Childrens Bicycle Market in Europe 2017-2021

Overview of the children's bicycle market in Europe

Research analysis on the children's bicycle market in Europe identifies the promotion of cycling in schools and other educational organizations as one of the major factors that will have a positive impact on the market’s growth. The is an increased interest from parents and educational organizations in the region towards promoting cycling as an activity. As part of the National Cycle Policy, Ireland already launched a cycle training program meant for school children in 2016. Since cycling helps riders stay fit and does not contribute to air pollution, they are increasingly becoming popular among customers. With several schools and other educational institutions focusing on spreading awareness about the depletion of natural resources like crude oil and natural gas, initiatives such as the ‘Bike to School’ annual campaign organized by the Danish Cyclists' Federation, will increase the demand for children’s bicycle in the region. Technavio’s market research analysts predict that this market will generate a revenue of more than USD 4 billion by 2021.

The growing demand for bicycles has led to innovations in terms of design and features. The vendors in the market are focused towards innovating their products in terms of design, color, and features or to launch of eco-friendly cycles. The Brum Balance bicycles have wheels that are made of duralumin alloy plates. They do not have any holes or spokes and are safe for children. Similarly, the startup company OMATA also provides bicycles with analog speedometers since it helps in easy readability than digital meters. Additionally, children's bike manufacturers are also focusing on factors including design, curve, radius, slope line, and the range of visibility. According to our market research and analysis, such innovations in design and features will be one of the latest trends that will gain traction in the children's bicycle market in Europe during the next four years.

Competitive landscape and key vendors