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The behavioral biometric market size is projected to increase by USD 14.33 billion, at a CAGR of 26.65% between 2023 and 2028. The expansion rate of the market depends on several factors, including the increasing cybersecurity concerns, the stringent data protection regulations and compliance mandates, and the shift toward digital channels and online transactions.
The market growth and forecasting report includes key player's detailed analyses of the competitive landscape of the market and information about 20 market companies, including BIO key International Inc., Callsign Inc., Deepnet Security, Fingerprint Cards AB, Mangopay SA, Mastercard Inc., Microsoft Corp., Mitek Systems Inc., Plurilock Security Inc, Prove Identity Inc., Quest Software Inc., RELX Plc, SecureAuth Corp., ThreatMark, TypingDNA, Veridium IP Ltd., XTN Cognitive Security Srl, and Zighra Inc. . Additionally, BioCatch Ltd. company offers behavioral biometric solutions that analyzes a users digital physical and cognitive behavior to distinguish between cybercriminal activity and legitimate customers, identifying fraud and identity theft.
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Increasing cybersecurity concerns is the key factor driving the market. The global increase in cyber risks and fraud incidences is driving the adoption of behavioral biometrics as a means of improving security. As traditional authentication systems become vulnerable to sophisticated attacks, corporations are turning to behavioral biometrics to strengthen their defenses. Furthermore, continually investigating these behavioral characteristics, adds an additional layer of security to traditional approaches such as passwords.
Additionally, the growing use highlights a paradigm shift toward dynamic and adaptive security solutions, in which organizations prefer staying ahead of developing cyber threats by utilizing innovative technologies to protect sensitive data and ensure strong identity verification. Hence, the increasing cybersecurity concerns will increase the adoption of such biometrics, which, in turn, will drive the market during the forecast period.
Combining multiple biometric modalities is one of the primary market trends. The concept of merging various biometric modalities, including both behavioral and physiological aspects, is gaining traction. This approach tries to enhance authentication robustness by combining many factors into a multi-layered security approach. Physiological biometrics, such as fingerprint or facial identification, can be used in conjunction with behavioral biometrics, such as keystroke dynamics and mouse movement patterns.
Thus, multi-modal authentication not only boosts security but also improves user experience by ensuring a smooth and comprehensive verification procedure. This tendency is consistent with the industry's goal of increased security measures while maintaining user convenience. Hence, the trend of combining multiple biometric modalities, such as behavioral and physiological biometrics, is expected to increase the adoption. This, in turn, will drive the market during the forecast period.
The increasing misuse of personal information is a challenge that affects the market. The rising attention to data privacy and the potential misuse of personal information creates significant challenges to the market. As these technologies become more widely used, concerns arise about the gathering and storage of sensitive user behavioral data. The rigorous analysis of data privacy legislation, such as the General Data Protection Regulation (GDPR) in Europe or the Central Consumer Protection Authority (CCPA) in California, has created a difficult picture for firms wishing to apply such biometrics.
Additionally, striking a balance between strong security measures and protecting user privacy becomes critical. To navigate this challenge, industry stakeholders must adhere to strict privacy rules, use strong encryption approaches, and actively engage in transparent communication to develop confidence and enable the responsible implementation of such solutions. Thus such factors will impede the market during the forecast period.
The market share by the government segment will be significant during the forecast period. The government sector is a prevalent end-user in the market. The increased emphasis on improving security measures, border control, and public safety pushes the adoption by various government entities. Governments around the world are using to authenticate citizens, secure public services, and combat identity fraud.
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The government segment showed a gradual increase in the market share of USD 1.36 billion in 2018. Additionally, governments around the world are investing in advanced technology and launching regulatory initiatives to accelerate development. As countries prioritize increasing cybersecurity and protecting sensitive information, the government sector's use is expected to grow, making it a key end-user segment in the market in focus. This, in turn, will drive the market during the forecast period.
Voice recognition is developing as a leading technology in the market, helping to drive across all sectors. The technique uses different voice patterns for user identification and authentication, which improves security safeguards. Moreover, voice recognition systems have become more accurate and adaptable as deep learning and artificial intelligence have advanced. Consequently, the market scenario implies that voice recognition will have a considerable impact on the environment, owing to its effectiveness, usability, and wide range of applications across industries. Thus, such factors will drive the voice recognition technology segment, which, in turn, is expected to propel the market during the forecast period.
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North America is estimated to contribute 33% to the market during the forecast period.
Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The market in North America has experienced robust and dynamic evolution, driven by the rising demand for enhanced security solutions. The increased prevalence of cyber risks, the necessity for safe identity verification, and the widespread use of online transactions all contribute to the development of behavioral biometrics.
Furthermore, continuous advances in machine learning and artificial intelligence improve the accuracy and capability of behavioral biometric systems. As North American organizations prioritize robust security measures, the behavioral biometric market in North America is positioned for long-term development, positioning the region as a vital player in the global scene for sophisticated security technology during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market expansion and trends strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Market analysis and report of qualitative and quantitative examination of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report forecasts the market by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018-2028
The market is witnessing significant growth, driven by the surge in online transactions and the need to combat fraudulent activities. With the rise of digital authentication, organizations are adopting a multi-layered security approach to safeguard sensitive data. Financial institutions and other sectors such as Internet of Things (IoT) and smartphones are increasingly integrating behavioral biometrics into their security systems and mobile applications to enhance data privacy and mitigate risks. Further, machine Learning (ML) and Artificial Intelligence (AI) play crucial roles in enabling advanced account takeover fraud prevention methods, especially amid the COVID-19 pandemic. The demand for hygienic authentication systems has surged, leading to the adoption of cloud-based applications and government initiatives to bolster cybersecurity.
Furthermore, industries such as BFSI, IT & telecom, and retail & e-commerce are leveraging behavioral biometrics to improve customer experiences while ensuring compliance with regulations. Technological advancements continue to enhance identity proofing and continuous authentication, enabling more effective fraud detection and prevention. Besides, both on-premise and cloud deployment options cater to the needs of large enterprises and small & medium enterprises across various sectors, including healthcare and government and defense. Personal traits such as keystroke dynamics, gait analysis, signature analysis, and voice recognition contribute to the robustness of behavioral biometrics solutions, consisting of software components and service components designed for comprehensive risk and compliance management.
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Behavioral Biometric Market Scope |
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Report Coverage |
Details |
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Page number |
165 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 26.65% |
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Market Growth 2024-2028 |
USD 14.33 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
25.87 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 33% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
BIO key International Inc., BioCatch Ltd., Callsign Inc., Deepnet Security, Fingerprint Cards AB, International Business Machines Corp., Mangopay SA, Mastercard Inc., Microsoft Corp., Mitek Systems Inc., Plurilock Security Inc, Prove Identity Inc., Quest Software Inc., RELX Plc, SecureAuth Corp., ThreatMark, TypingDNA, Veridium IP Ltd., XTN Cognitive Security Srl, and Zighra Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition research for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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