Childrens Apparel Market in MEA 2017-2021

Overview of the children's apparel market in MEA

MEA is witnessing growing globalization and urbanization, consequently, influencing the demand for apparel inspired by the western fashion culture. Technavio's market study identifies the increasing popularity of western fashion trends to be one of the primary growth factors for the children's apparel market in MEA. Growing prevalence of social media and other digital platforms have increased the awareness of new fashion trends. Several branded retailers are offering fashionable children's apparel influenced by the increasing popularity of western fashion trends. Also, this growth will further provide growth potential to the international apparel brands. Our market research analysts estimate that the market will grow steadily at a CAGR of more than 6% by 2021.

Children's apparel retailers are adopting product concepts to differentiate their products and acquire major market share. Retailers are offering personalized and customized t-shirts, baby rompers, and others. Also, the customers can personalize the clothes by including messages and quotes, and choose between distinct colors. Several retailers are adopting the trend of customization and personalization to attain a competitive advantage and differentiate from the competitors. According to our analysts, the personalization and customization of children's apparel will be one of the key trends that will gain traction in the children apparel market in MEA during the next few years.

Competitive landscape and key vendors