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The digital video advertising market size is forecast to increase by USD 527.6 billion at a CAGR of 48.05% between 2023 and 2028. The market is experiencing significant growth due to increasing spending on online video and connected television (CTV) advertising. Technical improvements, such as enhanced targeting capabilities and better ad delivery, are driving this trend. Market expansion hinges on various factors, notably the surge in app advertising, rising adoption of mobile computing devices, and heightened awareness of digital native advertising. However, hindrances like ad blocking solutions and the need for high-quality content and volume of traffic continue to pose challenges for small businesses entering this market. Leading platforms like YouTube and Facebook dominate the digital video advertising landscape, offering businesses a wide reach and advanced targeting options. To stay competitive, it is crucial for businesses to keep up with these trends and invest in creating engaging and high-quality video content. Despite these opportunities, obstacles like ad-blocking solutions and the need for superior content and substantial traffic persist, posing challenges for small businesses. Prominent players like YouTube and Facebook lead the digital video advertising sector, providing businesses with extensive reach and sophisticated targeting capabilities. To succeed, companies must remain abreast of these trends and focus on creating compelling and top-notch video content.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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