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The household appliances market in Europe size is forecast to increase by USD 25.66 billion at a CAGR of 4.35% between 2023 and 2028. The European household appliances market is experiencing significant growth, driven by key trends such as product innovation and portfolio extension leading to product premiumization. This trend is resulting in the introduction of smart and energy-efficient appliances that cater to the evolving needs and preferences of consumers. Another significant trend is the adoption of multi-functional household appliances, which offers convenience and cost savings to consumers. However, fluctuations in raw material prices used for manufacturing household appliances pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these trends and the increasing demand for advanced and energy-efficient appliances.
Household appliances are essential electrical and mechanical devices used to perform various household tasks, including cooking, cleaning, food preservation, and temperature control. In Europe, the household appliances market is witnessing significant growth due to the increasing demand for energy-efficient appliances and lifestyle upgrades. Small appliances and consumer electronics, such as gadgets for temperature control and advanced washing machines, are popular choices for European consumers. The market includes large electronics like refrigerators, water heaters, stoves, and dishwashers, as well as small electronics like smart refrigerators and high-end washing machines. Energy efficiency is a key consideration for European consumers when purchasing household appliances, with many opting for appliances that reduce energy consumption and save on utility bills.
Moreover, cooking appliances, such as stoves and ovens, are a significant segment of the market, with a growing trend towards energy-efficient models and smart features. Cleaning appliances, including vacuum cleaners and robotic mops, are also popular choices for European consumers looking to make their homes more comfortable and convenient. Food preservation appliances, such as refrigerators and freezers, are essential for European households, with a growing trend towards smart refrigerators that offer advanced features like temperature control and inventory management. Overall, the European household appliances market is expected to continue growing, driven by consumer demand for energy-efficient and advanced appliances that make household chores easier and more convenient.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The Offline segment is estimated to witness significant growth during the forecast period.The European household appliances market encompasses a wide range of electrical and mechanical devices, including small electronics, refrigerators, water heaters, stoves, washing machines, microwave ovens, induction cookers, dryers, dishwashers, drying cabinets, electric and gas-powered air conditioners, cleaning appliances, ovens, food processors, coffeemakers, humidifiers, thermally isolated interior drying cabinets, floor cleaning machines, and power equipment. This distribution channel comprises specialty stores, department stores, and mass merchandisers (hypermarkets, supermarkets, convenience stores, and clubhouse stores). Specialty stores, also known as electronic and specialty retailers (EASRs), are the highest revenue generators in the European household appliances market due to their increasing popularity. These retailers offer a diverse range of brands and product portfolios, enabling companies to invest in marketing, advertising, promotions, brand building, training, and IT support.
Moreover, mass merchandisers, including hypermarkets, supermarkets, convenience stores, and clubhouse stores, also play a significant role in the market. These retailers offer a wide selection of household appliances, often at competitive prices, making them a popular choice for homeowners. Additionally, the market includes IT and mobile accessories retailers, further expanding the scope of household appliances.
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The offline segment was valued at USD 82.61 billion in 2018 and showed a gradual increase during the forecast period.
Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Product innovation and portfolio extension leading to product premiumization are the key drivers of the market. The European household appliances market caters to the needs of modern homes by offering comfort and lifestyle upgrades through advanced appliances. With a focus on energy efficiency and smart capabilities, companies are introducing innovative products to meet the evolving demands of consumers. Smart home appliances, connected devices, and smartphone apps are becoming increasingly popular, allowing users to manage their appliances remotely. Raw materials such as metals, plastics, and electronic components are essential in the production of these appliances. However, production delays due to supply chain disruptions can impact market growth. Additionally, there is a growing trend towards eco-friendly appliances and reducing carbon footprint. Entertainment appliances like microwaves and ovens are also in demand, and distribution channels, including specialty stores and kitchen appliance retailers, play a crucial role in bringing these products to consumers.
The adoption of multi-functional household appliances is the upcoming trend in the market. In Europe, the market for household appliances continues to grow, driven by the increasing preference for comfort and lifestyle upgrades in homes. Advanced appliances equipped with smart capabilities, energy efficiency, and eco-friendliness are gaining popularity. Smart home appliances featuring smart technology, smartphone apps, and connected devices are becoming essential in modern households. The production of these appliances involves the use of raw materials like metals, plastics, and electronic components. However, production delays and supply chain disruptions can impact the market. Eco-friendly appliances with a reduced carbon footprint are increasingly favored by consumers. Entertainment appliances, such as microwaves and ovens, are also in demand.
Moreover, the distribution channels for household appliances include specialty stores and kitchen appliance retailers. As consumers seek convenience and efficiency in their daily household chores, the demand for multi-functional appliances, like multicookers and automatic washing machines, remains high. These appliances offer significant value by combining multiple functions in one product, despite their higher price point.
Fluctuations in raw material prices used for manufacturing household appliances is a key challenge affecting the market growth. The European household appliances market caters to the needs of homes by providing advanced appliances that simplify household chores and offer comfort and lifestyle upgrades. The production of these appliances involves the procurement of various raw materials, including metals, plastics, and electronic components. Fluctuations in international prices of these materials, as well as transportation costs and supplier constraints, can impact the manufacturing process and final product pricing. Energy efficiency and smart capabilities are key trends in the market, with an increasing demand for smart home appliances and smart technology integration, such as smartphone apps and connected devices. Eco-friendly appliances are also gaining popularity due to growing concerns about carbon footprint.
However, the distribution of household appliances in Europe includes various channels, such as specialty stores and kitchen appliance retailers, as well as online platforms. Microwaves and ovens are popular entertainment appliances, while kitchen appliances remain a significant segment of the market. Despite production challenges, the market continues to evolve and innovate to meet the changing needs of consumers.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AB Electrolux - The company offers household appliances such as ovens, air purifiers, and vacuum cleaners.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to the increasing demand for energy-efficient appliances and the integration of advanced technologies. Small appliances, consumer electronics, cooking, cleaning, food preservation, laundry, temperature control, and other household tasks are the major segments in this market. Energy efficiency is a key consideration for European consumers, leading to the popularity of smart refrigerators, high-end washing machines, and advanced cooking appliances. Counterfeit products pose a challenge to the market, with genuine appliances from reputable brands remaining the preferred choice for consumers. Online retail platforms, including e-commerce giants, are increasingly popular among online shoppers. Augmented reality (AR) and virtual reality (VR) technologies are being adopted to enhance the shopping experience.
Moreover, appliances such as refrigerators, washing machines, dishwashers, wall ovens, microwaves, coffee machines, blenders, juicers, canister vacuums, deep cleaners, and steam mops are in high demand. Supermarkets and hypermarkets, as well as specialty stores, remain key distribution channels. Household tasks and domestic tasks continue to drive the demand for large electronics and appliances.
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Market Scope |
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Report Coverage |
Details |
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Page number |
158 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.35% |
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Market growth 2024-2028 |
USD 25.66 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.0 |
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Key companies profiled |
AB Electrolux, DeLonghi Group, Dyson Group Co., Haier Smart Home Co. Ltd., Hamilton Beach Brands Holding Co., Hitachi Ltd., Koninklijke Philips N.V., LG Electronics Inc., Liebherr International Deutschland GmbH, Midea Group Co. Ltd., Miele and Cie. KG, Newell Brands Inc., Panasonic Holdings Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., SEB Developpement SA, Smeg S.p.a., Spectrum Brands Holdings Inc., Techtronic Industries Co. Ltd., and Whirlpool Corp. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles,market forecast , fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this market research report to meet your requirements Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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