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The increasing need to improve customer experience and business sustainability has fueled the growth of digitization IT spending market. Digitization helps an organization reduce costs and improve business productivity. The digitization IT spending market is in its nascent stage, and Technavio’s research analyst predicts the market to grow at a rate of 5% during the forecast period.
Businesses and governments globally have realized the potential benefits of digitization in the economic development. For instance, the Chinese government has taken measures like the inclusion of connectivity, cloud, and digitization goals in its 12th five-year plan. Also, the increased availability of affordable digital infrastructure are driving several organizations to spend more on digital technology.
The BFSI segment accounted for the largest market share during 2014 and is expected to reach USD 53 billion by the end of the forecast period. As the products and services offered by banks are becoming digitized, this sector is seeing substantial investments in digital capabilities such as social media, mobile payments, and big data analytics. For instance, American Express is leveraging its digital capabilities and assets to improve customer segmentation and provide better offerings to targeted customers.
The Americas dominate the digitization IT spending market and is expected to reach USD 71 billion by the end of 2019. The increasing availability of abundant skills, affordable technologies, and the favorable government support to develop ICT in Latin America is fuelling the growth of the region. Brazil and Mexico lead the Latin American market while the US and Canada lead the North American market in this region.
The digitization IT spending market is highly competitive due to the presence of several international and regional providers. Competition in this market is projected to intensify during the forecast period as several IT companies and business consulting firms entering the market.
The leading vendors in the market are -
Other prominent vendors in the market include Adobe, Alcatel-Lucent, Apple, AT&T, Atos, CGI, Cisco, CSC, Dell, Deloitte, EMC, EY, Fujitsu, Google, HCL, HP, iGate, Intel, KPMG, Microsoft, Oracle, PwC, Samsung, SAP, Tech Mahindra, Unisys, Verizon, Wipro, Xerox, and Yahoo.
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