Indoor LBS Market in SEA 2016-2020

Market outlook of the indoor LBS market in SEA

Technavio’s market research analyst predicts the indoor location-based services (LBS) market in SEA to grow at a profound CAGR of around 90% during the forecast period. The advent of proximity-based mobile marketing and advertising solutions is envisaged to act as the primary growth driver for this market. Proximity-based solutions not only provide relevant offers and information to customers but also help companies to track data regarding people at different venues and locations. It also assists in discovering common traffic patterns, so as to understand and analyze the consumers' buying behavior.

The rising popularity of smartphones is anticipated to drive market growth during the forecast period. The advent of mobile internet connections that provide real-time information and context-aware services by leveraging cloud technology is expected to augment customer engagement. This increase in the customers’ engagement is predicted to bolster the retailers’ sales during the forecast period.

Segmentation by industry and analysis of the indoor LBS market in SEA by product

• Retail
• Aviation
• Healthcare
• Government organizations