Global E-Marketer IT Spending 2015-2019

Market definition of the global E-marketer IT spending

Increasing demand to measure marketing initiatives and increased mobile usage by customers primarily drives IT spending in E-marketer services. Technavio’s market research analysis estimates the E-marketer IT spending market will reach close to USD 125 billion in revenues by 2019.

The traditional method of advertising such as advertisements on TV and radio broadcast though effective, fail to provide an in-depth analysis of engagement with customers. It thus poses multiple difficulties for marketers to understand whether their brand’s outreach to customers is effective or not. However, with the increasing penetration of internet across the globe, e-marketing is gaining popularity among marketers. With the help of e-marketing, organizations can measure the effect of various marketing campaigns on different channels.

Market segmentation by product types

• Services
• Software
• Hardware