Global Jams Jellies and Preserves Market 2016-2020

Outlook of the jams, jellies, and preserves market

According to the analysts at Technavio, the global jam, jellies, and preserves market is envisaged to witness steady growth at a moderate CAGR of more than 3% over the forecast period. With the increasing demand for gourmet varieties of jams and jellies, the market is likely to have a positive outlook in the coming years. Consumers perceive that gourmet jams and preserves are self-indulgent luxuries and thus are popularly used for gifting. Moreover, with the increasing disposable income, consumers are not only eager to try out new products but are also willing to pay a premium price for gourmet products.

Increasing demand for natural and organic products is one the key trends spurring the growth prospects of this market during the predicted period. The growing popularity of natural products has also led to the farmers getting a higher price for their products if their produce is certified organic. This type of farming allows for the use of advanced ecological approaches to better manage fields and crops. Moreover, organic farming is a safe method of farming as organic farming does not use toxic chemicals and pesticides. This has led to many farmers shifting to organic farming. Also, consumers perceive organic food products to provide better nutritional benefits than non-organic food products, leading to this market’s growth in the coming years.

Product segmentation and analysis of the jams, jellies, and preserves market

• Jams
• Jellies
• Preserves