Athleisure Market Size 2024-2028

The athleisure market size is forecast to increase by USD 176.3 billion at a CAGR of 6.79% between 2023 and 2028. The market is experiencing significant growth due to several key trends. First, the increasing prevalence of online shopping has made it easier than ever for consumers to purchase athletic wear and running apparel from the comfort of their own homes. Second, corporations are increasingly adopting fitness initiatives, leading employees to seek out functional and stylish athletic apparel for both work and play. Lastly, the rise and evolution of the movement itself has contributed to market growth, as consumers continue to embrace the trend of blending comfort and style in their daily lives.

What will be the Size of the Athleisure Market During the Forecast Period?

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Athleisure Market Segmentation

By Product 

The market share growth of the mass athleisure segment will be significant during the forecast period. Young populations worldwide are embracing athleisure gear and athletic footwear as a preferred choice for their active and health-conscious lifestyles. This trend is significantly influencing the growth of the athleisure market, with footwear and bottom wear being the major purchase categories. 

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The mass athleisure segment was valued at USD 263.10 billion in 2018. Female buyers dominate this segment, as they seek comfortable and fashionable clothes for various activities, including work from home, grocery shopping, and social media appearances. Leading companies like Adidas and Under Armour are strategically targeting this demographic by offering affordable activewear products. The yoga landscape, including yoga studios, gyms and health clubs, is a significant market for athleisure. With lockdown measures and the shift to online platforms, the demand for athleisure has grown. Customer satisfaction is a priority for major companies, leading to the development of tailored gear and professional advice. Sustainability is also a crucial factor, with brands focusing on eco-friendly materials and production methods. Loungewear, such as leggings and pajama sets, has gained popularity during the pandemic.

By Distribution Channel

The athleisure market is experiencing substantial growth due to several factors, including the expansion of internet connectivity and the rising consumer consciousness towards online shopping. This trend is particularly prominent in the realm of athleisure products, which cater to the demand for comfort and style. With product safety, quality, and compliance becoming increasingly important, athleisure manufacturers are prioritizing intellectual property protection through trademarks and copyrights to safeguard their brand identity and unique designs. As mass athleisure markets continue to evolve, athleticcasual clothing made from synthetic fibers has gained significant traction among consumers seeking wellness and luxury fashion. Brands have capitalized on this trend by offering customized apparel and professional guidance to cater to the diverse needs of their clientele.

Innovation and differentiation are key drivers in the market, with brands focusing on digital innovation, rapid globalization, and celebrity collaborations to attract consumers. Triathlon and yoga enthusiasts, in particular, are drawn to athleisure products that offer comfort and style, making online channels an essential sales platform. Offline channels continue to play a role in the athleisure market, with consumers seeking a tactile experience and personalized assistance. However, the convenience and accessibility of online shopping have made it a preferred choice for many, especially in the context of lifestyle diseases and the growing popularity of streetwear athleisure. In summary, the market is undergoing significant transformation, driven by factors such as product safety, quality, and compliance, intellectual property protection, brand identity, designs, and copyrights. Brands are focusing on innovation, differentiation, and digital innovation to cater to the evolving needs of consumers, who are increasingly seeking comfort, style, and convenience in their athleticwear.

By Region

APAC is estimated to contribute 28% during the forecast period.

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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The market, a fusion of comfort and style in athletic casual clothing, has witnessed significant growth due to increasing consumer preference for health and wellness and a desire for versatile apparel. Brands prioritize product safety, quality, and compliance to ensure customer satisfaction and trust. Intellectual property and trademark protection are crucial for brand identity and differentiation.

Also, designs and copyrights are essential elements of athleisure brands, with innovation and substitutes driving market competition. Synthetic fibers, such as polyester and spandex, are commonly used for their durability and flexibility. The market caters to various segments, including mass athleisure, luxury fashion, and streetwear athleisure. Comfort and style remain key selling points, with major brands leading the way. Lifestyle diseases and the growing popularity of yoga and fitness among women have fueled sales of yoga clothing in this sector. Offline channels, customized apparel, and professional guidance continue to coexist with digital innovation and celebrity collaborations. The rapid globalization of the athleisure market has led to an influx of brands and increased competition. Supply chain optimization and influencer marketing are essential strategies for brands to stay competitive. Triathlon and other high-performance sports have further expanded the market's reach. Overall, the athleisure market continues to evolve, offering consumers a wide range of options that cater to their active lifestyles and personal preferences.

Athleisure Market Dynamics

The market caters to the young population's health consciousness and desire for fashionable, comfortable clothes. This market encompasses a wide range of activewear products, including those used in yoga landscapes such as yoga studios, gyms, and health clubs. With lockdown measures in place, online platforms have become essential for customer satisfaction. Brands strive for differentiation and innovation in designs, often utilizing synthetic fibers for tailored gear that offers both comfort and style. The mass athleisure market includes athletic casual clothing, while luxury fashion and streetwear athleisure cater to niche markets. Copyrights and substitutes are crucial aspects of brand identity in this industry, with companies continually seeking to improve their supply chain to meet the ever-growing demand. The athleisure market's focus on wellness and comfort has driven to the forefront of the fashion industry. Our researchers analyzed the market research and growth data with 2023  as the base year, along with the key athleisure market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage. 

Key Market Driver

Athleisure market growth is being significantly driven by the increasing prominence of online shopping. The trend of online retailing, particularly in developing countries, is expected to significantly boost the sales of athleisure through this channel during the forecast period. This is more evident in countries such as the US, the UK, Japan, and India, where athleisure wear manufacturers such as Nike and Adidas are increasingly shifting to online distribution and sale of their products. Strong e-commerce activities across regions are being fueled by the growing penetration of the internet. Additionally, e-commerce platforms provide personalized shopping assistance and recommendations to customers.

Moreover, the online distribution channel enables vendors to offer substantial discounts directly to customers as it eliminates the costs associated with operating physical stores, employing sales personnel, and physical merchandising. As a result, the online segment is expected to witness a year-over-year growth rate during the forecast period.

Key Market Trends

One of the major trends in the industry is the increasing popularity of denim athleisure. This trend has prompted several denim manufacturers to incorporate luxury athleisure designs into their products. For example, Levi Strauss has recently launched a new line of stretch jeans and set up a research lab to explore new ways to produce stretchy pants. Many other luxury fitness wear denim manufacturers have followed suit, leading to numerous collaborations and partnerships.

To produce stretchy versions of traditional jeans, many manufacturers have adopted the concept of using elastane and lycra materials. Companies offer jeans with different levels of stretch according to the customer's preferences. Thus, the growing popularity of denim athleisure is expected to drive athleisure market growth and trends during the forecast period.

Key Market Challenge

Increasing competition from the unorganized sector is the major challenge impeding Athleisure market growth. The increased presence of local and unorganized vendors hampers the growth of the market. Local and unorganized vendors have become popular because of their competitive pricing. Cost-effective products offered by local and unorganized vendors have hampered revenue generated by major vendors. Local vendors are also occupying the shelf area of athleisure brands in supermarkets. Owing to the lack of brand loyalty, customers switch from one brand to another.

The market is highly fragmented because of the presence of several local, regional, and international vendors. This characteristic may impede the market growth. Low entry barriers for prospective players enhance the bargaining power of buyers. Market vendors range from multinational companies that offer an array of products on a global scale to small and medium-sized unorganized entities that focus on a single product line. Currently, intense price competition from local and unorganized vendors is a major challenge that will hinder athleisure market growth during the forecast period.

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Key Companies & Market Insights

Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.

Nike Inc. - The company offers athleisure products such as pants, shorts, t-shirts as its key offering. 

The athleisure market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Adidas AG, ALALA, ALO LLC, American Eagle Outfitters Inc, Carbon38 Inc., Columbia Sportswear Co., EYSOM LLC, The Gap Inc., H and M Hennes and Mauritz GBC AB, lululemon athletica Inc., Michi Design Inc., New Balance Athletics Inc., Nike Inc., Outdoor Voices Inc., P.E Nation International, PUMA SE, Rhone Apparel Inc, Sweaty Betty Ltd., Under Armour Inc., and VF Corp.

Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market has gained significant traction in recent years, with activewear becoming a staple in consumers' wardrobes. This trend is driven by the increasing preference for comfort and convenience in daily life. Athleisure is no longer limited to gym sessions or workouts; it is now a lifestyle choice. The versatility of athleisure apparel makes it suitable for various activities, from work to play. The market caters to different consumer segments, including men, women, and children. The market offers a wide range of products, including leggings, sports bras, tank tops, shorts, and sneakers. The materials used in athleisure clothing are lightweight, breathable, and moisture-wicking, making them ideal for active lifestyles. The athleisure market is expected to grow at a steady pace due to the increasing awareness of health and fitness.

Additionally, the market is witnessing innovation in technology, with the introduction of smart clothing and wearable technology. These advancements are expected to further fuel the growth of the market. Athleisure clothing is available in various price points, catering to different budgets. The market is competitive, with numerous players vying for market share. Brands are focusing on offering unique designs, innovative technology, and sustainable materials to differentiate themselves in the market. In conclusion, the athleisure market is a growing and dynamic industry, driven by changing consumer preferences and lifestyle trends. The market offers a wide range of products, catering to different consumer segments and budgets. The future of the athleisure market looks promising, with innovation and technology playing a significant role in its growth.

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What are the Key Data Covered in this Athleisure Market Market Research Report?

• CAGR of the market forecast during the forecast period
• Detailed information on factors that will drive the growth of the market  between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market trends and changes in consumer behavior
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough market analysis and report of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of athleisure market companies

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