Foam-based Beauty and Personal Care Products Market Forecast 2024-2028

The Foam-based Beauty and Personal Care Products Market size is forecast to increase by USD 2.61 billion at a CAGR of 7.42% between 2023 and 2028. Our report examines historical data from 2018-2022, besides analyzing the current market scenario.

Moreover, the market in North America is anticipated to maintain steady growth throughout the forecast period, propelled by factors like the introduction of innovative products, increasing online shopping for beauty items, including foam-based products, and a growing preference for organic options. Despite economic challenges in the US, the demand for organic foam-based beauty and personal care products is expected to surge, driven by their perceived skin-friendly attributes and chemical-free composition. Unlike their chemical counterparts, organic foam-based products are considered safer for skin health, albeit at a higher price point. AMOREPACIFIC Group Inc., a key player in this market, offers a range of foam-based products, including cleansers, moisturizers, serums, toners, and eye creams, catering to the evolving preferences of consumers.

Overview of the  Market

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Market Dynamic

The market is driven by a growing customer consciousness towards self-grooming, bolstered by the advantages of foam-based products. Influenced by makeup artists, social media influencers, and hairstylists, consumers seek innovative solutions endorsed by celebrities. However, challenges include meeting sustainability demands and ensuring eco-friendly packaging. Despite hurdles, the market sees a rising demand for foam-based cleansers, shaving creams, hair mousses, and skincare products. With a focus on hygiene and personal care, the market continues to innovate to meet evolving consumer needs. Moreover, explore a range of sustainable products including hair care products, bath, and shower products. Discover men's grooming essentials, deodorants, and antiperspirants. Enhance your beauty regimen with facial and eye cosmetic products from masseuses.

Key Market Driver

The growing popularity of anti-pollution foam-based skincare products is notably driving market growth. Controlling air quality globally remains a significant challenge due to urbanization, industrialization, and vehicular emissions, leading to outdoor air pollution incidents. Concerns are also rising over indoor air quality due to volatile organic compounds (VOCs), smoke, and allergens. The increasing air pollution has spurred demand for anti-pollution foam-based skincare, countering its effects on the skin. These products address aging signs, UV protection, and skin hydration.

For instance, CHANEL Ltd.'s LE BLANC intense brightening foam cleanser contains Japanese Akoya pearl extract and glycine to enhance skin radiance and hydration, combating dullness caused by pollutants. The market for these products is poised for growth, driven by the need for skincare solutions that mitigate the adverse effects of air pollution on the skin. Thus, the growing demand for anti-pollution foam-based skincare is expected to drive the growth of the market during the forecast period.

Significant Market Trends

Collaboration of vendors salons and spas is an emerging trend shaping market growth. The number of salons and spas is growing rapidly across the globe, mainly due to the increasing demand for beauty treatment and the rising customer spending on beautification. A large number of customers consult professionals and beauty experts at salons and spas for beauty remedies and personal care advice. Beauty and personal care product experts provide consultation on how to use a product and the number of applications required within a stipulated timeframe. Customers are also provided with a list of precautions to be taken during and after the application of products.

Further, the growing number of salons and spas worldwide, coupled with the increasing customer spending at such beauty centers, is encouraging vendors to make tie-ups and partnerships with salons and spas. Furthermore, the American Crew brand offers protective shave foam and beard foam cleansers through salons and spas. This is because professionals working in these beauty centers can advise customers to use a brand on a regular basis, which can eventually increase the sales of that brand. Thus, the collaboration of vendors with salons and spas will positively impact the market during the forecast period.

Major Market Challenges

Adverse health effects of chemical/synthetic ingredients used in foam-based beauty and personal care products are a significant challenge hindering market growth. This is due to increasing awareness of the adverse effects caused by harmful chemicals in synthetic products. Chemical ingredients like ammonia, peroxides, and resorcinol found in these products lead to various skin and hair issues, including irritation, allergies, and dryness. Ammonia, commonly used in hair colors, penetrates the hair cuticle, causing damage and breakage.

Further, despite its hazardous effects, ammonia is prevalent in many foam-based products. Rising awareness has driven consumers towards homemade or natural alternatives, limiting the market's growth. As consumers seek safer and more effective options, the demand for synthetic foam-based beauty and personal care products may decline, posing a challenge for market expansion in the forecast period.

Market Segment

The market is driven by various factors, including the personal care and cosmetics industry trends and customer consciousness regarding self-grooming. The advantages of foam-based beauty and personal care products are increasingly recognized, leading to a surge in demand. Influencers such as make-up artists, social media influencers, and hairstylists play a significant role in promoting these products. Product innovations and celebrity brand endorsements further enhance market growth. These foam-based products cater to a wide range of needs, from cleansers to shaving creams and hair mousses, ensuring skincare and hygiene. Moreover, the eco-friendly nature of foam-based products appeals to consumers seeking sustainable options. With offerings like Foam packaging and Visible White O2 toothpaste, the market encompasses various personal hygiene and hair care needs, including skincare, bath and shower, and oral care products, as well as men's grooming products and facial and eye cosmetics products.

By Distribution Channel

The offline segment is estimated to witness significant growth during the forecast years. The revenue of the offline distribution channel comes from the sales of products through specialty stores (including grocery stores, baby products stores, brand-owned stores, multi-brand stores, and personal care stores); hypermarkets, supermarkets, convenience stores, and clubhouse stores; and others (including department stores, salons and spas, drugstores, and medical institutes and clinics). 

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The offline segment was the largest and was valued at USD 3.41 billion in 2018. Further, companies are expanding operations to different locations to efficiently generate sales and cater to diverse consumer categories. Despite losing market share to online channels, innovative marketing strategies maintain stable growth in the offline segment. Specialty stores like Sephora and Ulta Beauty offer diverse product ranges, while hypermarkets like Walmart provide competitive pricing and convenience. Other retail formats, including department stores, salons, spas, medical institutes, clinics, and drugstores, also contribute to market growth, with brands like Walgreens, Boots, and Sears being prominent players. The market is expected to continue growing during the forecast period.

By Product 

Based on the product, the market has been segmented into skincare, haircare, male grooming and others. The skincare?segment will account for the largest share of this segment.? The skincare segment anticipates a steady growth trajectory fueled by increased awareness and premiumization among global consumers. Manufacturers prioritize innovation to expand their consumer base, with rising demand observed among men and a preference for natural, organic products. Escalating air pollution levels have further propelled the demand for foam-based skincare solutions. With specialized features like anti-ageing and multiple functions are gaining traction. North America and Europe witnessed significant demand in 2023, driven by digitalization and online availability. Millennials, health-conscious and tech-savvy, are a key consumer group, favoring brands with strong social media presence like Estee Lauder and LOreal. Online retailers such as Amazon and specialty stores like Sephora hold a competitive advantage. The market is poised for growth during the forecast period.

Regional Analysis

North America is estimated to contribute 33% to the growth of the global market during the forecast duration.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast years. The market in North America is expected to grow at a steady rate. The main factors that contribute to the growth of the market in the US are the launch of innovative outcomes; the growing use of online platforms to shop for beauty and personal care products, such as foam-based beauty and personal care products; and the rising awareness and adoption of organic foam-based beauty and personal care products. Even though the saturating economic condition of the US is expected to hamper the growth of the market, the surging demand for organic foam-based beauty and personal care products will drive the market in North America during the forecast period. Organic foam-based beauty and personal care outcomes are free from chemicals and are considered good for the health of the skin. 

Furthermore, the market in North America is also witnessing a high demand for eco-friendly foam-based beauty and personal care products. Many companies in the market focus on the minimal use of packaging materials and the use of recycled raw materials for packaging. In the region, foam-based beauty and personal care are widely adopted by people aged 15-64 years. Hence, the growth of the population in this age group will augment the growth of the market in North America during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

AMOREPACIFIC Group Inc - The company offers foam based beauty and personal care products such as Treatment Enzyme Cleansing Foam wash, moisturizers, serums, toners, eye creams, and cleansers.

The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including: AMOREPACIFIC Group Inc., Amway Corp., The Avon Co., Dr. Babor GmbH and Co. KG, Beiersdorf AG, Chanel Ltd., Chatters GP Inc., Colgate Palmolive Co., Coty Inc., Essity AB, Groupe Clarins, Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., Kao Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Oriflame Cosmetics S.A., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC.

Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Distribution Channel Outlook
  • Offline
  • Online

• Product Outlook
  • Skincare
  • Haircare
  • Male grooming
  • Others

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile
    • Brazil
    • Argentina 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is witnessing significant growth, driven by a multitude of factors and evolving consumer preferences. With the rise of e-commerce platforms and the expansion of distribution networks, consumers now have easier access to a diverse range of products, including sustainable and refillable options. This trend aligns with the growing concerns about plastic waste and sustainability, prompting the development of biodegradable foams and eco-friendly packaging solutions. Moreover, heightened awareness of skin sensitivities and regulatory standards has led to the demand for hypoallergenic and dermatologist-tested products. Further, competition in the market is fierce, with brands focusing on packaging design, product integrity, and personalization to stand out. Advanced ingredients and digital transformation are reshaping the industry, with a particular emphasis on online sales and influencer marketing. 

Additionally, the market is experiencing a surge driven by evolving consumer preferences and industry trends. With a focus on sustainability and personal grooming, there's a growing demand for sustainable and refillable packaging options. Online retail channels and direct-to-consumer (DTC) channels are reshaping the market landscape, offering convenience and accessibility. Regulatory standards drive the production of hypoallergenic products, while ingredient restrictions ensure safety and compliance. Texture plays a crucial role in product appeal, while fragrances and preservatives enhance the sensory experience. From hair care to men's grooming, foam-based offerings are available in supermarkets, pharmacies, and premium outlets, catering to diverse consumer needs across the mass and premium segments.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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