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Chewing Gum Market 2016-2020

  • Published: Dec 2016
  • Pages: 66
  • SKU: IRTNTR11013
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Outlook of the global chewing gum market

The global market for chewing gums is anticipated to witness moderate growth and will generate revenues of over USD 23 billion by 2020. Much of this market’s growth can be attributed to the perceived oral and dental health benefits of sugar-free chewing gums. According to the International Chewing Gum Association (ICGA), chewing sugar-free gum increases saliva production. This increase in the saliva production subsequently reduces instances of plaque formation and tooth decay significantly. Additionally, chewing gum products like nicotine gum are regarded as effective aids to quit smoking. The consumption of sugar-free chewing gum also helps clean food debris from the teeth and reduces stress.

According to this market research report, the global market for chewing gums will witness strong growth in the Americas. This region was the largest market for chewing gums during 2015 and will experience a slight decline in the demand for gums due to the populace’s growing preference for mints. Canada and the US are mature markets for gum products. However, despite the chewing gum market in the US being highly penetrated, it will continue to grow at a steady pace due to various category innovations taking place in the industry.

Competitive landscape and key vendors

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Global confectionery market summary

  • Market overview
  • Market size and forecast
  • Differentiating factors of market
  • Consumer insights
  • Market entry barriers

PART 03: Scope of the report

  • Market overview
  • Key-vendor offerings

PART 04: Market research methodology

  • Research methodology
  • Economic indicators

PART 05: Introduction

  • Key market highlights

PART 06: Market landscape

  • Global gums market
  • Global chewing gum market: Market size and forecast
  • Five forces analysis

PART 07: Market segmentation by product ingredient

  • Global chewing gum market by product ingredient
  • Global sugar-free chewing gum market
  • Global sugared chewing gum market

PART 08: Market segmentation by product category

  • Global chewing gum market by product category

PART 09: Retail format segmentation

  • Global chewing gum market by retail format
  • Hypermarkets, supermarkets, and convenience stores
  • Drugstores
  • Others (e-retailers and specialty stores)

PART 10: Geographical segmentation

  • Geographical segmentation
  • Chewing gum market in the Americas
  • Chewing gum market in APAC
  • Chewing gum market in Europe
  • Chewing gum market in MEA

PART 11: Key leading countries

  • US
  • China
  • Brazil
  • Japan

PART 12: Market drivers

  • Perceived oral and dental health benefits of sugar-free chewing gums
  • Consumer inclination toward impulse purchase
  • Product lining strategy of manufacturers
  • Innovative packaging and marketing initiatives

PART 13: Impact of drivers

PART 14: Market challenges

  • Mouth fresheners as alternatives to chewing gum
  • Environmental concerns
  • Government regulations
  • Competition from local and unorganized players

PART 15: Impact of drivers and challenges

PART 16: Market trends

  • Emergence of functional chewing gums
  • Increase in demand for chewing gums with natural ingredients
  • Flavor and product innovations
  • Growing demand for nicotine chewing gums

PART 17: Vendor landscape

  • Competitive scenario
  • Comparative analysis of key vendors
  • Lotte Confectionery (Lotte)
  • Mars (Wrigley)
  • Mondelēz International (Mondelēz)
  • Perfetti Van Melle
  • Other prominent vendors

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

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