors that will have a positive impact on the growth of the market. Schools in ASEAN, especially the private institutions, are focusing on adopting new techniques in education delivery. This will lead to the increased implementation of the BYOD policy that allows students to explore various ways of digitization. It also enables self-paced learning, where students have unlimited access to education apps and learning platforms that will promote collaborative learning and engagement. Such benefits will induce more institutions to adopt mobile education, which will, in turn, drive the demand for educational hardware and software in ASEAN.

The increasing number of K-12 institutions implementing educational technology in the ASEAN will lead to the emergence of startups that provide education technology solutions, especially in countries such as Singapore and Indonesia. Owing to the conducive conditions and regulatory efficiency, Singapore serves as a profitable market for education technology startups. Kungfu-math.com, a company that teaches math through games and VivaLing, an online language learning academy for kids that employs professional coaches to teach languages such as Mandarin, English, Spanish, and French, are some of the major educational startups in the region.

Competitive landscape and key vendors

The market is characterized by the presence of a considerable number of vendors and will also witness the entry of several educational software and hardware vendors. Established educational technology companies are introducing innovative products, which will help them enhance their customer base. For instance, Smart Technologies, that dealt with only interactive whiteboards (IWBs) is now offering innovative products such as interactive tables and document cameras. Educational software vendors have also started focusing on providing cloud-based solutions, which helps them have a competitive edge over their competitors by reducing their customers’ operational costs. An increase in product/service extensions, technological innovations, and M&A will intensify the level of competition among market players. To sustain competition and retain market shares, vendors have the need to distinguish their product and service offerings through a clear and unique value proposition. Analysts also predict that the international players will grow inorganically during the predicted period by acquiring regional or local players.

The leading vendors in the market are -

• Dell
• D2L
• Educomp Solutions
• Samsung
• Seiko Epson

The other prominent vendors in the market are BenQ, Eduspec Holdings Berhad, Ellucian, HP, Intel, Macmillan Learning, McGraw-Hill Education, Microsoft, Oracle, Pearson Education, Promethean Limited, and Saba Software.

Segmentation by product type and analysis of the K-12 educational technology market in ASEAN

• K-12 educational hardware
• K-12 educational software

The K-12 educational software segment consists of educational technology support and technology solutions and will post exponential growth during the predicted period. The introduction of mobile gaming concepts such as quizzes and competitions result in the increased adoption of education apps. This will, in turn, augment the need for support software solutions such as education apps, digital educational publishing, and learning analytics, boosting the growth of the market segment.

Geographical segmentation and analysis of the K-12 educational technology market in ASEAN

• Indonesia
• Singapore

This market study estimates that in terms of geographical regions, Indonesia will be the major revenue contributor to the K-12 educational technology market in ASEAN throughout the predicted period. ICT investments in the country that will mainly focus on improving STEM education will fuel market growth in the region. Additionally, the increasing number of enrollments in primary schools in financially strong districts and the demand for software such as student information system (SIS) and school administrative system (SAS) in K-12 schools, will also spur market growth.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the K-12 educational technology market in ASEAN?
• What are the key market trends impacting the growth of the K-12 educational technology market in ASEAN?
• What are the challenges to market growth?
• Who are the key vendors in the K-12 educational technology market in ASEAN?
• What are the market opportunities and threats faced by the vendors in the K-12 educational technology market in ASEAN?
• Trending factors influencing the market shares of Indonesia and Singapore.
• What are the key outcomes of the five forces analysis of the K-12 educational technology market in ASEAN?

Technavio also offers customization on reports based on specific client requirement.

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• K-12 Education Technology Spend in APAC 2016-2020
• Global K-12 Testing and Assessment Market 2016-2020