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The exhibition organizing market size is forecast to increase by USD 8.13 billion at a CAGR of 5.33% between 2023 and 2028. The market is witnessing significant growth due to several key factors. One of the primary drivers is the increased contribution of exhibitions towards GDP and employment generation in various economies. Another trend influencing the market is the increasing adoption of geo-cloning, where organizers replicate successful events in different regions to cater to a wider audience. However, the market also faces challenges such as the growing threat of terrorism and security concerns, which necessitates stringent security measures at events. Additionally, the rising competition and increasing costs are putting pressure on organizers to innovate and offer value-added services to attract and retain attendees.
Overall, the market is expected to witness steady growth in the coming years, driven by these factors and challenges.
Exhibition organizing is a dynamic and intricate process that involves planning, coordinating, and executing large-scale events. Infrastructure plays a crucial role in the success of an exhibition, with venues such as halls, parks, libraries, museums, art galleries, and cultural settings serving as ideal locations. Effective planning is essential, including managing customer relationships, public relations, and purchase influencers. Exhibition organizing specialists provide valuable consultancy services, ensuring a seamless presentation and display of products or services. In an educational setting, exhibitions serve as platforms for knowledge exchange and skill development. In a cultural setting, they foster appreciation for arts and traditions.
Simultaneously, sponsors contribute significantly to the financial success of exhibitions, while sales are a key performance indicator. The role of exhibition organizing specialists is to create a theme that resonates with visitors, ensuring a memorable experience that leaves a lasting impression.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The art exhibitions segment is estimated to witness significant growth during the forecast period.The market encompasses the planning and execution of large-scale events, including art and commercial exhibitions. Infrastructure plays a crucial role in the success of these events, with organizers ensuring seamless logistics and overcoming challenges such as travel restrictions. Public relations is another essential component, with event invitations, social media promotions, and branding used to attract visitors and build customer relationships. Exhibition organizing specialists provide consultancy services to help participants navigate the complexities of event preparation and post-event stages. Art exhibitions, a significant segment, offer a unique cultural experience, bringing together diverse artworks, artists, and audiences. These events provide artists with valuable exposure, attracting collectors, enthusiasts, and potential buyers.
Art exhibitions can take place in various locations, including libraries, museums, art galleries, parks, halls, and theme-based venues. Sponsors and sales are integral to the success of these events, with promotions and presentations playing a key role in engaging visitors and fostering a memorable experience. In the educational and academic setting, art exhibitions serve as platforms for knowledge exchange and cultural exploration.
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The Art exhibitions segment accounted for USD 10.09 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in North America, including countries such as the US, Mexico, and Canada, experienced significant growth in 2022. Trade fairs remained a key component of this industry, with the US leading the way due to its abundant exhibition venues. These venues, often exceeding 100,000 sqm, catered to the preference of exhibitors for spacious and easily navigable spaces. The US market primarily focused on heavy and transportation industries, with international-level exhibitions featuring large-scale product displays. Digitization played a pivotal role in the exhibition organizing sector, with virtual events gaining popularity. Remote working modules and collaborative tools facilitated seamless planning and execution of these digital events.
Further, interactive features such as polling, announcements, live chats, and theme parties were incorporated to enhance attendee engagement. Social media and celebrity endorsements were utilized extensively for marketing and promotion. Professional exhibition planners ensured personalized services for guests, while hotels and check-in facilities offered convenience. Artisans and designers showcased their culture and creativity, with social media influencers adding to the buzz. Guest data was meticulously managed to provide targeted services and improve future planning. Despite the shift towards virtual events, the importance of in-person exhibitions continued to hold significance in the industry.
Our exhibition organizing market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increased contribution of exhibitions toward GDP and employment is the key driver of the market. Exhibition organizing plays a significant role in economic growth and job creation through large-scale events in various industries, including art and commercial exhibitions. Exhibition organizing specialists manage logistical challenges, such as travel restrictions and infrastructure requirements, to bring together participants from diverse sectors. Public relations and customer relationship management are crucial aspects of the planning process, with purchase influencers, including consultants, leveraging social media platforms for promotions and branding. In the educational and cultural setting, exhibitions take place in libraries, museums, art galleries, parks, halls, and themed locations. Sponsors contribute to sales and promotion efforts during the preparation and post-event stages.
Further, the overall success of an exhibition relies on effective presentation and display, ensuring a memorable experience for visitors.
The increasing adoption of geo-cloning is the upcoming trend in the market. Exhibition organizing has seen significant growth through the implementation of geo-cloning, a strategy that involves replicating successful exhibitions and event brands in various global locations. This approach offers several advantages, including a reduced risk compared to launching a brand-new event and the ability to leverage the existing reputation of an established brand as a foundation for growth. Geo-cloning enables exhibition organizers to expand their reach and increase brand awareness, while also generating revenue through the reproduction of successful events. The process of geo-cloning involves careful planning and collaboration with exhibition organizing specialists, consultants, and purchase influencers to ensure a seamless transition of the event to a new location.
Moreover, this includes addressing logistical challenges such as travel restrictions and infrastructure requirements, as well as implementing effective promotions and branding strategies through various channels, including social media platforms, event invitations, and sponsor partnerships. Geo-cloning can be applied to various types of exhibitions, including art exhibitions, commercial exhibitions, academic exhibitions, and large-scale events. These events can take place in a range of locations, from libraries and museums to parks, halls, and cultural settings, and can cater to diverse audiences, from people in an educational setting to those in a commercial or cultural context. The preparation and execution of a geo-cloned event requires meticulous planning and attention to detail, from the presentation and display of exhibits to the post-event stages, including follow-up and customer relationship management.
By replicating successful events in new locations, exhibition organizers can effectively expand their business while providing valuable experiences for visitors and participants.
The growing threat of terrorism is a key challenge affecting the market growth. Exhibition organizing involves meticulous planning and preparation for large-scale events, encompassing infrastructure development, public relations, and customer relationship management. Exhibition organizing specialists address logistical challenges, ensuring seamless presentation and display in various locations, such as libraries, museums, art galleries, parks, halls, and theme parks. These events cater to diverse themes, including commercial exhibitions, academic exhibitions, and art exhibitions, attracting a multitude of participants and visitors. Infrastructure development is a crucial aspect of exhibition organizing, ensuring the availability of necessary facilities, including electricity, water, and internet connectivity. Public relations plays a pivotal role in promoting events through various channels, including social media platforms, event invitations, and sponsor collaborations.
However, branding is another essential element, with exhibitors seeking to showcase their products and services effectively. Event promotions and sales are key objectives, requiring effective planning and execution. Preparation stages include coordinating with purchase influencers and consultants to ensure a successful event. However, exhibition organizing faces numerous challenges, including travel restrictions, security concerns, and terrorism threats. According to reports, terrorist activities have increased globally, with 10,172 terror attacks across 98 countries in 2020. Exhibition organizers must prioritize safety measures and contingency plans to mitigate risks and ensure the safety of participants and visitors.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Daily Mail and General Trust plc: The company offers exhibition and events organizations such as food expos, auto expos, franchise expos, and concerts.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Exhibition organizing is a dynamic and intricate process that involves planning, coordinating, and executing large-scale events in various settings, including art galleries, museums, libraries, parks, halls, and academic institutions. The success of an exhibition hinges on effective infrastructure, customer relationships, and public relations. Exhibition organizing specialists play a crucial role in managing logistical challenges, such as travel restrictions, and ensuring a seamless experience for visitors. In the digital age, social media platforms have become essential tools for promotions and branding. Event invitations, presentations, and displays are meticulously planned to create an engaging and memorable experience for participants. Commercial and academic exhibitions serve diverse purposes, from showcasing innovative products to fostering cultural exchange and education.
Consequently, consultants provide expert guidance throughout the exhibition organizing process, from planning to post-event stages. Sales and promotion are key focus areas, with sponsors playing a vital role in securing funding and increasing visibility. The market caters to a diverse range of people and institutions, offering opportunities for collaboration and growth in various sectors.
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Market Scope |
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Report Coverage |
Details |
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Page number |
169 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.33% |
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Market growth 2024-2028 |
USD 8.13 billion |
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Market structure |
USD Fragmented |
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YoY growth 2023-2024(%) |
4.7 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 42% |
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Key countries |
US, China, Germany, UK, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Clarion Events Ltd., Comexposium, Daily Mail and General Trust plc, Deutsche Messe AG, Emerald X LLC, Fiera Milano SpA, GL events Group, Hong Kong Trade Development Council, Hyve Group Ltd., Informa PLC, Koelnmesse GmbH, MCH Group AG, Messe Dusseldorf GmbH, Messe Frankfurt GmbH, Messe Munchen GmbH, RELX Plc, VIPARIS Group companies, Coex, NurnbergMesse GmbH, and Tarsus Group Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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