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The athleisure market size is valued to increase USD 176.3 billion, at a CAGR of 6.79% from 2023 to 2028. Growing prominence of online shopping will drive the athleisure market.
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The athleisure industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The mass athleisure segment is estimated to witness significant growth during the forecast period.
The market is experiencing significant growth, with adoption increasing by 21% among consumers in the past year. This trend is driven by the demand for performance apparel that offers both comfort and style. In particular, the use of sustainable textiles, quick-drying materials, and motion control technologies is gaining popularity. Moreover, wearable sensors, adaptive fit, and moisture-wicking fabrics are becoming essential features in athleisure clothing. High-performance footwear with seamless construction, ergonomic design, and energy return is also a key focus area. The integration of data analytics, lightweight materials, and personalized footwear is further enhancing the consumer experience.
Looking ahead, the market is expected to grow further, with an estimated 25% of consumers planning to increase their spending on athleisure wear in the next year. The demand for body temperature regulation, supportive insoles, and customizable apparel is expected to drive this growth. Additionally, the integration of smart textiles, reflective elements, and water-resistant fabrics is expanding the application areas of athleisure clothing beyond traditional sports and fitness activities. The market is also witnessing the emergence of compression garments, shock absorption, and posture correction technologies to cater to the evolving needs of consumers. Furthermore, the adoption of biometric monitoring and digital fitness integration is transforming the market, providing consumers with valuable insights into their health and fitness goals.
The use of recycled fabrics and four-way stretch is also becoming increasingly important as consumers become more conscious of their environmental impact. In conclusion, the market is witnessing continuous growth and innovation, with a focus on performance, comfort, and style. The integration of advanced technologies and sustainable materials is transforming the industry and catering to the evolving needs of consumers.
The Mass athleisure segment was valued at USD 263.10 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 28% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The North American the market is experiencing significant expansion, driven by various factors. Traditionally, denim apparel held a dominant position in countries like the US, Canada, and Mexico. However, the influence of celebrity endorsements on millennials and the GenX population is propelling the adoption of athleisure wear. Additionally, corporate initiatives to establish gymnasiums and fitness centers within office premises are encouraging employees to opt for versatile athleisure clothing that caters to both casual and athletic needs.
These trends are fueling the market's growth in the region.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market is experiencing robust growth, driven by consumers' increasing preference for comfortable and functional clothing that can be worn both for workout sessions and everyday activities. Moisture-wicking fabric performance testing is a critical factor in the market, ensuring the clothing keeps the body dry and comfortable during intense workouts. Compression garments offer muscle support levels, enhancing athletic performance and aiding in recovery. Seamless construction is another essential aspect of athleisure apparel, providing comfort benefits and reducing friction, while recycled fabric sustainability certifications cater to eco-conscious consumers. Ergonomic design significantly impacts performance by allowing for optimal body movement and reducing fatigue.
Athletic footwear plays a pivotal role in the market, with impact cushioning effectiveness and supportive insoles offering arch support capabilities crucial for various activities. Shock absorption technology in running shoes is essential for reducing the impact on joints during high-impact activities. Flexible outsoles ensure durability and flexibility, while high-performance footwear undergoes energy return analysis for enhanced performance. Lightweight materials with a favorable weight-to-strength ratio are increasingly popular, allowing for improved comfort and functionality. Water-resistant fabrics with water column ratings and reflective elements with visibility at night testing cater to various weather conditions. Quick-drying materials with drying rate measurements are essential for maintaining hygiene and convenience.
Adaptive fit customization range and personalized footwear comfort and stability are gaining traction, offering consumers a more tailored experience. Smart textiles with sensor integration techniques and wearable sensors with data accuracy validation enable advanced biometric monitoring and data analytics performance metrics, providing valuable insights for athletes and fitness enthusiasts. Notably, more than 70% of new product developments in the market focus on enhancing comfort and functionality, underscoring the importance of these features in driving consumer demand. This shift towards comfort and functionality is a significant departure from traditional athletic wear, making the market a dynamic and exciting space to watch.
The athleisure market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the athleisure market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape of Athleisure Industry
Companies are implementing various strategies, such as strategic alliances, athleisure market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Adidas AG - This company specializes in the design and production of athleisure items, including sneakers and training pants, catering to consumers seeking comfort and functionality in their daily activewear. The market for such products continues to grow, driven by increasing health consciousness and the trend towards active lifestyles. As a research analyst, I observe this company's strategic focus on innovation, quality, and customer satisfaction, positioning it as a key player in the competitive athleisure industry.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Athleisure Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
165 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.79% |
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Market growth 2024-2028 |
USD 176.3 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.24 |
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Key countries |
US, China, Germany, Canada, India, South Korea, France, Japan, Italy, Brazil, UAE, UK, and Spain |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What is the expected growth of the Athleisure Market between 2024 and 2028?
USD 176.3 billion, at a CAGR of 6.79%
What segmentation does the market report cover?
The report segmented by Product (Mass athleisure and Premium athleisure), Distribution Channel (Online and Offline), Geography (North America, Europe, APAC, South America, and Middle East and Africa), End-User (Men, Women, and Children), and Application (Fitness and Casual Wear)
Which regions are analyzed in the report?
North America, Europe, APAC, South America, and Middle East and Africa
What are the key growth drivers and market challenges?
Growing prominence of online shopping, Increasing competition from unorganized sector
Who are the major players in the Athleisure Market?
Key Companies Adidas AG, ALALA, ALO LLC, American Eagle Outfitters Inc, Carbon38 Inc., Columbia Sportswear Co., EYSOM LLC, The Gap Inc., H and M Hennes and Mauritz GBC AB, lululemon athletica Inc., Michi Design Inc., New Balance Athletics Inc., Nike Inc., Outdoor Voices Inc., P.E Nation International, PUMA SE, Rhone Apparel Inc, Sweaty Betty Ltd., Under Armour Inc., and VF Corp.
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Market Segmentation by End-User
9 Market Segmentation by Application
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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