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Market outlook of content provider market
Market research analysts estimate the global content and application provider market to reach around USD 35 billion by 2019. The popularity of social networking has turned it into the most vital source of crowd-sourced content with Facebook, Twitter, and Google being the most popular content hosting sites. Applications such as WhatsApp, Viber, and WeChat are also being used a distribution mediums to handle massive volumes content daily. Regional or local media brands are also emerging in developing nations as a medium for community engagement. Qzone, a social networking site in China, has over 600 million users.
APAC is expected to be the fastest-growing region in this market by the end of 2019. The rising number of mobile engagement services and app management services in a cloud hosting environment are driving the growth of application providers in the APAC region.
Segmentation of the content and application provider market by service type
Hosting accounted for the largest market share during 2014. Hosting requires a large investment to build data centers, powerful cooling systems and other system operational support. Some of the largest data centers are being built by Facebook, Google and Amazon.
Segmentation of the content and application provider market by geography
The Americas accounted for nearly 42% of the global market share however it is expected to see moderate growth compared to the other regions during the forecast period. The US is the leading country within this region and has been attracting investments from content and application providers like the BBC and Spotify.
Competitive landscape and key vendors
The content and application provider market is witnessing a large number of mergers and acquisitions, and this is expected to intensify the competition in the market. Most of the international players are launching products and services in developing countries to take advantage of the economic development within these countries.
The top vendors in the market are –
Other vendors in the market include NetFlix, Tencent, Apple, Alibaba, SINA, Akamai, Baidu, Yahoo, Axel Springer, Twitter, and Oracle.
Key drivers, trends and challenges of the content provider market
Content and network customization based on local needs is a driver for the growth of the content and application provider market. Companies such as Facebook and LinkedIn are expanding their presence and targeting consumers for new advertising approaches.
This report provides factors contributing to the adoption, limitations, and opportunities of the content and application provider market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.
Key questions answered in the report include
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PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by services
Segmentation of global content and application provider spending by services
PART 07: Geographical segmentation
Global content and application provider market by region
Content and application provider market in the Americas
Content and application provider market in EMEA
Content and application provider market in APAC
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
Competitive scenario
Other prominent vendors
PART 14: Key vendor analysis
Amazon Web Services (AWS)
Facebook
Google
LinkedIn
Microsoft
Spotify
PART 15: Appendix
List of abbreviations
PART 16: Explore Technavio
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