US Condom Market Size 2024-2028

The US condom market size is forecast to increase by USD 664.17 million, at a CAGR of 8.02% between 2023 and 2028. Our report examines historical data from 2018-2022, besides analyzing the current market scenario. The condom market in the US is experiencing significant growth, driven by several key factors. Firstly, the ease of accessibility to condoms has increased, with their availability in various retail outlets, online platforms, and even vending machines. Secondly, consumer perspectives towards condom usage have evolved, with a growing recognition of their importance in sexual health and disease prevention. Lastly, innovative marketing strategies have played a pivotal role in boosting demand. Companies are focusing on product differentiation through various textures, flavors, and sizes, as well as targeted advertising campaigns to reach diverse consumer segments. These factors collectively contribute to the expanding market for condoms in the US.

The non-latex condom segment, comprising polyisoprene, polyurethane, lambskin, and nitrile (female) condoms, is experiencing substantial development, driven by increased availability on online platforms and heightened awareness of their potential for enhancing sexual pleasure. The presence of major companies in the polyurethane segment has attracted new players, intensifying competition. Companies are diversifying their portfolios to stay competitive, offering consumers more choices and fueling the market growth. Lambskin condoms, known for their strength, longer shelf life, and lack of latex sensitivity, are gaining popularity for providing a unique and improved sexual experience. Ansell Ltd makes a significant market contribution with a range of offerings, including condoms under its well-known brands SKYN, Blowtex, Manix, and LifeStyles.

Overview of the  Market

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Market Dynamics and Customer Landscape

The market is diverse and dynamic, catering to various demographics and needs. Condom distribution channels range from drug stores to online platforms, ensuring widespread availability. Made primarily from natural rubber, condoms come in male and female segments, addressing different preferences. With a focus on STD prevention, including HIV, testing remains crucial, especially among the youth population. Manufacturing processes prioritize material quality, ensuring effectiveness and safety. Innovations like glow-in-the-dark condoms add variety and appeal to the product market. While targeting underdeveloped countries and regions like Africa, efforts also consider specific demographics, including lesbians and baby boomers. UNAIDS statistics guide strategies, emphasizing the importance of vaccination drives and female contraceptives in combating HIV transmission.

Key Market Driver

Increasing demand for condoms owing to ease of availability is notably driving market development. Sexual wellness products such as these are being increasingly purchased in the US as there is an increase in the disposable income of people. Households under the age of 65 years witnessed a 1.4 per cent decrease in median household income in 2021, whereas households that are 65 years and older had no significant change in median income between 2021 and 2022. At the same time, the number of full-time, year-round workers increased by 3.4%, while the total number of workers increased by 1.7%. Product availability is not an issue as they are easily available in retail stores, such as Walmart and Walgreens, and e-commerce websites, such as Amazon. It have found separate store shelves at supermarkets and drugstores across the country.

Currently, it is being prominently displayed in the sexual health and wellness or personal needs sections of brick-and-mortar stores. Online stores provide a large range of options and target consumers in the age group of 18 years to 65 years. Consumers can choose their products more conveniently online compared with retail stores. This change in the retail landscape will facilitate the acceptance of these products and increase the demand from consumers. With vendors increasingly producing products in the USD 10 - USD 60 range in the US, a rise in the sales of sexual wellness products can be expected. These factors will accelerate the market during the forecast period.

Significant Market Trends

Rising awareness about polyurethane condoms is an emerging trend shaping market growth. With a sign of safe-sex practices and growing awareness levels about condoms, individuals are open to using different types of condoms, such as polyurethane condoms. The shift in attitude is apparent from the new vendors who have entered the condom market in US and are gaining in revenue even in times when the global economy is undergoing a slowdown. Changes in societal pressures and morality have changed consumer approaches toward sexual experiences, thus leading to the increased sales of these products.

Moreover, rising awareness about polyurethane condoms can be beneficial to the market as it changes the norm of using it as a sexual enhancement product rather than a contraceptive. These factors will accelerate the development of the market during the forecast period.

Major Market Challenges

Stringent standards and product recalls of condoms a significant challenges hindering market growth. Manufacturers are negatively affected by stringent government regulations that control manufacturing, distribution, marketing, and sales. These regulations vary from country to country, making it difficult for global market players to operate in international markets. Also, these are subjected to stringent regulatory policies to avoid health hazards. For instance, these are rigorously tested to ensure that they meet the standards and guidelines of the US FDA, REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals), RoHS (Restriction of Hazardous Substances Directive), and POP (persistent organic pollutants). 

Moreover, maintaining the required quality level in manufacturing leads to additional costs for manufacturers, which increases the overall manufacturing cost. Also, sometimes, vendors must recall their products if they are not meeting manufacturing standards. The increased product cost poses a challenge to manufacturers and suppliers. Such factors are expected to limit the market during the forecast period.

Market Segment

By Material

The latex condoms segment is estimated to witness significant growth during the forecast years. The latex market has been growing steadily owing to the low price and ease of availability of latex condoms. Latex condoms have been observed to be more reliable in preventing pregnancy, STDs, and STIs.

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The latex condoms segment was the largest and was valued at USD 869.65 million in 2018. According to the CDC, HPV is the most common STI in the US. As per the Centers for Disease Control (CDC), more than 1.4 million people in the US are affected by HIV. Individuals aged between 15 years to 24 years are highly prone to chlamydia and gonorrhoea when compared with people of other ages in 2019. Individuals in their early 20s have the highest reported cases of syphilis and HIV. It has a 98%-99% success rate in preventing the transmission of these diseases. They have also been proven to be 80%-98% successful in preventing pregnancies. The rising number of STDs in the US will propel the growth of the segment, which, in turn, will drive the growth of the market during the forecast period.

The growth of the non-latex condom segment is driven by the availability of products on a large scale on online platforms and awareness about their usability for increasing sexual pleasure. The change in consumer perception about polyurethane condoms as a sexual enhancement product rather than a contraceptive product and the rising awareness about polyurethane kind and its advantages over latex have helped in the growth of the segment. Further, the arrangement of urethane molecules with high density creates a smoother surface and a normal sensation with lambskin condoms. It also helps in the transition of sensation more effectively than latex condoms. These factors will propel the growth of the market during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

B PHARMA INC  - Ansell Ltd makes a significant market contribution with a range of offerings, including condoms under its well-known brands SKYN, Blowtex, Manix, and LifeStyles.

The  Market  growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including: Ansell Ltd., B PHARMA INC., Caution Wear Corp., Church and Dwight Co. Inc., Cupid Ltd., GLYDE Premium Ethical and Vegan Condoms, Grove Collaborative Inc., JIMMYJANE, Karex Berhad, LELOi AB, Mayer Laboratories Inc., Okamoto Industries Inc., Reckitt Benckiser Group Plc, Veru Inc., and AdvaCare Pharma

Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments

• Material Outlook
  • Latex condoms
  • Non-latex condoms

• Product Outlook
  • Male condoms
  • Female condoms

• Distribution Channel Outlook
  • Retail stores
  • Online stores

You may also interested in below market reports:

• Condom Market: Condom Market Analysis APAC, Europe, North America, Middle East and Africa, South America - US, China, India, Japan, UK - Size and Forecast
• Female Condoms Market: Female Condoms Market by Distribution Channel, Material and Geography - Forecast and Analysis
• Female Contraceptive Market: Female Contraceptive Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, France, Canada, Japan - Size and Forecast

Market Analyst Overview 

In the United States, the market plays a crucial role in combating sexually transmitted infections (STIs), including HIV (Human Immunodeficiency Virus). North America witnesses concerted efforts by organizations like UNAIDS (Joint United Nations Programme on HIV/AIDS), UNFPA (United Nations Population Fund), World Health Organization (WHO), Center for Disease Control and Prevention (CDC), and FDA (Food and Drug Administration) to promote safe practices and raise awareness about its usage. With a focus on public health, these entities collaborate to provide information, accessibility, and regulatory oversight. The market in the US remains a vital component of preventive healthcare strategies, contributing to the overall well-being and sexual health of the population.

The market is experiencing a significant evolution, driven by a myriad of factors and trends. Amidst the digitalization era, online marketing strategies and e-commerce platforms are revolutionizing how contraceptives, particularly condoms, are distributed and marketed. Discrete delivery services cater to the preferences of diverse consumer segments, including sex workers, youth populations, and individuals residing in rural areas. With a focus on sexual health awareness and prevention, sex education initiatives are increasingly vital, addressing topics such as HIV prevention and STI prevention. This includes comprehensive education on contraceptive use and the importance of consistent condom adoption to mitigate STD prevalence and HIV risk.

Furthermore, the market sees a growing demand for diverse product offerings, including flavored condoms and glow-in-the-dark variants, catering to varied consumer preferences. Quality remains paramount, with attention to material type, design improvements, and viral suppression technologies to ensure effective protection against viral infections and allergies. Supply chain disruptions, though challenging, prompt innovations in logistics and distribution, ensuring uninterrupted access to contraceptive products. The convergence of public health efforts, governmental initiatives such as vaccination drives, and collaborations with organizations like the UNAIDS underscore a collective commitment to promoting sexual health and reducing HIV transmission rates. Church & Dwight, a prominent player in the industry, plays a pivotal role in driving product innovation and dissemination, collaborating with stakeholders such as the France Ministry of Health to bolster HIV prevention efforts. As the market continues to evolve, a holistic approach encompassing digital media promotion, robust supply chains, and ongoing research and development is essential to meet the evolving needs of consumers and advance sexual health worldwide.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behaviour
• Growth of the market across US
• A thorough market research and growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market forecast analysis of factors that will challenge the growth of market companies

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