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The eHealth software and services market size is projected to increase by USD 138.38 billion, at a CAGR of 15.72% between 2023 and 2028. The healthcare industry is undergoing significant transformation with the increasing digitization and adoption of data analytics. Digital advancements are revolutionizing healthcare delivery, improving efficiency, and enhancing patient care through enhanced data management and telemedicine solutions. The growing integration of data analytics allows healthcare providers to extract valuable insights, optimize operations, and personalize patient treatment plans effectively. Meanwhile, key developments by vendors, such as advanced medical devices and software innovations, drive further innovation and competitiveness in the sector. These trends underscore a shift towards data-driven healthcare solutions, fostering improved outcomes and cost-efficiency. As technology continues to evolve, the synergy between digitization, data analytics, and strategic vendor initiatives is pivotal in shaping the future landscape of healthcare delivery and patient management globally.
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The market share growth by the on-premises segment will be significant during the forecast period. On-premises deployment of eHealth software and services involves hosting and managing the entire infrastructure within the healthcare organisation's premises rather than relying on external servers or cloud services. This approach offers specific advantages that cater to the preferences and requirements of certain healthcare environments. One notable benefit of on-premises deployment is enhanced control.
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The on-premises segment was the largest and was valued at USD 41.80 billion in 2018. Additionally, scalability may be limited, and organizations might face challenges adapting to rapidly changing technology trends. Upgrades and updates may require more manual intervention, potentially causing delays compared to cloud-based solutions that can seamlessly roll out updates. Ultimately, the choice between on-premises and cloud-based deployment depends on the specific needs, preferences, and regulatory landscape of the healthcare organization. While cloud deployment offers scalability and flexibility, on-premises solutions provide control, compliance assurance, and a predictable cost structure tailored to the unique circumstances of individual healthcare environments. These factors will drive the growth of the on-premises segment of the market during the forecast period.
The need for healthcare service providers to increase their operational efficiency prompts them to make significant investments in software. As a result, they are spending on solutions such as data management, workforce management, healthcare analytics, hospital information systems (HIS), laboratory information systems (LIS), patient information systems (PIS), healthcare supply chain management, and financial applications. The growing use of her and its rising adoption globally is increasing investments in eHealth software. Market trends and analysis such as digitization (conversion of physical records into digital records), digitalization (introduction of digital records into the healthcare providers workflow), and digital transformation (adoption of digital business models such as mHealth and teleHealth) are also expected to drive the growth of the software segment of the market during the forecast period.
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North America is estimated to contribute 44% to the growth of the global market during the forecast period.
Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The eHealth software and services market in North America is one of the most developed markets compared with the market in focus in other regions. Owing to this, North America holds a large share of the overall market and will continue to hold its position during the forecast period. The market growth can be attributed to the adoption of these services due to stringent regulatory norms and widely implemented eHealth software and services incentivizing policies. The US and Canada are the leading countries in the region that have implemented these services and advanced healthcare IT solutions. Additionally, public and private financial incentives are being used to encourage physicians to adopt eHealth software and services.
For instance, in the US, an average physician with at least 30% of his/her EHR patients covered with Medicare is eligible for incentives worth USD 44,000. To further aid this transition, the government has also invested a huge amount of money in training healthcare IT workers and establishing regional extension centers to provide technical support. Hospitals and providers are being assisted in setting up eHealth software and services to enable health data, which was historically impounded in paper files, to be shared among providers and used to improve healthcare quality. Such factors will lead to the growth of the market during the forecast period.
The market is propelled by advancements in manual methods of healthcare delivery, integrating Medicaid services and solutions such as eRAD for streamlined operations. Significant R&D expenditures drive innovation in managing chronic conditions like diabetes, utilizing self-monitoring devices to track physiological parameters and vital signs. Specialized adherence monitoring tools enhance patient care, offering specialty services catered to individual health needs. The market emphasizes the importance of evident outcomes through efficient eHealth solutions, ensuring comprehensive support in managing and improving health outcomes through digital platforms and software services. Care providers utilizing Allscripts Care Director manage hypertension care effectively, ensuring coordination among insurers, healthcare payers, and consumers through integrated EMRs, EMC, and PACS systems.
The growing adoption of data analytics in healthcare sectors is notably driving eHealth Software and Services market growth. The healthcare sector is using data analytics to maximize its efficiency, increase revenues, and save costs. Data analytics helps eliminate the major work involved in understanding patient requirements and in the health data-tracking process. Thus, it helps organizations analyze data patterns to serve patients well and provide them with personalized healthcare. By using data analytics in the cloud, such as tracking social media traffic engagements and statistics, hospitals and healthcare departments can better understand their reviews and can make changes in their mode of administration and method of treatment.
In addition, through data and customer analytics, various activities can be undertaken, such as direct marketing and customer relationship management (CRM). The increasing use of health data and analytics associated with this is a major factor driving the growth of the market during the forecast period.
Increasing use of AI in eHealth software and services is an emerging trend shaping eHealth Software and Services market growth. AI helps make the output of medical equipment smarter and publish the results more quickly. Medical professionals get more efficient diagnosis charts and informed insights by using AI. AI can serve as a clinical decision-support tool and can work along with human interference to provide better care with increased efficiency. For instance, in the radiology department, AI is capable of providing radiologists with tools to meet the growing demand for diagnostic imaging. AI algorithms make clinical workflows quicker and prevent diagnostic errors.
However, AI is a major part of R&D for several eHealth software and services vendors, such as Pro Medicus, Ltd. and McKesson Corporation. It is expected that the use of AI will create the base for comprehensive medical image understanding. The increasing use of health data and analytics associated with this is a major factor driving the growth of the market during the forecast period.
Threat from open-source service providers is a significant challenge hindering eHealth Software and Services market growth. The market is flooded with the presence of open-source vendors that provide a wide range of eHealth software and services. A combination of multiple products from several open-source vendors can offer almost all the functionalities provided by proprietary on-premises and cloud-based eHealth solutions providers. Open-source software provides features such as unconstrained innovations, better credibility, and decentralized control. This hurts the market share of the proprietary players in the eHealth software and services market.
However, healthcare professionals can bridge the gap between the staff and the technology by including more input on software improvements and uses. Leeds Teaching Hospitals, one of the hospital trusts in the UK, is using open-source software to develop eHealth software. Such a factor will hamper the growth of the market during the forecast period.
The eHealth Software and Services market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the eHealth Software and Services market growth analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The eHealth Software and Services market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The eHealth Software and Services market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The market is evolving rapidly with advancements in telemedicine services and patient-centric care, driven by innovations in ICT (Information & Communication Technology). Qualitative tools like Fitbit and Sectra facilitate monitoring segment and diagnostic services segment, aiding in tracking health parameters such as blood pressure and blood sugar levels.
Further, to ensure regulatory compliance and mitigate compliance risks, healthcare providers leverage electronic health records (EHR) and electronic medical records (EMRs), adhering to regulatory requirements like the Affordable Care Act and the Health Information Technology for Economic and Clinical Health Act (HITECH). Despite regulatory apprehensions and legal liabilities, the adoption of ePrescribing and telemedicine continues to expand, enhancing patient outcomes and facilitating consultation and prevention efforts.
Additionally, in outpatient care settings, the outpatient care model and Community Health and Outpatient Care program promote healthcare strengthening services and health information systems (HIS), supported by smartphone applications and monitoring services. However, hesitancy among medical professionals and challenges related to data interoperability and healthcare payer integration persist, necessitating collaboration between stakeholders and regulatory bodies like the Ministry of Health and Family Welfare (MoHFW) and the World Health Organization (WHO) for effective implementation.
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Market Scope |
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Report Coverage |
Details |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 15.72% |
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Market Growth 2024-2028 |
USD 138.38 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
14.6 |
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Regional analysis |
North America, Europe, Asia, and Rest of World (ROW) |
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Performing market contribution |
North America at 44% |
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Key countries |
US, Canada, Germany, UK, and China |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AdvancedMD Inc., Aerotel Medical Systems Ltd., Alphabet Inc., American Well Corp., Apple Inc., athenahealth Inc., E HealthLine.Com Inc., eHealth Global Technologies Inc., Esaote Spa, GE Healthcare Technologies Inc., Included Health Inc., Intelerad Medical Systems Inc., KareXpert Technologies Pvt. Ltd., Konica Minolta Inc., Koninklijke Philips N.V., McKesson Corp., Medisafe Project Ltd., Microsoft Corp., Onex Corp., Oracle Corp., Pro Medicus Ltd., RamSoft Inc., ScImage Inc., Siemens AG, and Veradigm LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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