Europe E-learning Market Size 2024-2028

The Europe E-learning market size is forecast to increase by USD 79.4 billion, at a CAGR of 19.96% between 2023 and 2028. The market is experiencing significant growth, driven by several key factors. One major trend is the availability of subject proficiency assessments and certifications, which enable learners to demonstrate their skills and higher education knowledge in a digital format. Another trend is the rising adoption of content gamification in digital education, making learning more engaging and interactive. However, high development costs associated with corporate e-learning courses remain a challenge for some organizations, limiting their ability to create and deliver high-quality content at scale. Despite this, the market is expected to continue growing as more institutions and individuals turn to e-learning for its flexibility, accessibility, and cost-effectiveness.

What will be the Size of the Market During the Forecast Period?

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Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adobe Inc.: The company offers e-learning to create groundbreaking digital content, deploy it across devices, and measure and monetize it over time to achieve greater business success.

The Europe - electronic learning market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Articulate Global Inc.
• Cegos Group
• Cengage Learning Inc.
• Cisco Systems Inc.
• City and Guilds Group
• D2L Corp.
• Docebo Inc.
• Hive Learning Ltd.
• Hubken Group Ltd.
• Instructure Holdings Inc.
• John Wiley and Sons Inc.
• Learning Technologies Group Plc
• Mind Gym Plc
• MPS Ltd.
• Pearson Plc
• Sanako Oy
• Simplilearn
• NIIT Ltd.
• Skillsoft Corp.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation by Product

The packaged content segment is estimated to witness significant growth during the forecast period. Packaged content comprises digital educational content such as e-books, videos, and simulations. There has been a rapid shift toward digital education in Europe in the last few years. Educational institutions and corporate organizations are increasingly adopting the technology-aided learning approach to keep pace with industry requirements.

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The packaged content segment was the largest segment and was valued at USD 16 billion in 2018 and continue to grow by 2022. The demand for packaged eLearning content has also increased in recent years thanks to the policies and programs carried out by the EC, which are aimed at promoting Digital Education throughout all European Union Member States. Institutions and organizations increasingly prefer packaged content over traditional printed textbooks because of the cost benefits and better access to a wider range of learning materials in any discipline. Such factors will increase the segment growth during the forecast period.

Market Dynamics

The Market encompasses various learning systems and education delivery methods that leverage electronic resources for skills and knowledge acquisition. Network-enabled transfer plays a significant role in this sector, enabling online E-Learning through Learning Management Systems (LMS), Mobile E-Learning, Rapid E-Learning, Virtual Classroom, and more. Service Providers and Content Providers offer interactive content for Academic, K-12 education, Smart education initiatives, and Corporate training. Digital transformation in Education and training has led to the emergence of Online learning platforms, which are increasingly popular among Educational institutions and individuals. The market is witnessing demand for IoT devices to enhance the learning experience. The Market is expected to grow due to the increasing focus on Job placement skills and the digital divide. Electronic learning, a key component of this market, is revolutionizing the way we acquire Skills and knowledge in various sectors.

Key Market Driver

The availability of subject proficiency assessments and certifications is one of the key drivers supporting the market. Assessments on the e-learning courses help in evaluating the level of subject proficiency of learners. They also aid in building learner awareness about their progress in learning a subject concept. E-learning courses enable learners to re-study the sections of subject content in which they have scored less during the assessment.

Moreover, learners are certified by companies after the completion of their e-learning courses based on grades achieved in assessments. Certifications received on specific subjects from companies help learners build their credentials for future job opportunities. companies in the Europe - electronic learning market offer subject courses to users at different levels, ranging from basic level to high proficiency level. Therefore, regular assessments of the subject knowledge efficiency and certifications are expected to be the major driving factors for the growth of the market in focus during the forecast period.

Significant Market Trends

The rising adoption of content gamification in digital education is one of the key market trends contributing to market growth. The proliferation of smartphones and the increasing penetration of the internet have fueled the demand for mobile learning apps. The growing adoption of mobile learning app companies has encouraged other companies, such as content creators and platform providers, to optimize their products for mobile accessibility. Several e-learning companies offer gamified content modules that cover specific topics using multimedia tools such as audio-visuals and infographics.

Moreover, learners can assess their progress in the subject by taking tests in the form of interactive quizzes and games. Gamification helps in promoting collaborative learning among students through an interactive educational platform. Overall, the concept of content gamification in digital education is expected to aid the growth of the market during the forecast period.

Major Market Challenge

High development costs associated with e-learning courses are one of the factors hindering the Europe market. The development and design cost of e-learning courses depend upon the instructional design model chosen. For instance, the language course designed for children includes basic words and video graphics, whereas, for students at higher education levels, it includes more short lectures and direct conversations with tutors. The development process involves the roles of subject matter experts (SMEs), instructional design team, project management team, and technical staff specialists. 

However, on average, the cost associated with the production of online course content for an hour will be around USD 18,000. E-learning courses are required to be updated on a regular basis to meet the changing technologies and market trends and to sustain competition in the growing market. Regular updates on the existing e-learning courses with additional information and training models increase the investments over time. Therefore, the high development cost associated with e-learning courses is likely to slow down the growth of the market in focus during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Market Customer Landscape

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Product Outlook
  • Packaged content
  • Solutions

• Application Outlook
  • Higher education
  • Corporate
  • K-12

Market Analyst Overview

The market is witnessing significant growth due to the increasing adoption of Learning Systems that leverage Electronic resources for Education delivery. This shift towards digital learning is driven by the need for Access to technology among Academic and Corporate sectors, including English language learners and Students with disabilities. Online E-Learning, including M-learning (Mobile E-Learning) and rapid E-Learning, has become a crucial part of the education landscape. Service providers and content Providers offer customized learning solutions through virtual classroom, LMS (Learning Management System), and Online Learning Platforms. The Corporate sector is focusing on talent retention and digital transformation by investing in E-Learning for Training and Development.

Further, digitalization has led to the emergence of interactive content, smart education initiatives, and IoT devices, bridging the digital divide. Key players in the market include LinkedIn corporation, focusing on Job placement skills, and various educational institutions offering K-12 education and childhood education. The market is expected to continue its growth trajectory, emphasizing the importance of customized learning solutions in the era of Skill enhancement campaigns and School closures.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the Market between 2023 and 2028
• Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across Europe
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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