Enjoy complimentary customisation on priority with our Enterprise License!
The bra market size is forecast to increase by USD 19.04 billion at a CAGR of 7.78% between 2023 and 2028. The market caters to the intimate clothing needs of women, transforming this essential undergarment into a fashion accessory that reflects personal style. With an increasing number of women prioritizing comfort and customization, competitors are focusing on providing consumer-oriented bras based on specific breast sizes and shapes. Moreover, the influence of celebrities and fashion influencers on consumer preferences is driving market growth. The rise in demand for eco-friendly fabrics and sustainable production methods is another significant trend. However, the market faces challenges such as the increasing prevalence of counterfeit bras in the market, which undermines brand reputation and consumer trust. To stay competitive, companies must prioritize customer service and product quality while adopting innovative marketing strategies. This market analysis report delves into these trends and challenges, providing insights into the future growth prospects of the market.
The women's intimate clothing market is witnessing significant growth, driven by various factors. One of the notable trends is the increasing popularity of stick-on bras, which offer flexibility and convenience for women. These bras, also known as adhesive or self-adhesive bras, provide a solution for women seeking support without the traditional hooks and straps. Another trend in the market is the influence of celebrities and social media influencers on consumer preferences. Their endorsements of form-fitting bras and backless tops have led to an increase in demand for these styles.
Furthermore, the bras offer a sleek, seamless appearance, making them ideal for various occasions, from work to play. Working women are another key demographic in the market. They require bras that offer comfort and support throughout the day. Padded bras and convertible bras are popular choices due to their ability to provide shape and lift, while also offering adjustability for a customized fit. Sports bras and nursing bras are essential categories within the market. Sports bras offer support and comfort during physical activities, while nursing bras cater to the unique needs of breastfeeding mothers. Both types of bras have evolved to incorporate advanced technologies, such as moisture-wicking fabrics and seamless structures, ensuring optimal comfort and functionality.
The market for intimate clothing is also witnessing a shift towards eco-friendly fabrics and sustainable materials. Organic cotton, recycled fibers, and bamboo fabric are gaining popularity due to their environmental benefits and soft, breathable textures. Specialist retailers and online stores are increasingly offering a wide range of intimate clothing made from these fabric choices. In conclusion, the women's intimate clothing market is experiencing growth due to various trends, including the rise of stick-on bras, the influence of celebrities and influencers, the demand from working women, and the shift towards eco-friendly fabrics and sustainable materials. These trends are shaping the market and providing consumers with a diverse range of options to meet their unique needs and preferences.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The t-shirt bra segment is estimated to witness significant growth during the forecast period. T-shirt bras, also known as seamless or molded bras, are popular choices for women due to their sleek design and ability to provide proper support and lift. These bras feature smooth cups and a seamless construction, making them perfect for wearing under tight-fitting clothing such as t-shirts. One of the key attributes of t-shirt bras is their padding, which provides a subtle shape and adequate coverage without revealing any lines. Moreover, these bras are made using sustainable materials, such as organic cotton, recycled fibers, bamboo fabric, and advanced fabric technology. These breathable textiles ensure comfort and durability, while seamless structures prevent any visible seams.
Additionally, moisture-wicking fabrics keep the wearer cool and dry, making these bras an excellent option for everyday wear. Several sustainable brands offer high-quality t-shirt bras that prioritize eco-friendly production methods and ethical labor practices. By investing in these bras, consumers can support sustainable fashion while enjoying the benefits of a well-fitting and comfortable undergarment. Whether you're looking for a basic t-shirt bra or a more intricate design, there are various styles and patterns available to suit different body types.
Get a glance at the market share of various segments Request Free Sample
The T-shirt bra segment accounted for USD 12.57 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market share of various regions Request Free Sample
In the North American market, the growing trend towards high fashion and the recovery of the economy post-pandemic have driven the demand for bras. The US is the leading country in the region's market, with significant demand also present in Canada and Mexico. However, competition from private labels poses a challenge to market players, impacting their profitability. The presence of a substantial working population, particularly in the US and Canada, significantly contributes to the market's expansion. Online sales of delicately crafted bras made from materials like satin and polyester, as well as stick-on bras, have seen an increase in recent times.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Competitors focus on providing consumer-oriented bras based on specific needs is the key driver of the market. The market for intimate apparel, specifically bras, continues to thrive in the US due to the fusion of style and functionality. Key industry players consistently introduce stylish designs to cater to diverse consumer preferences. Comfort and comfortability are paramount considerations in the selection process for many consumers. The rising popularity of stick-on bras and form-fitting bras, particularly for backless tops, attests to this trend. Moreover, the demand for padded bras, which offer enhanced support and shape, is on the rise. Notably, plus-sized women constitute a significant consumer base, with the US being the largest market for plus-sized intimate apparel.
Moreover, to tap into this demographic, competitors are employing plus-size models for endorsements. Innovation is at the forefront of the industry, with competitors focusing on creating consumer-oriented products tailored to specific needs. Minimizer bras, for instance, are gaining traction due to their ability to create a smooth silhouette and provide a foundation for other clothes. Overall, the US market for intimate apparel, particularly bras, is poised for continued growth, driven by evolving consumer preferences and competitive innovation.
Increasing focus on customer service by companies is the upcoming trend in the market. In the realm of women's fashion, undergarments, specifically bras, have evolved into more than just functional items. They have become fashion accessories that express personal style and enhance comfort. Leading brands are striving to enhance consumer experiences by improving services and introducing new product offerings. Intimate apparel retailers, including those specializing in bras, create inviting atmospheres with vibrant wall colors, expansive fitting rooms, and attentive staff. These amenities, such as air conditioning, proper lighting, large mirrors, wall hangers, and comfortable seating areas, encourage repeat business. Innovative start-ups have entered the marketplace, offering differentiators like extensive size ranges, customized fittings, advanced sizing technology, subscription services, and stylish designs that prioritize comfort.
Furthermore, celebrities and influencers have also contributed to the growing popularity of bras as fashion statements. Eco-friendly fabrics are increasingly being used to cater to the growing demand for sustainable fashion.
Rise in demand for and sales of counterfeit bras is a key challenge affecting the market growth. The demand for bras, including Sports bras, Nursing bras, Convertible bras, Strapless bras, and Backless bras, in the US market is on the rise. Online retail stores have made shopping for innerwear more convenient than ever before. However, a concerning issue is the increasing availability of counterfeit bras. These unauthorized replicas of popular brands are often produced using inferior materials and methods. Several factors contribute to the growing popularity of counterfeit bras. Their affordability is a significant draw, as authentic branded bras can be costly. Additionally, the influence of social media and ease of online shopping have made it simple for consumers to access counterfeit products.
Moreover, despite their lower prices, counterfeit bras can pose risks to consumers. Their substandard quality may lead to discomfort, poor fit, and even health issues. It is essential for consumers to be aware of the potential risks and ensure they are purchasing authentic innerwear from reputable sources.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Anita Dr. Helbig GmbH - The company offers different types of bras such as underwire bras and sports bras.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Women's innerwear, specifically bras, have evolved into more than just undergarments. They have become fashion accessories that enhance personal style and comfort. Stylish designs, from padded to form-fitting, cater to various preferences and needs. Celebrities and influencers' endorsements add allure to these garments, making them desirable. Comfortable dressing is a priority for working women, leading to the popularity of convertible, strapless, and backless bras. Bras have expanded to accommodate active lifestyles, with sports and nursing bras offering compression support and moisture-wicking fabrics. Bras come in various materials like cotton, chiffon, silk, and eco-friendly fabrics such as organic cotton, recycled fibers, bamboo fabric, and those with fabric technology for breathability and seamless structures.
Online retail stores and shopping have made it convenient for women to purchase these intimate clothing items. The athleisure trend and active lifestyles have influenced the market, with specialist retailers offering a wide range of bras for different activities. Sustainable brands focus on using sustainable materials and fabric choices. Bras are no longer just undergarments; they are an essential part of women's wardrobes, reflecting their personal style and comfort. The bra market is evolving rapidly, driven by celebrity endorsements and innovative designs. From the classic brassiere to the versatile convertible bra, options abound. Consumers are increasingly drawn to styles like the strapless bra and backless bra, catering to diverse fashion needs. The demand for multi-way bras and adhesive bras is rising, particularly in hypermarkets and supermarkets, alongside specialty stores that focus on fit and comfort. Cotton fabric remains a favorite for its breathability, while multi-brand specialty stores offer various styles to suit different breast sizes. Fashion trends from Vogue designs highlight the importance of cleavage and style, ensuring every woman finds her perfect fit in a delicate brassiere.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
172 |
|
Base year |
2023 |
|
Historic period |
2018-2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 7.78% |
|
Market growth 2024-2028 |
USD 19.04 billion |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
7.17 |
|
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
|
Performing market contribution |
North America at 35% |
|
Key countries |
US, Canada, China, Germany, and UK |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Anita Dr. Helbig GmbH, CALIDA HOLDING AG, Chantelle Lingerie Inc., Cosmo Lady China Holdings Co. Ltd., Fashion Nova LLC, GLOBAL INTIMATES LLC, Hanesbrands Inc., Hennes and Mauritz AB, Hunkemoller B.V., Jockey International Inc., Marks and Spencer Group plc, MAS Holdings Pvt. Ltd., Nike Inc., Nordstrom Inc., PVH Corp., Triumph Intertrade AG, UNIQLO India Pvt. Ltd., Victorias Secret and Co., Wacoal Holdings Corp., and Wolf Lingerie SAS |
|
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
|
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
