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The condom market size is forecast to increase by USD 6.22 billion at a CAGR of 10.62% between 2023 and 2028. The market is experiencing significant growth due to the increasing awareness of HIV/AIDS prevention and family planning. The market is witnessing a trend of product premiumization as a result of continuous product innovation and portfolio extension. Consumers are increasingly seeking sheath-shaped barriers that offer superior protection against sexual transmitted infections (STIs) and unwanted pregnancies. Young people, who are at a higher risk of STI epidemics, are becoming more conscious of their sexual health and are turning to high-quality condoms. However, consumer confidence in the market is being challenged by concerns over side effects, such as allergic reactions and decreased sensitivity.
Furthermore, to mitigate these concerns, manufacturers are focusing on producing condoms made from superior materials and improving their design to enhance user experience. The market is expected to continue its growth trajectory as long as there is a need for effective and accessible sexual health solutions.
The market is a significant segment of the healthcare products industry, with a focus on contraceptives to prevent unintended pregnancies and sexually transmitted infections (STIs), including HIV. The market is witnessing growth due to various factors, including the increasing number of STI epidemics and HIV cases, rising public awareness, and policies by governments promoting safe sex. Online platforms, including e-commerce sites and dating apps, are increasingly becoming popular channels for purchasing condoms. Social media is also playing a crucial role in promoting sex education and creating awareness about safe sex practices. The market consists of various types of condoms, including male condoms and female condoms, available in latex and non-latex materials.
Furthermore, hormonal imbalance, oral pills, and antiretroviral medicine, including antiretroviral therapy and viral suppression, are alternative methods for birth control and STI prevention. However, condoms remain a preferred choice due to their accessibility, affordability, and ease of use. Young people, especially, are the primary consumers of condoms, making up a significant market share. Governments and health organizations are taking measures to ensure the availability and affordability of condoms, particularly in developing countries, to reduce the number of unintended pregnancies and HIV cases. Despite these efforts, there is a need for continuous public awareness campaigns to encourage safe sex practices and combat the stigma surrounding the use of condoms.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period. Governments worldwide promote the use of condoms as an essential method for preventing unwanted pregnancies and sexually transmitted diseases (STDs), including HIV and STIs. The market is expected to grow steadily. This growth is attributed to increasing consumer awareness about sexual health and the availability of various types of condoms, including male and female condoms, in the market. Mass merchandisers, including specialty stores like Condomerie, play a significant role in this market.
Moreover, these merchandisers, which include brand-owned stores, multi-brand stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, and department stores, will continue to grow at a steady rate. This growth is due to the rising awareness about STDs and the availability of a wide range of condom brands in these stores. Merchandisers are expanding their offerings to include other sexual wellness categories, such as contraceptives, personal lubricants, vibrators, and sexual enhancement supplements, to cater to the diverse needs of consumers. Additionally, they are expanding their stores in local and regional markets to fuel sales through offline channels.
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The offline segment was valued at USD 5.36 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in the Asia Pacific (APAC) region is projected to experience significant growth during the forecast period. This expansion can be attributed to several factors, including increasing awareness about the importance of safe sex in preventing unwanted pregnancies and sexually transmitted diseases (STDs), such as HIV and STIs. Additionally, the availability of a diverse range of contraceptive options, including male and female condoms, caters to the varying needs and preferences of consumers. Moreover, the region's growing population and rising disposable income levels are expected to fuel the demand for condoms. The e-commerce sector's expansion in APAC is another crucial factor contributing to the market's growth.
Furthermore, key contributing countries in APAC include China, Japan, South Korea, Thailand, Malaysia, and India. Among these, China stands out as a significant market due to the high consumer spending on sexual wellness products. With China and India being the world's two most populous countries, accounting for over one-third of the global population in 2023, the demand for condoms in APAC is expected to remain strong. Governments in the region are also taking steps to promote safe sex practices and increase access to affordable condoms.
Overall, the market is expected to witness steady growth due to the increasing awareness, population growth, and favorable government initiatives.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The high growth of e-commerce platforms is the key driver of the market. The market has experienced notable expansion in recent years, with the online segment playing a pivotal role in its growth. Online platforms, including e-commerce sites and dating apps, have become increasingly popular channels for purchasing healthcare products such as condoms.
Furthermore, the advantages of online retailing, such as expanded reach and reduced inventory management costs, have contributed to the segment's growth. Although the online segment currently represents a smaller share of The market, it is projected to experience faster growth compared to the offline segment during the forecast period. Factors driving this growth include the widespread availability of Internet connectivity, the growing use of mobile Internet devices, and heightened consumer awareness regarding sexual and reproductive health.
Product premiumization due to product innovation and portfolio extension is the upcoming trend in the market. The market, a significant segment of the healthcare products industry, has experienced notable growth due to increasing consumer awareness and the rise of online platforms and e-commerce marketplaces. Dating apps and social media have also contributed to the market's expansion, as they facilitate access to condoms and other related products. companies are responding to the demand for diverse offerings by investing in research and development and introducing innovative condoms with various flavors, sizes, textures, and materials.
Furthermore, these premium condoms cater to consumers seeking enhanced sensations and improved experiences. Companies continue to differentiate themselves from competitors and cater to evolving customer preferences by regularly updating their product ranges and expanding their offerings. However, it is essential to note that hormonal imbalances and the availability of oral pills may impact the demand for condoms to some extent. Policymakers and health organizations play a crucial role in promoting safe sex practices and ensuring the availability and affordability of condoms to meet the diverse needs of consumers.
Side effects of using condoms is a key challenge affecting the market growth. The market faces challenges due to health concerns associated with the use of these healthcare products. Allergic reactions to latex condoms, such as rashes and hives, and the potential for STIs from non-latex alternatives like polyisoprene, lambskin, and nitrile condoms, pose significant risks.
Moreover, the presence of hormonal imbalances and toxic chemicals in condoms, added as flavors and lubricants, can lead to genital skin infections. These issues negatively impact sales and hinder market expansion. Online platforms, e-commerce sites, dating apps, and social media have made it easier to access condoms, but consumer education regarding potential health risks is crucial. Policymakers must address these concerns to ensure the safety and efficacy of condoms as essential healthcare products.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
B Holding Group LLC - The company offers different type of condoms under different company brands, which is used for oral, anal, and vaginal sex.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to the increasing awareness about sexually transmitted diseases (STDs), HIV/AIDS prevention, and family planning. The market for contraceptive products includes male condoms and female condoms, available in latex and non-latex materials. The market is driven by various factors such as government leadership, sex education programs, and public awareness. The rise of online platforms, e-commerce, and dating apps has made it easier for consumers to access these products from the comfort of their homes, especially for home-bound consumers. Innovative condom designs, such as flavored condoms and sheath-shaped barriers, are gaining popularity among young people.
Furthermore, sexually transmitted conditions, including STIs and HIV/AIDS, are major concerns, leading to an increase in demand for contraceptive methods. Policies and initiatives by governments to promote safe sex and reduce unintended pregnancies are also contributing to the market growth. The market for male-based products dominates the contraceptive market, but there is a growing demand for female-based products. Allergy concerns and hormonal imbalance are some of the challenges faced by the market. HIV-positive people on antiretroviral medicine and therapy also require the use of condoms for viral suppression. In rural regions, sex education and public awareness campaigns are crucial to promote safe sex practices and reduce STIs and unintended pregnancies. The market is expected to continue its growth trajectory, driven by consumer confidence and the need for effective contraceptive methods.
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Market Scope |
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Report Coverage |
Details |
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Page number |
173 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.62% |
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Market growth 2024-2028 |
USD 6.22 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
9.34 |
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Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 43% |
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Key countries |
US, China, India, Japan, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adloran GmbH, Ansell Ltd., B Holding Group LLC, Caution Wear Corp., Church and Dwight Co. Inc., Cupid Ltd., FUJILATEX CO. LTD., Global Protection Corp., Grove Collaborative Inc., HLL Lifecare Ltd., Humanwell Pharmaceutical Group Co. Ltd., Karex Berhad, LELOi AB, LifeStyles Healthcare Pte. Ltd., Okamoto Industries Inc., Panacea Biotec Ltd., Reckitt Benckiser Group Plc, Redcliffe Hygiene Pvt Ltd., StaySafe Condoms, and Thai Nippon Rubber Industry Co. Ltd. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Material
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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