LBS Market in China 2016-2020

Outlook of the location-based services (LBS) market in China

Technavio’s market research analysts have predicted the location-based services (LBS) market in China will grow tremendously at a staggering CAGR of more than 46% over the forecast period. This market will be positively affected by the growing popularity of mobile commerce in the coming years. China is the largest mobile market in the world with more than 1.3 billion mobile connections and 600 million active mobile Internet users. Moreover, the use of mobile-based activities related to banking, gaming, online shopping, and LBS, and social networking are extremely popular in China. Furthermore, mobile commerce has led to the rapid growth of the mobile advertising. For instance, the Alibaba Group is expanding its e-commerce sales in other BRIC nations through AliExpress. Therefore, the adoption of location-based services in China will aid in the growth of this market in the coming years.

In this industry research report, analysts have estimated factors like an augmented demand for location-based games to spur the growth of this market in the predicted period. The easy availability of affordable smartphones has led to the growing popularity of location-based games such as Ingress and Tourality. Owing to the growing popularity of location-based games, many businesses and LBS app developers are focusing on gaming as an important sales channel. Therefore, the integration of location-based services with mobile games will impel the prospects for growth in this market until the end of 2020.

Segmentation by technology and analysis of the LBS market in China

• Outdoor LBS
• Indoor LBS