DIY Market in Europe 2016-2020

Outlook of the DIY market in Europe

Technavio’s market research analyst predicts the do-it-yourself (DIY) market in Europe to grow at a slow but moderate CAGR of around 2% by 2020. The recent increase in home ownership and the rising disposable income of the populace will impel the DIY market in Europe. Due to the growing customer confidence, the spending on items such as furniture and tools has increased. Also, the diversification of product lines is a critical factor that will foster the prospects for growth in this market during the predicted period.

The high-cost effectiveness of DIY is the key driver for the growth of this market. Fully assembled products are more expensive due to their high production cost. As these products are bulky, their high shipping charges are also passed on to the consumers. The ability of DIY to eliminate these excessive costs by offering flexibility of customization in terms of raw materials and pricing of products, which is not possible with the standard ready-made products, will result in the populace’s growing preference for DIY during the predicted period.

Segmentation by product category and analysis of the DIY market in Europe

• Doors, windows, bath, fencing, brickwork, walkway, and landscape maintenance
• Décor and indoor garden
• Kitchen
• Painting, wallpaper, and supplies
• Tools and hardware
• Building materials for roofs and gutters, plastering and cladding material
• Lighting
• Plumbing materials and equipment
• Materials and supplies for flooring, repair and replacement
• Materials and equipment for electrical work