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The berries market size is forecast to increase by USD 12.7 billion at a CAGR of 6.2% between 2024 and 2029.
The berries industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
The food and beverages segment is estimated to witness significant growth during the forecast period. Berries, including blackberries, blueberries, cherries, gooseberries, kiwi, raspberries, and strawberries, are popular fruits widely used in various food applications such as snacks, ice creams, yogurts, jams, and beverages. These superfruits offer numerous health benefits due to their high nutritional value and unique phytonutrient content. They are rich in antioxidants like flavonoids, carotenoid pigments, and polyphenols, as well as enzymes and metabolites. The rising health consciousness among consumers is driving the demand for healthier food options, and berries, with their high nutritional value, are a popular choice. The increasing trend of incorporating berries into ice cream is also contributing to the growth of the food and beverages segment.
Moreover, these fruits are naturally rich in dietary fibers, vitamins, minerals, and bioactive components, making them an excellent source of antioxidants that help combat oxygen free radicals and chronic diseases like cardiovascular diseases and cancer. The production of berries involves machine harvests, and while conventional farming practices may involve synthetic additives, pesticides, chemical fertilizers, dyes, industrial solvents, irradiation, and genetic engineering, there is a growing demand for organic berries to meet the increasing consumer preference for natural and healthier food options.
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The food and beverages segment was valued at USD 21.95 billion in 2019 and showed a gradual increase during the forecast period.
Europe is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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In Europe, the health-consciousness trend is driving the demand for nutrient-rich fruits, particularly berries. Superfruits like raspberries, blueberries, strawberries, blackberries, and cranberries are gaining popularity due to their high antioxidant properties, fiber content, and vitamin and mineral profiles. Europe is a significant producer of these fruits, with major contributors being Spain, France, and Italy. The increasing preference for healthier food options has led to a growth in new product launches, with manufacturers incorporating berries into various food categories such as breakfast cereals, baked goods, beverages, and more. Consumers can find these berries in various forms, including fresh, frozen, dried, organic, and processed into jams, preserves, cakes, pies, and juices.
Moreover, the nutritional benefits of berries, including their antioxidant properties, fibers, vitamins (C and K), manganese, and various bioactive components like flavonoids, carotenoids, polyphenols, and phytochemicals, make them an essential ingredient in many foods and beverages. Despite the increasing demand, production costs remain a significant challenge for profitability. Retail stores stock these fruits throughout the growing seasons, making them readily available year-round. The health benefits of berries extend beyond taste, as they have been linked to reducing the risk of chronic diseases such as cardiovascular diseases and cancer.
Our berries market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The berries market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the berries market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, berries market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.
AGRANA Beteiligungs AG:- The company's offerings include fresh berries, frozen berries, purees, and coulis.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market encompasses a wide range of nutrient-dense fruits, including raspberries, blueberries, strawberries, blackberries, cranberries, and others. These fruits are prized for their rich flavors, vibrant colors, and health benefits. The horticulture industry has seen a significant growth in demand for these fruits due to their association with various health consciousness trends. Berries are naturally rich in essential vitamins, minerals, and phytochemicals. For instance, they are a significant source of Vitamin C, Vitamin K, manganese, and dietary fibers. They also contain various bioactive components, such as flavonoids, carotenoids, polyphenols, and phytochemicals, which contribute to their antioxidant properties. These antioxidants help neutralize oxygen free radicals, which are known to contribute to chronic diseases, including cardiovascular diseases and cancer.
The health benefits of berries have led to their increasing use in various food and beverage applications. They are commonly used in jams, preserves, cakes, pies, and desserts. Berries are also used In the production of syrups, juices, and other ready-to-eat and ready-to-drink products. Energy drinks and functional foods are also incorporating berries to cater to consumers' growing demand for healthier options. The market has seen a shift towards organic production in recent years. Moreover, consumers are increasingly conscious of the potential health risks associated with synthetic additives, pesticides, chemical fertilizers, dyes, industrial solvents, irradiation, and genetic engineering. Organic berries are produced without the use of synthetic inputs and are free from any synthetic additives or processing agents. Despite the benefits of organic production, conventional berry production remains a significant contributor to the market.
The production costs of organic berries are generally higher due to the lack of synthetic inputs, making them less profitable for some growers. However, the demand for organic berries is growing, and retail stores are increasingly stocking organic options to cater to this trend. The growing seasons for different berries vary, with strawberries and raspberries typically being harvested In the spring and summer, while blueberries and blackberries are harvested In the late summer and fall. Furthermore, cranberries are typically harvested In the fall and are often used In the production of sauces and cranberry juice. The market is dynamic, with various factors influencing its growth and profitability. These factors include production costs, profitability, retail stores, and consumer trends. The market is expected to continue growing as consumers seek out healthier food options and as the horticulture industry continues to innovate and develop new applications for these nutrient-dense fruits. In summary, the market is a significant and growing sector of the horticulture industry. These fruits are prized for their rich flavors, vibrant colors, and health benefits, and are used in various food and beverage applications.
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Berries Market Scope |
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Report Coverage |
Details |
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Page number |
205 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.2% |
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Market growth 2025-2029 |
USD 12.7 billion |
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Market structure |
Fragmented |
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YoY growth 2024-2025(%) |
6.1 |
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Key countries |
US, UK, Germany, France, China, Japan, Chile, South Korea, Poland, and Mexico |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Application
9 Market Segmentation by Type
10 Market Segmentation by Nature
11 Customer Landscape
12 Geographic Landscape
13 Drivers, Challenges, and Opportunity/Restraints
14 Competitive Landscape
15 Competitive Analysis
16 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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