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The data loss prevention (DLP) market size is forecast to increase by USD 5.63 billion, at a CAGR of 29.52% between 2023 and 2028. The market's size hinges on several factors, notably the expanding adoption of cloud-based data storage solutions, escalating global cyber threats, and the imperative to adhere to regulatory standards. With organizations increasingly leveraging cloud technology to store and manage data, cybersecurity concerns have become more pronounced, driving demand for robust solutions. Additionally, stringent regulatory requirements compel businesses to invest in compliant emerging technologies, shaping the market's growth trajectory. It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018 to 2022.
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The market share by the cloud-based segment will be significant during the forecast period. Cloud-based DLP helps companies extend their DLP policies to the cloud to protect data loss from malicious insiders or hackers. Owing to the rising number of data breaches in the cloud, the average cost of a data breach has also increased, thereby increasing the demand for cloud-based DLP solutions. Cloud-based DLP enforces DLP policies in real-time and enables businesses to perform on-demand scans of all data stored in the cloud, helping them identify data that doesn't match policies.
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The cloud-based segment showed a gradual increase in the market share of USD 373.70 million in 2018. Companies have security solutions in place to ensure that only authorized users can access sensitive data. However, many companies struggle to prevent data from flowing through file sharing, social media, cloud storage, or other digital applications. Owing to unintentional user actions or malicious activity, sensitive corporate data can be leaked on the Internet. A cloud-based DLP solution provided by Zscaler, a cloud-based information security company, that helps businesses analyze and monitor all outgoing data, including full Security Layer (SSL) audit sessions, without affecting performance. Hence, the increasing adoption of cloud-based DLP in the enterprise will accelerate the growth of the segment, which will drive the growth of the data loss prevention capabilities of the market during the forecast period.
Datacenter or storage-based DLP solutions keep tabs on data stored in an organization's data center infrastructure. Market players like IBM, Dell, and Microsoft mainly offer DLP data centers, making them very popular in the IT industry. The advantages and high demand for the segment boost the growth of the market during the forecast period.
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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Companies are trying to raise their customer base by expanding their presence in North American countries such as the US and Canada. In addition, the penetration of DLP solutions in small and medium enterprises (SMEs) is low as most data loss prevention market players focus on large enterprises to provide this solution. As a result, several players offer DLP solutions developed specifically to meet the need for DLP among SMEs.
Moreover, the presence of major market players such as McAfee and Symantec in North America is expected to drive the growth of the DLP market in the region. These players strive to differentiate their products to cater to different end users, such as commercial enterprises, in order to provide a better customer experience. Furthermore, data loss prevention (DLP) market players are engaging in mergers and acquisitions (M&A) to increase their market share. For example, in October 2021, Digital Guardian, the sole provider of DLP SaaS solutions for large and medium-sized businesses, was acquired by HelpSystems, LLC. Hence, such factors are expected to drive data loss prevention market growth in this region during the forecast period.
In the realm of cybersecurity and data protection, Ericsson and Nightfall AI are leading innovations with solutions that adhere to stringent standards such as SOC 2, PCI DSS, and HIPAA. Microsoft Teams and Google Workspace are increasingly integrated with security measures compliant with GDPR and other regulatory frameworks. Technologies like SASE (Secure Access Service Edge) and SSE (Security Service Edge) enhance network security, while secure web gateways help manage and mitigate risks associated with web traffic. Tessian and Imperva provide robust solutions for data protection and threat management, and Ekran Systems focuses on insider threat detection and user activity monitoring. The services segment of the cybersecurity market continues to evolve, incorporating advanced technologies to address security challenges and ensure compliance with critical standards. This comprehensive approach helps organizations safeguard sensitive information and maintain regulatory compliance.
The growing use of cloud for data storage is the key factor driving the growth of the market. Businesses store their data in the cloud because it helps them stay productive. Data storage in the cloud is expected to increase due to the rise of IoT and the need to reduce operational costs (OPEX). Cloud services allow companies to make reasonable investments in supporting and maintaining infrastructure requirements to provide accessible data storage with artificial intelligence. This is driving businesses to adopt DLP solutions to ensure that sensitive data breach reporting in the cloud is protected while businesses and their employees benefit from the efficiency and scalability of the cloud.
Moreover, the DLP solution ensures that corporate data protection legislation is not sent to the cloud unencrypted and only sent to authorized cloud applications. Additionally, when information is shared in the cloud, some DLP solutions delete or modify sensitive information to ensure that it is protected while moving to cloud storage. In the event of a discrepancy in the transmission to the cloud, the DLP solution immediately alerts the appropriate corporate administrators of the risk. Hence, increasing adoption of cloud-based storage solutions will drive the growth of the global DLP market during the forecast period.
The use of IT analytics for preventing data loss is the primary trend in the market. Computer analytics with DLP can help generate reports to demonstrate risk over time. Additionally, IT Analytics is a powerful business intelligence and ad-hoc reporting tool that helps employees access the DLP dashboard to run reports. This unification will protect sensitive data from malicious or careless attackers and outside hackers. Integrating IT analytics and DLP requires advanced analytics to identify threats and provide flexible solutions to respond appropriately based on business processes and risk tolerance.
As a result, some market players provide IT analytics with their DLP solutions to provide better solutions for the business. For example, the Symantec DLP solution uses computer analytics deployed by Bay Dynamics. It provides additional reports, reports based on blocks (summary) and key performance indicators (KPIs). Hence, DLP market players are increasingly adopting IT analytics to provide a secure and hassle-free experience to their customers, which is expected to drive the growth of the DLP market during the forecast period.
Threat from open-source DLP solutions affects the growth of the market. Baobab's open source DLP solutions pose a serious threat to the on-premises and cloud-based DLP markets. They can be downloaded and run on all platforms and are becoming increasingly popular in developing countries like India and China. Most small businesses in these economies cannot afford to invest in expensive on-premises and cloud-based DLP solutions.
For example, GitHub, a web hosting service, offers OpenDLP, a free and open source DLP engine, centrally managed, agent-based, and widely distributed and released under the General Public License (GPL). It can help companies to identify sensitive data across thousands of systems at once. As a result, companies are adopting open source solutions that require almost no capital investment. They are very economical solutions for organizations with limited resources and expertise. Increasing adoption of open source DLP solutions is impeding the growth of the global DLP market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth and forecasting report also includes key purchase criteria, and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
1. Data Protection as a Service (DPaaS) Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Germany, UK, Japan - Size and Forecast
2. E-mail Encryption Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Germany, UK, Japan - Size and Forecast
3. Test Data Management Market Analysis North America, APAC, Europe, Middle East and Africa, South America - US, China, India, UK, Germany - Size and Forecast
The market addresses critical concerns such as cyberattacks and accidental data leaks, aiming to mitigate legal consequences and safeguard sensitive information. Utilizing technologies like Power BI, encryption, and artificial intelligence (AI), it ensures security controls and access controls across the Internet of Things (IoT) and on-premises systems for large and mid-size enterprises. Managed security service providers offer incident response capabilities and DLP solutions for SMEs tailored to industry rules and compliance standards, providing low-cost data protection measures for SMEs. Robust data protection practices and ongoing commitment prioritize safeguarding customer data and essential data assets, mitigating potential risks, and ensuring data security and privacy.
Additionally, the market addresses critical concerns such as robotics, big data, and software licenses to mitigate security issues and ensure compliance with data protection policies and data classification plans. It manages data-related risks across large organizations and smaller businesses by implementing DLP (Data Loss Prevention) solutions and security policies tailored to their risk profiles and financial limits. Utilizing data governance frameworks and structured data handling policies, it safeguards sensitive material and facilitates secure data transfers while preventing mismanagement and noncompliance. The market offers scalable solutions adapted to particular requirements, prioritizing effective data protection efforts.
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Market Scope |
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Report Coverage |
Details |
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Page number |
168 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 29.52% |
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Market growth 2024-2028 |
USD 5.63 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
23.94 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 38% |
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Key countries |
US, China, Germany, UK, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Acronis International GmbH, Aurea Inc., Broadcom Inc., Check Point Software Technologies Ltd., Cisco Systems Inc., CoSoSys Srl, Dell Technologies Inc., Forcepoint LLC, Fortra LLC, GTB Technologies Inc., InfoWatch, McAfee LLC, Open Text Corporation, Proofpoint Inc., SearchInform Ltd., Singapore Telecommunications Ltd., Somansa Technologies Inc., Spirion LLC, Trend Micro Inc., and Zecurion Inc. |
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Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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