Overview of the cognitive test and assessment market in Europe

Market research analysts at Technavio have predicted that the cognitive test and assessment market in Europe will grow steadily at a moderate CAGR of about 14% by 2020. This market research analysis identifies the increased emphasis on mental health improvement as one of the primary growth factors for this market. It has been observed that taking care of the mental health of students at an early age lays a strong foundation for coping with socio-emotional environment and enhancing cognitive skills. Consequently, governments are taking steps and formulating action plans to direct preschools, schools, and day care centers to include cognitive assessment tests as a part of their learning processes. Governments are also trying to provide public day care centers at affordable rates and training school staff on promoting the campus-wide implementation of student psychosocial development.

To accelerate cognitive methods of learning in the education system in Europe, schools and universities are incorporating brain games as a part of their course curriculum. Schools have started realizing the need for cognitive ability tests to help students develop cognitive skills and learn better. This has led to the increased adoption of brain games that are helpful in inculcating intellectual skills such as problem-solving and critical skills such as speed of thinking, and logical decision-making. This increased adoption of brain training games is one of the trends that will gain traction in this market during the forecast period.

Segmentation by end user and analysis of the cognitive test and assessment market in Europe

• Children aged 6-16 years
• Children aged 0-6 years

During 2015, the children aged 6-16 years segment accounted for about 61% of the total market share. This market research and analysis identifies factors such as the increase in number of educational institutions adopting cognitive assessment tests as an integral part of their learning process and recent government regulations to improve the quality of graduates in science, technology and engineering to contribute to the rising demand for cognitive assessment tests in this market segment during the forecast period.

Competitive landscape and key vendors

Due to the presence of several vendors, this market is highly fragmented and is dominated by a few international vendors who exhibit significant financial strength. In this market, product pricing mainly depends on the type of tests conducted. In addition, the estimated rise in demand for cognitive training programs is expected to intensify the level of competition in the market during the forecast period.

The leading vendors in the market are -

• Cambridge Cognition
• CogniFit
• ImPACT Applications
• Pearson Assessment

The other prominent vendors in the market are GL Assessment, LearningRx, Listen and Learn Centre, Oxford Learning Centres, Sherwood Children's Assessment Centre, and Tulsa Center for Child Psychology.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the cognitive test and assessment market in Europe?
• What are the key market trends impacting the growth of the cognitive test and assessment market in Europe?
• What are the challenges to market growth?
• Who are the key vendors in the cognitive test and assessment market in Europe?
• What are the market opportunities and threats faced by the vendors in the cognitive test and assessment market in Europe?
• Trending factors influencing the market shares of Europe.
• What are the key outcomes of the five forces analysis of the cognitive test and assessment market in Europe?

Technavio also offers customization on reports based on specific client requirement.

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Cognitive assessment systems are individually administered tests that measure a person’s cognitive functioning. These assessments can be used in various scenarios and across industries such as healthcare, defense, sports, and education. Intelligence tests help institutions analyze the level of proficiency a student has on a topic while cognitive assessments help educational institutions understand a student’s cognitive strengths and weaknesses using qualitative and quantitative approaches. 

The report, cognitive test and assessment market in Europe, is part of Technavio’s education portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as education technology, K12 and higher education, and school and college essentials. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.