Market outlook of car-sharing in Europe
The popularity of car-sharing has grown by leaps and bounds all over Europe. The demand for car-sharing supersedes the current availability of car fleets in the market, and it is expected to witness stupendous growth over the coming years. As Technavio’s report, the car-sharing market is poised to reach a CAGR of well over 87% in the next four years.

Mobility solution providers have overtaken the car share operators (CSO) to emerge as the leading players in this market. The CSO segment accounts for approximately 26% of the market share as per the recent study.   

Segmentation of the car-sharing in Europe by service providers

Service providers are expected to converge their offerings and services on a single mobility management platform to deliver a wide range of travel solutions.

Some of these service providers include: -

•     OEMs
•     Traditional and modern CSOs
•     Rental companies
•     Leasing companies
•     Mobility solution providers

Mobility solution providers are slated to capture close to 50% of the market share through 2019. The mobility solution providers segment has diversified into areas such as business, government fleets, and low-income markets. The segment is set to benefit largely from favorable government grants and policies on taxation, parking, and insurance. Also, ongoing advances in technology like the integration of smartphones with cars, thrive on this segment.
 
For instance, Audi plans to offer high-speed wireless data connection in cars to provide access to services such as communication with parking garages to find open spaces. 

Segmentation of the car-sharing market in Europe by mode of commute

•     Two-way
•     One-way

The two-way car-sharing segment accounts for more than half of the market, and the trend is expected to continue during the forecast period. Though one-way mode involves higher rentals because of higher base charges, the segment is growing rapidly. 

There are many customers who view the one-way model as the most hassle-free sharing option as it allows them to choose their pick-up and drop-off points. This model also offer users the option of renting vehicles for a shorter time frame. In the coming years, vendors will launch highly customized services for leveraging the popularity of this segment.

Evolution of corporate mobility in Europe 

Precursor to car-sharing: 

•     Ridesharing
•     Company carpooling

Advent of car-sharing:

•     Corporate car-sharing
•     Multi branding solutions
•     CSOs for business Customers
•     Extended car-sharing (for longer rental hours)    

Current status of car-sharing:

•     EV corporate car-sharing
•     EV leasing services
•     B2C car-sharing
•     Mobility-related mobile applications
•     Mobility solutions for remote workforce

Future of car-sharing:

•     Parking management
•     Inter-company fleet sharing
•     One-way and two-way car-sharing
•     Intra-company fleet sharing
•     Integrated Multi-modal solutions

Key vendors in the car-sharing market in Europe

•     ALD Automotive
•     Alphabet
•     Arval
•     Sixt
•     Ubeeqo

Vendors in the market compete on the basis of pricing, fleet size, car-sharing locations, and marketing expertise. The leading vendors in the market dominate the market by providing diverse product portfolios.
 
Other prominent vendors in the market include Autolib, Cambio CarSharing, DriveNow, Europcar, Fleetster, Greenwheels, Mobility Carsharing, Mobility Mixx, Sunfleet, and Zipcar.

Other sections of the report include an analysis of the following

• Key drivers, challenges, and trends and their impact on the car-sharing market in Europe
• Five forces analysis of the car-sharing market in Europe
• SWOT analysis of the leading companies in the car-sharing market in Europe
• Major drivers, trends, and challenges of the leading countries of the car-sharing market in Europe

Related reports

•     Car-sharing Market in APAC 2015-2019
•     Car-sharing Market in Japan 2014-2018
•     Car-sharing Market in North America 2014-2018