US Color Cosmetics Market Size 2024-2028

The US color cosmetics market size is forecast to increase by USD 3.10 billion, at a CAGR of 4.11% between 2023 and 2028. The key factors shaping modern commerce include the rise of e-commerce, which is transforming retail dynamics by providing convenient and accessible shopping experiences. Simultaneously, there is a noticeable trend towards product premiumization, where brands enhance the perceived value of their offerings through superior quality, unique features, or exclusive branding. This strategy not only attracts discerning consumers but also allows companies to command higher prices and foster brand loyalty. Furthermore, there is a growing emphasis on product innovation, driven by technological advancements and changing consumer preferences. Companies are continually developing new products or improving existing ones to stay competitive and meet evolving market demands. These trends collectively reflect a dynamic marketplace where digital transformation, premium positioning, and innovation are pivotal strategies for success in capturing consumer interest and driving growth in the retail sector.

Market Overview 

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Market Dynamics 

In the market, various factors drive growth, including the rising demand for natural makeup and skincare products reflecting consumers' increasing focus on personal hygiene and natural ingredients. The market also benefits from trends like the popularity of masks and lip products, catering to social life and travel needs. However, challenges such as travel restrictions and fluctuating demand due to holidays and vacations pose hurdles. Balancing luxury holidays with authentic experiences, and offering accommodations that fit diverse needs, is crucial amidst evolving consumer preferences in bustling cities or quaint villas. The market continues to flourish, driven by diverse consumer needs and lifestyle trends. From makeup essentials to skincare solutions, the market caters to various aspects of personal grooming and self-expression. With an emphasis on natural ingredients and social consciousness, the demand for natural makeup and skincare products is on the rise.

Key Market Driver 

 Increasing online retailing is the key factor driving the growth of the market. The proliferation of the Internet and the increased availability of smart devices have increased consumer access to online shopping platforms. Additionally, the convenience of online shopping and enhanced security features of e-commerce platforms are driving the growth of the market.

Moreover, manufacturers and retailers have a huge market potential in this country. These advantages create favourable distribution channels for color cosmetics in the US and are expected to drive market growth during the forecast period.

Significant Market Trends

The advent of social media and celebrity endorsements is the primary trend in the market. Many consumers in the market are active on multiple social media platforms. Many consumers spend time on social networks and blogs to learn about personal and beauty care products. Nailed Blog, a nail art blog, has always dominated the online discussion forum for nail color brands. Such blogs can help expand the reach of a particular brand.

Moreover, such platforms can help to increase demand for a particular brand, educate potential customers about the brand, and identify key targets. Therefore, the strong influence of social media on consumer purchasing power is expected to increase the demand for color cosmetics in the US during the forecast period.

Major Market Challenges

Increased availability of counterfeit products is a challenge that affects the growth of the market. The market is characterized by a high volume of counterfeit products. The sale of counterfeit products affects the sales of established brands and their general brand value. Many counterfeit products are made with low-quality raw materials, which leads to low prices. Counterfeit products contain harmful ingredients such as mercury, lead, cyanide, and arsenic.

Additionally, counterfeit products are mainly distributed through online sales channels. Such counterfeit products imply competition with existing brands in terms of average price and functionality, which will negatively impact the sales of major players in the market and impede market growth during the forecast period. 

Market Segmentation

By Distribution Channel

The offline segment is estimated to witness significant growth during the forecast period. The growth of the retail industry and the establishment of a large number of retail stores have increased the sales of color cosmetics in the offline segment. These retailers offer consumers a wide range of products and the convenience of finding everything under one roof. The number of offline sales channels is increasing in the US, and this trend is expected to continue.

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The offline segment was the largest segment and was valued at USD 7.79 billion in 2018.  Consumers are increasingly purchasing a variety of color cosmetics from offline stores due to lower prices and a more comfortable shopping experience owing to the in-store atmosphere and displays. Furthermore, in the offline sales channel segment, specialty stores, wholesalers, and drugstores are the main offline retailers offering color cosmetics. Therefore, such factors will propel the market growth during the forecast period.

Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key offering- Beiersdorf AG: The company offers color cosmetics under the brand names Labello, 8X4, Tesa, Florena, and Gammon.
• Key offering- Chanel Ltd.: The company offers color cosmetics such as lez pinceaux de chanel, the nail file, jouse contraste and rouge coco flash
• Key offering- Glossier Inc.: The company offers color cosmetics such as stretch fluid foundation, stretch balm concealer, stretch face brush, and stretch face duo.

The market growth and forecasting research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Coty Inc.
• Dambiro de
• Danessa Myricks Beauty LLC
• Grande Cosmetics LLC
• HB USA Holdings Inc.f
• Johnson and Johnson
• Kao Corp.
• LOreal SA
• LVMH Moet Hennessy Louis Vuitton SE
• Natura and Co Holding SA
• Oriflame Cosmetics S.A.
• Revlon Inc.
• Shiseido Co. Ltd.
• The Estee Lauder Companies
• The Procter and Gamble Co.
• Ulta Beauty Inc.
• Unilever PLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments

• Distribution Channel Outlook 
  • Offline
  • Online

• Product Outlook 
  • Face
  • Eye
  • Lip
  • Nail

You may also interested in below market reports:

• Color Cosmetics Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, Germany, Brazil - Size and Forecast
• Cosmetic Products Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, Germany, Brazil - Size and Forecast
• Premium Cosmetics Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, Germany, Japan, UK - Size and Forecast

Market Analyst Overview 

The market is thriving amidst a landscape of digital marketing and social influence. Consumers, particularly the millennial generation, seek prestige beauty and natural products, including organic and vegan options, driving innovation in hair care and makeup. Brands leverage online channels and social influencers to reach diverse audiences, from fashion enthusiasts to Baby Boomers. In parallel, the vacation rental industry offers unique accommodations, from cozy cottages to luxurious villas, hotels, catering to travelers' diverse needs. With smart technology and sustainable amenities, property management ensures responsible choices and personalized services, enhancing the guest experience. As technology breakthroughs and strategic marketing campaigns fuel regional expansion, the market anticipates a prosperous future with increased occupancy rates and long-term success in a competitive market.

Moreover, the market is experiencing a surge in demand for both prestige and natural beauty products. With the rise of online streaming and the influence of celebrities, e-commerce channels have become key platforms for purchasing organic and vegan cosmetics sourced from natural ingredients. Innovation abounds, with plant-based hair dye and a focus on product diversity in nail, hair, and face categories. Attitude color cosmetics are gaining popularity, propelled by effective social marketing campaigns. In the lodging sector, accommodations range from rental condos to private residences, offering unique amenities like hot tubs and pools. As campaign launches drive consumer engagement, the market caters to diverse accommodation preferences, from bustling city apartments to quaint villas in rural areas, ensuring a memorable experience for all.

Further, amidst travel restrictions, consumers seek to recreate luxurious experiences through at-home pampering, emphasizing the importance of personal hygiene and self-care. The vacation rental sector offers accommodations for families and pets, providing authentic experiences in bustling cities or quaint villa. Brands focus on brand identity and offering a range of products, including masks, lip products, and fragrances, to meet the diverse preferences of consumers across different demographics and occasions.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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