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The body masks market size is estimated to grow by USD 276 million, at a CAGR of 11.43% between 2023 and 2028. The burgeoning wellness industry is fueling demand for professional body masks, while there's a notable increase in product offerings tailored to distinct skin concerns and types. Innovation and portfolio extension in the realm of body masks are also driving market growth. This confluence of factors underscores a broader trend toward personalized skincare and holistic well-being. As consumers prioritize self-care and seek solutions for specific skin issues, the demand for professional-grade body masks tailored to individual needs escalates. Moreover, the expansion of product offerings catering to various skin concerns and types reflects a commitment to inclusivity and effectiveness in addressing diverse skincare needs. Furthermore, continuous innovation and portfolio expansion in body masks signifies a dedication to staying ahead of market trends and meeting evolving consumer preferences. As the wellness industry continues to flourish, these dynamics are poised to shape the future of skincare, offering innovative solutions for holistic self-care practices. Our report examines historic data from 2018 - 2022, besides analyzing the current market scenario.
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In the beauty industry, the commercialization of skincare extends to body masks, addressing concerns like aging, wrinkles, and dryness. Offering mental relaxation, they're a staple in the wellness industry and favored by salons, spas, and K-Beauty brands. These masks promote healthy skin for both faces and bodies, endorsed on social media for their effectiveness. With a focus on self-grooming and hydration, they incorporate natural materials, polymers, and silicones. Available in specialty stores with curated selections, users can test products tailored to their skincare routines and body types, catering to diverse preferences for a rejuvenated and radiant appearance.
The increase in product offerings specific to distinct skin concerns and skin types is driving growth in the market. The manufacturers of body skincare products such as body masks continually focus on increasing their product offerings per different skin concerns and skin types. Clay, gel, and cream masks as well as setting masks are some of the different types of body masks.
Further, the body masks have their own benefits as per distinct skin concerns and skin types. Products to tackle skin problems in the body are also available. Therefore, increasing product offerings in the body masks category can lead to a rise in volume sales and propel the global body masks market during the forecast period.
The rise in demand for organic and natural body masks is a key trend in the market. Demand for organic and natural skin care products which include body masks and peels is gradually increasing in the global market, growing as a trend. This is primarily due to health awareness and different concerns like skin irritations, skin allergies, dark marks, pigmentation, and acne.
Moreover, organic products also bring in variation to the existing product line. There is a demand for skin care products, such as body masks not containing synthetic ingredients, driven by these factors. The rise in demand for organic and natural body masks is expected to fuel the growth of the global body mask market during the forecast period.
Homemade solutions at a lower cost are a major challenge in the market. Low-cost ingredients, which are readily available in retail outlets, are required for these solutions. The knowledge of the benefits of homemade body masks, often gained from the Internet, has increased. The DIY trend has garnered traction over the years among women as they often use different methods of making body masks.
However, this practice is having an adverse effect on the development of manufacturers of skin care products that are developed for professional use. Thus, homemade solutions at lower cost can hamper the growth of the global body mask market during the forecast period.
The natural segment is estimated to witness significant growth during the forecast period. The natural body masks are made up of natural ingredients, such as clay, avocado, and aloe vera. Natural beauty and cosmetic products can be used to reduce acne, rosacea, ectopic dermatitis, and chronic inflammatory conditions in all skin types. Concerns about the above skin problems are the key factors driving the market growth.
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The natural segment was the largest segment and was valued at USD 179.10 million in 2018. Health-conscious customers want natural skin care products, which are composed of fewer synthetic chemicals that do not cause adverse health effects., such as skin allergies, skin irritation, and skin cancer. Therefore, the factors are likely to have a positive effect on the sale of natural body masks, thereby driving the growth of the global body masks market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast years. China, Japan, and India are the major revenue contributors in this region. China and Japan accounted for more than half of the body masks market in APAC. The rising disposable income and household final consumption expenditure per capita among consumers have triggered market growth. Moreover, the demand for body care products, such as hair masks, is also increasing due to concerns related to health and well-being. Women are the largest end-users of body masks. An increase in urban growth and high population density, coupled with the rising demand for personal grooming products, is expected to drive the regional body masks market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Alma K ltd., Amorepacific Corp., Aztec Secret Health and Beauty LTD., Casmara Cosmetics SA, Crown Laboratories Inc., Daejong Medical Co Ltd., HATCH Collection LLC, Johnson and Johnson Services Inc., Kahina Giving Beauty, Karuna Skin LLC, KOREAN COSMETIC STAR, Lotus Herbals Color Cosmetics, Lush Retail Ltd., Nails.INC Ltd., Nannette de Gaspe Beaute Inc., Serenite Professional, Skin Laundry Holdings LLC, Spatz Cosmeceutical Inc., and True Botanicals Inc.
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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Salons and spas cater to the growing demand for body masks, especially among Millennials seeking respite from pollution and hectic work schedules. Brands like mCaffeine and Kanebo offer diverse options, from sheet masks to clay masks, embodying the essence of the renowned K-Beauty Brand. With benefits like exfoliation and firming, these masks align with the self-care and wellness trends, providing a luxurious experience and indulgent experience amid fast-paced lifestyles and stressful lifestyles. Emphasizing both physical well-being and mental well-being, they are crafted from natural ingredients to counter synthetic materials. Available in curated selection, body masks are at the forefront of the self-care movements and wellness movements, offering a holistic approach to personal care.
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Market Scope |
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Report Coverage |
Details |
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Page number |
159 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.43% |
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Market Growth 2024-2028 |
USD 276 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
9.97 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 38% |
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Key countries |
US, China, India, Germany, and South Korea |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
ALLMASK, Alma K ltd., Amorepacific Corp., Aztec Secret Health and Beauty LTD., Casmara Cosmetics SA, Crown Laboratories Inc., Daejong Medical Co Ltd., HATCH Collection LLC, Johnson and Johnson Services Inc., Kahina Giving Beauty, Karuna Skin LLC, KOREAN COSMETIC STAR, Lotus Herbals Color Cosmetics, Lush Retail Ltd., Nails.INC Ltd., Nannette de Gaspe Beaute Inc., Serenite Professional, Skin Laundry Holdings LLC, Spatz Cosmeceutical Inc., and True Botanicals Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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