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The APAC beer market size is projected to increase by USD 61 billion at a CAGR of 4.4% between 2023 and 2028. The evolving landscape of consumer preferences is significantly influenced by the growing demand from Millennials, who increasingly prioritize health, sustainability, and unique experiences over traditional products. This demographic shift is driving companies to innovate and diversify their offerings. As one of the largest demographic segments in the region, millennials exhibit a growing preference for a diverse range of alcoholic beverages, with beer being a prominent choice. Concurrently, the beverage industry is witnessing a surge in mergers and acquisitions, as businesses seek to expand their market share and enhance competitive advantages. Additionally, the prevalence of pubbing, nightlife activities, and social gatherings among millennials contributes significantly to increased beer consumption. However, this growth trajectory is not without its challenges. Heightened campaigns against alcohol consumption are posing significant obstacles, as public health initiatives raise awareness about the risks associated with excessive drinking. This combination of rising consumer demand, strategic business consolidation, and public health advocacy shapes a complex environment for companies navigating the beverage market today.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Packaging
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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