Deodorant and Antiperspirant Ingredients Market Size 2024-2028

The deodorant and antiperspirant ingredients market size is expected to grow by USD 838.50 million from 2023 to 2028, with a CAGR of 5.56%. The market is experiencing significant growth, driven by increasing consumer concerns about personal hygiene and the desire for multifunctional products. Key growth drivers include rising consumer hygiene concerns supporting the growing focus on personal care, expanding presence in emerging markets, and increased e-commerce sales of deodorant products. However, the market also faces challenges related to the potential side effects of certain ingredients. According to the market trends and analysis report, the demand for natural and organic deodorants is on the rise, as consumers become more health-conscious. Additionally, the trend toward multifunctional products, which offer the benefits of both deodorants and antiperspirants in a single product, is gaining popularity. However, concerns over the safety and efficacy of certain ingredients, such as aluminum salts and parabens, continue to persist. As a result, manufacturers are focusing on developing alternative ingredients and formulations to address these concerns and meet the evolving needs of consumers. This online sales growth complements the market's overall expansion, allowing consumers to explore diverse options and contributing to the market's strong development and innovation in deodorant and antiperspirant formulations.

What will be the Deodorant and Antiperspirant Ingredients Market Size During the Forecast Period?

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Deodorant and Antiperspirant Ingredients Market Segmentation

The deodorant and antiperspirant Ingredients market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Type Outlook (USD
  • Alcohol
  • Aluminium salt
  • Fragrance
  • Antimicrobials
  • Others
• Product Type Outlook
  • Aerosol spray
  • Roll-on
  • Stick/Gels
  • Others
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Brazil
    • Chile 
    • Argentina 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Type Analysis

The market share growth by the alcohol segment will be significant during the forecast period. Alcohol is mainly used in deodorants and antiperspirants to dissolve active ingredients such as aluminium salts. Alcohol dries quickly upon application on the skin and helps in the uniform spread of solubilized ingredients.

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The alcohol segment was valued at USD 888.40 million in 2018 and continued to grow until 2022. Alcohol also acts as an antimicrobial agent and helps eliminate odour-forming bacteria and microorganisms. The commonly used alcohol types in deodorants and antiperspirants are ethyl alcohol, stearyl alcohol, and cetyl alcohol. Stearyl alcohol offers emollient properties and can act as a thickener and emulsifier. Alcohol-based ingredients offer fragrances such as cinnamon, styrax, hyacinth, honey, and rose extract, among others. Similarly, these ingredients are approved by Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH), the European law that regulates the manufacture and use of different chemicals, including those used as these ingredients.

However, the rising adoption of deodorants based on natural and organic ingredients is expected to hinder the growth of this segment. Cyclomethicone is a type of silicon base and an easy substitute for alcohol. It is commonly used in aerosol deodorants to maintain the blend of ingredients. Moreover, alcohol is one of the preferred ingredients as it can act as a carrier material, solvent, emulsifier, and antimicrobial agent. This is likely to fuel the growth of this segment as well as the deodorant and antiperspirant ingredients market during the forecast period.

Product Analysis 

Based on product type, the aerosol spray segment holds the largest market share.  In recent years, there has been a growing concern about the environmental impact of aerosol sprays, particularly due to the propellants used in traditional aerosol cans. As a result, there has been a shift towards more eco-friendly alternatives, such as compressed air or nitrogen as propellants, and the development of pump sprays or non-aerosol alternatives.

Consumer demand for eco-friendly and sustainable products has been on the rise, leading to the introduction of aerosol sprays with reduced environmental impact. This shift in consumer preferences has prompted many manufacturers to develop innovative solutions and offer more sustainable options to meet the changing market demand. Thus, the growing demand for aerosol spray is expected to have a positive impact on the growth of the global market during the forecast period.

Region Analysis

Europe is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is witnessing a rise in the demand for organic and natural products. In the developed regions of Western Europe, personal hygiene products have high market penetration and a wider consumer reach. Companies are introducing technologically advanced and value-added deodorant products that use natural and organic ingredients to counter market saturation. Germany, France, and the UK are among the leading countries contributing to the demand for deodorants in the region. 

Deodorant and Antiperspirant Ingredients Market Definition 

Deodorants are mainly used to mask undesirable body odors in various body parts such as underarms and others. However, these are not used to prevent sweat or wetness. Deodorants also contain antimicrobial active ingredients, which prevent the growth of odor-causing bacteria and other microorganisms. Antiperspirants are mainly used to control sweating and undesired wetness by blocking the sweat glands. A large number of ingredients are used in deodorant and antiperspirant formulations, such as alcohol, aluminum salts, and fragrance ingredients. The global market covers all the ingredients that are used in the manufacturing of deodorants and antiperspirants. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

Deodorant and Antiperspirant Ingredients Market Dynamics

Deodorants and Antiperspirants are essential personal care products used for managing body odor and perspiration. The primary function of these products is to target the eccrine glands, specifically in the armpits and feet, which produce sweat. Deodorants use scent carriers to mask body odor caused by bacterial degradation of sweat, while antiperspirants contain aluminum-based ingredients like aluminum salts, which act as pore blocking agents to prevent perspiration. The Deodorants and Antiperspirants Ingredients Market is driven by the increasing demand for personal grooming and hygiene. E-commerce platforms have significantly influenced the market's growth, making these products easily accessible to consumers. However, concerns over aluminum-based ingredients' potential impact on the ozone layer and their effect on shelf life have led to the development of alternative ingredients. Antiperspirants and Deodorants contain various other ingredients, such as anti-microbial agents, moisture conditioners, and fragrances.

Ingredients like aluminum salts are used in antiperspirants to block pores and prevent perspiration, while conditioners are added to deodorants to improve skin feel. The market for these ingredients is expected to grow as the demand for effective and eco-friendly personal care products continues to grow. However, concerns over aluminum's potential impact on the ozone layer and aluminum-based ingredients' role in clogging skin pores have led to the rise of natural deodorants. Natural deodorants use silicone elastomers, scent carriers, antimicrobial agents, and conditioners as alternatives. Parabens, a type of preservative, have also raised concerns due to their potential bioactive properties. Ecommerce platforms have made it easier for consumers to access these personal care products, including body sprays, perfumes, and moisturizer bases. Clothing fibers can also absorb fragrances and moisture, extending the shelf life of deodorants and antiperspirants. As young adults prioritize personal grooming, the beauty market continues to innovate with new ingredients and formulations to meet their needs.

Key Market Driver

Increased penetration in emerging markets is a key factor propelling the market growth. The global market is projected to experience rapid growth in the forecast period, driven notably by escalating demand from emerging markets like APAC, Latin America, Eastern Europe, and MEA. APAC and Latin America's expanding deodorant and antiperspirant sectors are poised to fuel global market growth.

For instance, India's rising urbanization, increased purchasing power, and emphasis on grooming drive demand. Notably, the women's deodorant segment in APAC and the demand for unisex deodorants in emerging markets are on the rise. In regions like the UAE, Kenya, Morocco, and South Africa, international tourism boosts sales. Latin America's evolving consumer preferences, elevated living standards, and product innovations also play a pivotal role. The proliferation of product launches and innovations in this segment significantly contributes to deodorant and antiperspirant ingredients market growth during the forecast period.

Significant Market Trends

Increasing adoption of organic and natural ingredients is a key trend shaping the market. Increasingly, consumers favor natural and organic choices, particularly in beauty and personal care products. Various natural ingredients, like hops and sodium bicarbonate, combat bacteria and odors in deodorants and antiperspirants. Popular natural options include Pomegranate and Lemon Verbena 0% Aluminum Deodorant, Wild Lavender, and Unscented varieties.

The demand for safe, natural alternatives drives the popularity of aluminum-free, alcohol-free, and paraben-free deodorants and antiperspirants, designed for sensitive skin while effectively preventing odors. Arm and Hammer Essential Deodorant, Tom's of Maine's Natural Powder Long Lasting Deodorant, and Fresh Coconut Natural Strength Deodorant exemplify this trend. Essential oils like rose, jasmine, and sandalwood provide natural scents, meeting ISO standards for natural fragrances. Eco-friendly packaging initiatives, such as Unilever's waste reduction and P&G's refillable cases, further align with sustainability. The ascent of natural and organic options is set to impact deodorant and antiperspirant ingredients market growth in the forecast period.

Major Market Challenge

Growing environmental concerns is a key challenge hampering the growth of the market. Environmental apprehensions surrounding these products hold the potential to impact the global market. Aerosol propellants, triclosan, aluminum salts, and mineral oils are among the ingredients raising concern. Fluorocarbon-based aerosols contribute significantly to greenhouse gases, prompting stringent regulations in countries like the US and parts of Europe.

Such measures align with Montreal and Kyoto protocols, emphasizing eco-friendly propellants. Triclosan, present in deodorants, contaminates water bodies, generating carcinogenic compounds. Mineral oils emit pollutants and aluminum's ecosystem impact adds to these concerns. These environmental considerations are anticipated to hinder deodorant and antiperspirant ingredients market growth in the forecast period.

Key Deodorant and Antiperspirant Ingredients Market Players

Companies are implementing various strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.

BASF SE: The company offers deodorant and antiperspirant ingredients that act as a solubilizer and thickener in liquid form, under the brand name Dehydol.

The market growth analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including: 

Ataman Kimya AS, BASF SE, Beiersdorf AG, CavinKare Pvt. Ltd., Charkit Chemical Co. LLC, Dow Chemical Co., Givaudan SA, IngreCore BV, Innova Corporate India, International Flavors and Fragrances Inc., Koninklijke DSM NV, LOreal SA, Momentive Performance Materials Inc., Natura and Co Holding SA, Shreekala Intermediate Pvt. Ltd., Symrise AG, The Lubrizol Corp., Unilever PLC, Univar Solutions Inc., and Wacker Chemie AG

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

An overview of Key Ingredients and Driving Factors Deodorants and antiperspirants are essential personal grooming products used to combat body odor and perspiration. These products primarily target the underarms and feet, areas with a high concentration of Eccrine glands, which produce sweat. Deodorants use scent carriers and fragrances to mask body odor, while antiperspirants contain aluminum-based ingredients like aluminum salts, such as aluminum zirconium and aluminum chlorohydrate, that block skin pores to prevent perspiration. The market for deodorants and antiperspirants is driven by personal hygiene, lifestyle changes, and increasing awareness of body odor causes, such as bacterial degradation of sweat.

Aluminum salts are the most common active ingredients, but concerns over their potential impact on the Ozone layer and human health have led to the rise of natural deodorants. E-commerce platforms have significantly influenced the market, allowing consumers to purchase these products from the comfort of their homes. Other factors, such as clothing, fibers, and lifestyle choices of young adults and athletes, also impact the ecosystem of the deodorants and antiperspirants market. The ingredients used in these products, including silicone elastomers and anti-microbial agents, have varying shelf lives and moisture absorption properties. Understanding these factors is crucial for manufacturers to produce high-quality, effective, and safe deodorants and antiperspirants.

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What are the Key Data Covered in this Deodorant and Antiperspirant Ingredients Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2028.
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market's competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies 

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