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The canned meat market size is forecast to increase by USD 4.23 billion at a CAGR of 4.4% between 2023 and 2028. The market is experiencing significant growth due to the increasing consumption of processed meat and the popularity of ready-to-eat (RTE) products. Health-conscious consumers are turning to canned meat as a source of protein-rich foods, recognizing their nutritional benefits. Additionally, the frozen food sector is expanding, driven by advancements in cold chain logistics, which ensure the freshness and safety of frozen products, including seafood like lobster. However, concerns over food stabilizers and additives in canned meat may hinder market growth. Meanwhile, the rising demand for high-quality frozen seafood, including lobster, presents new opportunities for growth in the frozen food segment, as consumers seek convenient and premium options. Balancing these trends will be crucial for the industry's future development. Dietary patterns shifting towards plant-based options pose another challenge, as poultry and other canned meats compete for market share. Product recalls have also impacted consumer trust and confidence in the industry. Despite these challenges, the market is expected to continue growing, driven by the convenience and affordability of canned meat.
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The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period. The global market for canned meat, including canned seafood and processed luncheon meat, continues to expand, driven by the convenience and accessibility these products offer. While online distribution channels are gaining traction, offline distribution remains a significant segment.
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The offline segment accounted for USD 13.73 billion in 2018. Traditional retail outlets such as supermarkets, hypermarkets, and grocery stores cater to a broad consumer base, providing opportunities for immediate purchase and physical product inspection. Consumers value this tactile shopping experience and the assurance of product quality. Offline channels also facilitate impulse buying, contributing to sales growth in the canned meat market. Canned fish and other prepared-to-eat options are popular choices, reflecting increasing health awareness and the growing trend toward processed foods. Food processing companies continue to innovate, introducing new product lines and packaging options to meet evolving consumer preferences.
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Europe is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to companies is North America. The North American canned meat market is witnessing notable expansion due to shifting consumer preferences and innovative product offerings.
Furthermore, this region, comprising the United States and Canada, caters to a diverse populace that prioritizes convenience, health, and sustainability in their food selections. The demand for convenient meal solutions is on the rise, as consumers lead increasingly hectic lives. Canned meat products, with their extended shelf life and hassle-free preparation, cater effectively to this demand. Moreover, there is a burgeoning interest in health-conscious and eco-friendly food alternatives, which is shaping the market landscape. In response to these trends, the North American market has witnessed several significant advancements, reflecting broader developments within the food industry.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ayam Sarl - The company offers a variety of high-quality canned meat products such as canned sardines, canned tuna, and canned chicken.
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Market structure |
Fragmented |
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YoY growth 2023-2024 |
4.1 |
The market has been witnessing significant growth in recent years due to the increasing demand for convenient and nutritious food options. This sector caters to the needs of consumers seeking animal protein in various forms, including poultry, red meat, and fish. Animal protein is an essential component of a balanced diet, and canned meat provides a practical solution for consumers who want to incorporate it into their meals without the hassle of preparing fresh meat. Packaged and frozen food, including canned meat, have gained immense popularity due to their extended shelf life, making them a preferred choice for households and foodservice establishments. Poultry meat and canned seafood are popular choices in the market due to their versatility and health benefits. Luncheon meat and canned fish are staples in many households, providing a convenient and affordable source of protein. The food processing techniques used to produce these products ensure that they maintain their nutritional value and taste, making them a preferred choice for consumers. The convenience of online distribution channels has made it easier for consumers to access canned meat products from anywhere, regardless of their location.
Furthermore, cold storage facilities play a vital role in maintaining the quality and shelf life of these products, ensuring they reach consumers in optimal condition. Fish meats, including canned tuna, salmon, and sardines, are popular choices in the canned meat market due to their nutritional benefits and long shelf life. Processed Red meat, such as canned ham and corned beef, also have a strong presence in the market, catering to consumers who prefer the taste and texture of these products. Health awareness has become a significant factor influencing consumer preferences in the canned meat market. Obesity and other health concerns have led consumers to seek out low-fat and low-sodium options. Beef and pork, while rich in protein, can be high in saturated fat and sodium, making it essential for manufacturers to offer healthier alternatives. In conclusion, the canned meat market plays a vital role in delivering convenient and nutritious animal protein options to consumers. The sector's growth is driven by the increasing demand for packaged and frozen food, the convenience of online distribution, and the need for sustainable packaging and food labeling practices. The market caters to a diverse range of consumer preferences, from traditional meat lovers to health-conscious individuals, making it an essential component of the global food industry. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing demand for RTE products is notably driving market growth. The market experiences continuous growth due to the rising demand for animal protein in the form of convenient, packaged food solutions. With the hectic pace of contemporary lifestyles, the popularity of ready-to-eat (RTE) foods, including canned meats, has significantly increased. These products offer a quick and dependable source of protein, with their long shelf life making them an ideal choice for consumers seeking nutritious meals with minimal preparation. Canned meats, which can be consumed directly or with minimal heating, cater to the practical needs of individuals with busy schedules. The convenience factor is a significant motivator, as it aligns with the fast-paced lifestyles of modern consumers.
Furthermore, the trend towards sustainable packaging and transparent food labeling is being addressed by the canned meat industry, ensuring that health-conscious consumers can make informed decisions. The canned meat segment within the broader RTE food industry is thriving, as consumers continue to seek out practical and nutritious food solutions. Frozen food alternatives, while offering some convenience, require additional preparation time and storage space, making canned meats a more attractive option for many. Overall, the canned meat market is poised for continued growth as it addresses the evolving needs of consumers in the realm of convenient, shelf-stable protein sources. Thus, such factors are driving the growth of the market during the forecast period.
Plant-based meat gaining popularity is the key trend in the market. The market is experiencing a notable transition as consumers prioritize healthier and more sustainable food choices. This trend is influencing market dynamics, with companies introducing plant-based canned meat options to cater to the shifting preferences of consumers. Health-conscious individuals are seeking protein-rich foods that align with their values, leading to an increase in demand for plant-based alternatives to traditional canned meats.
Furthermore, these products offer nutritional benefits similar to their animal counterparts, but with the added advantage of food stabilizers that ensure a long shelf life. Plant-based canned meats provide a convenient solution for those following dietary patterns that exclude animal products, making them an attractive option for modern consumers. Established food companies and innovative startups alike are responding to this trend, introducing a variety of plant-based canned meat options to meet the growing demand. Thus, such trends will shape the growth of the market during the forecast period.
Product recalls is the major challenge that affects the growth of the market. The market faces a considerable hurdle due to product recalls, which can negatively impact consumer trust, brand reputation, and financial performance. Recalls can stem from various issues, including food safety concerns, regulatory compliance, and packaging defects. In response, companies must act swiftly and effectively to minimize the fallout. These items, sourced from Brazil, were discovered to be inadmissible for export to the US by the US Department of Agriculture's Food Safety and Inspection Service (FSIS) following a referral from the USDA's Smuggling Interdiction and Trade Compliance Program.
Furthermore, the canned meat market encompasses a wide range of products, including plant-based meat alternatives, bacon, sausage, ham, and other specialty items. Consumers increasingly turn to vegetarianism and veganism as dietary choices, leading to a growing demand for plant-based meat options in the market. Online retail channels, such as specialty stores and e-commerce platforms, have become essential distribution channels for these products. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Canned meat products have gained significant popularity in the global packaged food market due to their convenience and long shelf life. These products, which include canned bacon, sausage, ham, luncheon meat, and canned fish, provide an accessible source of animal protein for consumers. The supply chain for canned meat involves food processing, cold storage, and online distribution. Sustainable packaging and food labeling are essential considerations in the canned meat market. Health-conscious consumers are increasingly seeking out protein-rich, nutrient-dense foods, leading to a growing demand for canned meat that offers health benefits. Plant-based meat alternatives, such as tofu and tempeh, are also gaining traction in the market, catering to the needs of vegetarianism and veganism.
Furthermore, meat consumption patterns have shifted towards processed food, with canned meat providing a convenient and affordable option. Processed meat, including canned meat, has been linked to health concerns such as obesity and dietary patterns associated with increased risk of chronic diseases. However, canned meat can also offer nutritional benefits, including omega-3 unsaturated fats and essential nutrients, making it a viable option for those following a healthy diet. Store-based convenience food products are increasingly featuring high protein, low fat prepared meats to meet the growing demand from health-conscious consumers seeking quick and nutritious meal options. The canned meat market includes poultry meat, pork, beef, and fish meats, catering to diverse consumer preferences. The market is segmented into specialty stores and online retail, with urban demand driving growth in the non-store-based sector. The market is expected to continue growing due to the convenience and affordability of canned meat products.
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Market Scope |
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Report Coverage |
Details |
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Page number |
207 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.4% |
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Market growth 2024-2028 |
USD 4.23 billion |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 31% |
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Key countries |
US, Canada, China, Germany, UK, Japan, France, Italy, Australia, and Spain |
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Competitive landscape |
Leading Companies, market research and growth, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
American Tuna Inc., Ayam Sarl, Bolton Group Srl, Bumble Bee Foods LLC, Campbell Soup Co., Century Pacific Food Inc., Crown Prince Inc., Dongwon Group, Goya Foods Inc., Hormel Foods Corp., JBS SA, Keystone Meats, KING OSCAR INC., Oceans, Oscar Mayer, Smithfield Foods Inc, Thai Union Group PCL, Trident Seafoods Corp, Tyson Foods Inc., and Werling & Sons, Inc |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, AI impact on market trends, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the market forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Distribution Channel
9 Market Segmentation by Product
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
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