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The Europe flexible packaging market size is forecast to increase by USD 18.31 billion at a CAGR of 5.59% between 2023 and 2028. The market is witnessing a significant rise due to several key trends and drivers. One of the primary drivers is the increasing consumption of convenience foods and cosmetic products, which require lightweight and portable packaging solutions. The advantages of flexible packaging, such as its ability to provide excellent barrier properties and extend product shelf life, also contribute to its popularity. Moreover, the emergence of sustainable and recyclable flexible packaging options is addressing the growing concern for environmental sustainability in Europe's economy. However, the high cost involved in manufacturing packaging remains a challenge that may hinder market growth. Overall, the market is expected to continue its upward trajectory, driven by these trends and the benefits that flexible packaging offers.
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The flexible packaging market in Europe is witnessing significant growth due to the increasing consumption of packaged foods, particularly processed foods and pre-prepared meals, among urban populations. The demand for flexible packaging solutions is high in the food segment, including ready-to-eat meals, frozen foods, and luxury foods. The extended shelf life offered by these packages is a major factor driving Europe flexible packaging market growth. The EU Commission's regulations on plastic packaging waste reduction are influencing the market, with a shift toward lightweight packaging. The dairy industry is also a significant consumer of flexible packaging, as it helps maintain product freshness. The financial crisis and commodity price fluctuations have led to cost savings being a key consideration, making flexible packaging an attractive option.
Furthermore, the rise of online purchasing, including e-commerce and online retailers, has further boosted the market. Health and hygiene concerns have also increased the demand for flexible packaging in the food segment. Beverages, including bottled water and carbonated drinks, are another major application area for flexible packaging. Consumers' preferences for convenience, portability, and sustainability are key trends shaping the market.
The Europe flexible packaging market research report provides comprehensive data, with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The food and beverage segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth due to the increasing demand for convenient and appealing food packaging, particularly in the luxury foods sector. This trend is driven by the rising purchasing power of European consumers, as evidenced by the UK's average monthly disposable income, which has increased from approximately USD 600 per week to USD 2,200 per month since 2003, equating to nearly USD 28,500 annually. The dairy industry is a major contributor to this market, as consumers prioritize health and hygiene, leading to the preference for flexible packaging that ensures product freshness and preservation. However, concerns over plastic packaging waste continue to be a challenge for the market.
Furthermore, the financial crisis and commodity price fluctuations have also impacted the market, but the shift toward online purchasing has provided a new avenue for growth. Overall, the market is expected to continue expanding, driven by consumer preferences and the need for innovative and sustainable packaging solutions.
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The food and beverage segment was valued at USD 28.01 billion in 2018 and showed a gradual increase during the forecast period.
Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising focus on improving the shelf life of products is the key driver of the Europe flexible packaging market. Flexible packaging solutions have gained significant traction in Europe due to their ability to extend the shelf life of various products, particularly ultra processed foods, pre-prepared meals, and frozen foods. The urban population's increasing demand for convenience and ready-to-eat options has fueled market growth. Flexible packaging effectively preserves the quality and freshness of food items by protecting them from external factors such as oxygen, moisture, and light.
Furthermore, packaged fruits like bananas ripen more slowly in flexible packaging, ensuring a longer shelf life. Similarly, coffee and other food products are protected from oxygen and moisture in pouches, enhancing their shelf life and enabling their transportation and export without damage. Overall, flexible packaging is a valuable asset for manufacturers, retailers, and consumers alike, offering extended product life, convenience, and cost savings.
The emergence of recyclable flexible packaging is the upcoming trend in the flexible packaging market in Europe. The market is experiencing significant growth due to the increasing consumption of processed, pre-prepared, and ready-to-eat foods among urban populations. Flexible packaging solutions have gained popularity in the food industry due to their ability to extend the shelf life of packaged foods, including processed, pre-prepared meals, and frozen foods.
Furthermore, with the rising awareness of environmental concerns, there is a growing demand for sustainable and recyclable flexible packaging materials. Recyclable packaging aligns with the principles of a circular economy, allowing for the collection, processing, and reuse of materials, thereby reducing waste and conserving resources. Consumers are increasingly seeking eco-friendly options, making recyclable flexible packaging an attractive choice for brands looking to appeal to this market. This trend is expected to continue as consumers become more conscious of their environmental impact and demand sustainable packaging practices from businesses.
The high cost involved in manufacturing flexible packaging is a key challenge affecting Europe flexible packaging market growth. The market is witnessing growth due to the increasing consumption of processed and pre-prepared foods among the urban population. This trend is leading to a higher demand for flexible packaging solutions that offer extended shelf life and convenience for packaged foods, including ready-to-eat meals and frozen foods.
However, the cost of manufacturing is on the rise, primarily due to the increasing prices of raw materials, such as polyethylene (PE) and polypropylene (PP). This increase in raw material costs is resulting in higher production expenses for companies, forcing them to pass on these costs to end-users through price hikes. Despite these challenges, the market is expected to continue growing, driven by the convenience and sustainability benefits offered by flexible packaging solutions.
The Europe flexible packaging market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the Europe flexible packaging market growth analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aluflexpack AG: The company offers flexible packaging, including a broad range of pouch types, with different shapes, sizes, and materials, using a variety of printing techniques and tailor-made features, such as zippers, spouts, laser scores, special bottoms suitable for various end markets and products.
The Europe flexible packaging market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The Europe flexible packaging market is witnessing significant growth due to the rising consumption of packaged foods, particularly processed, pre-prepared, ready-to-eat meals, and frozen foods. The urban population's increasing preference for convenience health and hygiene has led to a rise in the demand for these solutions. The market is also driven by the long shelf life offered by these packaging solutions, which is crucial for the dairy industry. These materials, such as plastic films and pouches, are popular choices due to their lightweight nature and ability to provide excellent barrier properties. The market is also influenced by factors such as the financial crisis and commodity prices, which have led to a focus on cost-effective solutions.
Furthermore, the rise of online purchasing and e-commerce has further boosted European flexible packaging market growth, with online retailers increasingly opting for these solutions for their food, beverage, cosmetics, and pharmaceutical products. Sustainability is a key trend in the market, with converters focusing on innovation in printing and design to create eco-friendly and recyclable packaging solutions. Advantages such as lightweight, easy-to-transport packaging, and the ability to maintain the freshness and quality of products have made them a preferred choice for various industries, including food and beverages, pharmaceuticals, and cosmetics. Despite the challenges posed by plastic packaging waste, the market is expected to continue its upward trajectory due to its convenience and advantages.
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Market Scope |
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Report Coverage |
Details |
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Page number |
155 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.59% |
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Market Growth 2024-2028 |
USD 18.31 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.35 |
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Key companies profiled |
Aluflexpack AG, Amcor plc, Bischof Klein SE and Co. KG, CCL Industries Inc., Clifton Packaging Group Ltd., Clondalkin Group Holdings BV, Constantia Flexibles Group GmbH, Coveris Management GmbH, DuPont de Nemours Inc., ePac Holdings LLC, Huhtamaki Oyj, LC Packaging International BV, Mondi Plc, Parkside Flexibles Ltd., ProAmpac Holdings Inc., Sealed Air Corp., SIG Group AG, Sonoco Products Co., Surepak Ltd., and UFlex Ltd. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles,market forecast , fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our Europe flexible packaging market forecast report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this Europe flexible packaging market research and growth report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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