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The Chinese Takeout Market size is forecast to increase by USD 21.06 billion, at a CAGR of 6.06% between 2023 and 2028. The accelerated growth of the market is due to various factors, including the growing popularity of Chinese cuisine, increasing social media marketing promoting Chinese takeouts and rapid urbanization and busy lifestyles demanding Chinese food takeouts.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing popularity of Chinese cuisine is notably driving market growth. Globalization has facilitated the spread of Chinese cuisine to various parts of the world, exposing people to its diverse flavors and culinary traditions. As people travel more and experience different cultures, the appreciation for Chinese cuisine grows, driving the demand for takeout options over dining out even in non-Chinese communities. Furthermore, Chinese cuisine offers a wide array of dishes that cater to different tastes and preferences. They offer savory stir-fries, spicy Sichuan delicacies, and delicate dim sum. This versatility appeals to a broad audience, making Chinese takeout a popular choice for individuals and families seeking diverse and satisfying meals.
Moreover, the affordability and convenience of Chinese takeout play a significant role in its growing popularity. With busy lifestyles and increasing urbanization, consumers are drawn to the accessibility and quick service of Chinese takeout, making it a convenient option for both dine-in and delivery, which further drives the growth of the market during the forecast period
Increasing adoption of food platform-to-consumer delivery is an emerging trend shaping market growth. The market is witnessing a transformative trend with the increasing adoption of food platform-to-consumer delivery, reshaping how consumers access and enjoy their favorite Chinese dishes. Collaborations between online food delivery services and other sectors, such as Deliveroo Singapore partnering with TreeDots to reduce operating costs and food waste, are enhancing customer experiences and contributing to the market's growth.
Additionally, successful launches like GrabFood in Phnom Penh by Grab in Southeast Asia further underscore the market's expansion, offering on-demand delivery and a diverse selection of food and drink options to customers' doors. These initiatives are expected to drive sustained growth in the fast casual restaurants market during the forecast period. Fast casual restaurants, characterized by their quick service, affordable prices, and higher quality compared to traditional fast food, are increasingly leveraging delivery services like GrabFood to reach more customers effectively. As GrabFood expands its footprint in Southeast Asia, it enhances the accessibility and appeal of fast casual dining experiences, contributing to the overall growth and evolution of the market across the region.
Rising health concerns related to food service are a significant challenge hindering market growth. This is due to increasing health concerns related to food services. Consumers, driven by a growing awareness of health issues like obesity, diabetes, and heart disease, are prioritizing healthier eating habits, posing a potential threat to Chinese takeout perceived as high in sodium, MSG, and unhealthy fats. The lack of transparency in ingredient sourcing and preparation methods within the industry exacerbates health concerns, as consumers remain uncertain about the nutritional content and quality of the food.
Additionally, food service packaging, including wrap and plastic containers, introduces contamination risks, with harmful substances from packaging materials, such as PFAS-coated food wrap, potentially entering the food and causing health problems. The use of recycled paper in packaging may further contribute to contamination, containing chemicals like mineral oils, phthalates, bisphenol A, and nonylphenol, posing health risks upon consumption. These issues may lead to a reduction in demand for food delivery and takeaway services, consequently limiting the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
China Tang - The company offers Chinese takeouts such as Krab rangoon Won Tons, Lo Mein, and City Wok orange chicken.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The full service restaurants segment is estimated to witness significant growth during the forecast period. Full service restaurants within the market encompass a diverse range of dining establishments offering comprehensive dining experiences beyond mere takeout or delivery. These establishments typically feature sit-down dining with table service, where customers can enjoy a leisurely meal in a restaurant setting.
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The full service restaurants segment was the largest and was valued at USD 25.47 billion in 2018. Some full service chinese restaurants may specialize in specific regional cuisines such as Sichuan, Cantonese, or Hunan, showcasing the diverse culinary landscape of China. Additionally, these establishments may offer banquet services for special occasions and events, further enhancing their appeal to a broad spectrum of customers. Therefore, full service chinese restaurants play a vital role in the market by providing customers with a comprehensive dining experience that encompasses both traditional authenticity and modern innovation, driving the growth of the market during the forecast period.
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APAC is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The Asia Pacific (APAC) region plays a pivotal role in the market, exhibiting significant growth and driving trends within the industry. With a diverse culinary landscape and a large population accustomed to chinese cuisine, APAC countries have become key contributors to the expansion of the market. China, being the birthplace of this cuisine, naturally holds a dominant position within the APAC region and globally. Its robust domestic market, coupled with the increasing popularity of chinese cuisine abroad, has propelled its influence on the market. Additionally, countries like Japan, South Korea, Singapore, Thailand, and Malaysia have witnessed a surge in the demand for chinese takeout, driven by urbanization, changing lifestyles, and a growing preference for convenient dining options.
In addition, using a variety of tactics, including discount coupons and brand promotions, businesses are attempting to increase their share of the market. For instance, in August 2022, in India, Zomato Hyperpure Private Limited, the business-to-business (B2B) restaurant supply division of the food delivery service, acquired Hands-On Trades Private Limited, which offers storage and auxiliary services for Blinkit. Zomato has integrated Blinkit into its Zomato application to source synergies with Hyperpure, its business-to-business supplies vertically. Such acquisitions provide opportunities for regional Chinese restaurants to cater to customers in India. Therefore, the regional market will witness growth during the forecast period.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The market, within the vibrant landscape of the Chinese food and beverage industry, is witnessing notable trends and influences. The full-service restaurant segment is a key player, adapting to economic expansion and rising disposable income levels among inhabitants. Technology, embraced by digital natives, plays a pivotal role in advertising and expanding distribution outlets. The growing health consciousness, particularly in urban areas, is reflected in the preference for organic and natural ingredients. Despite food safety concerns, the market is thriving, driven by an eating-out culture and the convenience offered by quick service and full-service restaurants. As economic expansion continues and disposable income levels rise, the market in metropolitan areas is witnessing a surge in popularity.
Moreover, quick-service and full-service restaurants, leveraging technology and advertising, are at the forefront of this trend. Health consciousness and a preference for organic eateries are shaping the dining culture, with an emphasis on pesticide-free herbs and vegetables. The distribution outlets, particularly in urban settings, are adapting to these changing preferences. Despite occasional food safety concerns, the market thrives, showcasing the resilience of the Chinese food sector. The industry's response to the demand for organic and natural ingredients aligns with the cultural shift towards a healthier and more sustainable eating-out experience in Western countries. Online on-demand food delivery services play a crucial role in this transformation, facilitating convenient access to a variety of dining options while meeting the demand for quick, reliable delivery services in both urban and suburban areas.
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Chinese Takeout Market Scope |
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Report Coverage |
Details |
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Page number |
150 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.06% |
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Market Growth 2024-2028 |
USD 21.06 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.67 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 39% |
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Key countries |
US, Canada, China, India, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
China Tang, City Wok, Din Tai Fung USA., GOUBULI RESTAURANT, Gourmet Express Chinese Food, Haidhongda Catering Management Co. Ltd., Imperial Treasure Restaurant Group Pte Ltd., Lao Sze Chuan, Leeann Chin Inc., MR CHOW, Mr. Chows, MTY Food Group Inc., Nom Wah, P.F. Changs China Bistro Inc., Panda Restaurant Group Inc., Park Chinois, Pei Wei Asian Diner LLC, Sichuan Impression, Tao Group Hospitality, The East, and Xian Famous Foods |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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